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All Journal JURNAL MANAJEMEN Inovator : Jurnal Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Kelola : Jurnal Ilmu Sosial Jurnal Indonesia Sosial Sains Jurnal Pengabdian West Science Manager : Jurnal Ilmu manajemen
Ginanjar Rahmawan, Ginanjar
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Journal : Manager : Jurnal Ilmu manajemen

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ENDORSE INFLUENCERS, E-SERVICE QUALITY AND PERCEIVED EASE OF BUYING INTEREST THROUGH TIKTOK Saputri, Rika Dwi; Rahmawan, Ginanjar
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 3 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

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Abstract

This study aims to examine the role of influencer endorsements, e-service quality and perceptions of ease of buying interest through TikTok live streaming. The population in this study is adolescents and adults from the age of 15 years to over 30 years who use the TikTok application and have watched live streaming and shopped through the TikTok Shop feature. The sampling in this study amounted to 170 adolescents to adults, and used the purposive sampling method, then applied it with the Statistical Package for the Social Sciences (SPSS). The data analysis technique uses multiple linear regression analysis. Research shows that influencer endorsements, e-service quality, and perceived convenience have a positive and significant impact on buying interest through TikTok live streaming
Co-Authors Ardiansyah Efendi, Ardiansyah Ari Susanti Bora, Sabike Tabitha Elia Ardyan Heny Kurnianingsih, Heny Hidayat, Rizki Khoiriah, Yelia Nova Nur Hidayat , Indra Iryanto Octaviani, Anandayu Saputri, Rika Dwi Shodikin, Rodzi Wibisono, Utomo Winata, Winata