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All Journal JURNAL MANAJEMEN Inovator : Jurnal Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Kelola : Jurnal Ilmu Sosial Jurnal Indonesia Sosial Sains Jurnal Pengabdian West Science Manager : Jurnal Ilmu manajemen
Ginanjar Rahmawan, Ginanjar
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Faktor yang mempengaruhi keputusan pembelian pada pengguna tokopedia Rahmawan, Ginanjar; Hidayat, Rizki
JURNAL MANAJEMEN Vol 12, No 2 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v12i2.7399

Abstract

Keputusan Pembelian setiap orang terhadap suatu produk dapat dipengaruhi oleh berbagai faktor,seperti keamanan, kemudahan, kualitas layanan, dan lifestyle. Tujuan dari penelitian ini adalah untukmenganalisis pengaruh seperti keamanan, kemudahan, kualitas layanan, dan lifestyle terhadapkeputusan pembelian pada pengguna Tokopedia di kota Solo.Penelitian ini diukur denganmenggunakan kuesioner yang ditujukan kepada masyarakat solo yangpernah membeli di Tokopedia.Sampel dalam penelitian ini berjumlah 96 responden dengan teknik purposive sampling. Teknik analisisdata yang digunakan adalah uji instrument data (uji validitas dan reliabilitas), uji asumsi klasik ( ujinormalitas, multikolinearitas, heterokedastisitas), analisis regresi berganda, dan uji hipotesis (uji t danuji R2) dengan bantuansoftwareSPSS 25.0for windows.Hasil analisis data dapat disimpulkan bahwasecara parsial keamanan (X1), kemudahan (X2), kualitas layanan (X3),lifestyle(X4) berpengaruhsignifikan terhadap keputusan pembelian (Y) pada pengguna Tokopedia di kota Solo.Untuk penelitianselanjutnya disarankan untuk mencari variabel-variabel lain yang dapat mempengaruhi keputusanpembelian dan memperluas wilayah penelitian, serta menambah jumlah responden agar dapat mewakilikeadaan yang sebenarnya.
Pengaruh Keamanan, Kemudahan, Kepercayaan, dan Persepsi Risiko pada Minat Pembelian Emas Digital di Era Pandemi Covid-19 Ardiansyah Efendi, Ardiansyah; Rahmawan, Ginanjar
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 3 No 1 (2022): Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v3i1.129

Abstract

Penelitian ini memiliki tujuan untuk mengetahui bagaimana pengaruh adanya keamanan, adanya kemudahan, adanya kepercayaan, dan adanya persepsi risiko pada minat pembelian emas di era pandemi covid-19 . Sampel yang dipergunakan dalam penelitian yang dijalankan ini yaitu 100 kuesioner, dengan menggunakan teknik purposive sampling. Data dalam penelitian ini diolah melalui SPSS 19 dengan melihat hasil uji validitas dan reliabilitas, uji asumsi klasik, dan analisis regresi linier berganda. Hasil dari penelitian membuktikan bahwasanya variabel keamanan, kemudahan, dan kepercayaan memiliki pengaruh positif dan signifikan, sedangkan variabel persepsi risiko memiliki pengaruh secara negatif dan signifikan pada variabel minat pembelian emas di era pandemi covid-19.
The Influence of Product Design, Features, and Quality Specifications on Interest in Buying an iPhone Mini Octaviani, Anandayu; Rahmawan, Ginanjar
INOVATOR Vol 12 No 2 (2023): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i2.17627

Abstract

The purpose of this research is to determine the effect of product design, features, and quality specifications on the intention to buy the iPhone Mini and to see the effect of product design, features, and quality specifications simultaneously on the intention to buy the iPhone Mini. The method used is the quantitative method. The test implements data instrument testing, classic assumption testing, and hypothesis testing. Sampling implements non probability sampling technique with purposive sampling. The results of the sample acquisition consisted of 170 iPhone user respondents in all regions of Indonesia via Google from which had been distributed. The results of the study show that product design, feature, and specification quality variables partially and simultaneously have a significant effect on the intention to buy the iPhone Mini.
Pelatihan Strategi Marketing Gerilya untuk Meningkatkan Daya Saing Mahasiswa dan UMKM Wilayah Solo Raya dan Sekitarnya Nur Hidayat , Indra Iryanto; Rahmawan, Ginanjar
Jurnal Pengabdian West Science Vol 4 No 08 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i08.2504

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan strategi pemasaran gerilya bagi mahasiswa dan pelaku UMKM. Pelatihan difokuskan pada pendekatan kreatif dan biaya rendah dalam pemasaran yang sesuai untuk pelaku usaha berskala kecil. Metode kegiatan meliputi penyuluhan interaktif, studi kasus, dan praktik langsung berupa tugas kelompok yang mengeksekusi aksi gerilya secara daring. Hasil pelatihan menunjukkan peningkatan pemahaman strategi pemasaran kreatif dan munculnya inisiatif-inisiatif usaha baru dari peserta. Kegiatan ini diharapkan dapat menjadi kontribusi berkelanjutan terhadap pengembangan ekonomi lokal berbasis kreativitas.
Strategi Personal Branding sebagai Upaya Peningkatan Daya Saing Bisnis UMKM dan Mahasiswa Nur Hidayat , Indra Iryanto; Rahmawan, Ginanjar
Jurnal Pengabdian West Science Vol 4 No 08 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i08.2505

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran strategis dalam perekonomian nasional Indonesia, namun masih menghadapi tantangan serius dalam aspek pemasaran dan pencitraan bisnis. Sementara itu, mahasiswa yang tengah merintis bisnis juga membutuhkan strategi komunikasi yang kuat untuk membangun kredibilitas. Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan pelatihan tentang konsep dan praktik personal branding bagi pelaku UMKM dan mahasiswa di Jawa Tengah. Metode yang digunakan adalah pelatihan partisipatif dengan pendekatan project-based learning. Peserta diarahkan untuk mengenali nilai dan keunikan personal mereka, membangun narasi diri, serta mengaplikasikan strategi branding dalam kanal digital seperti media sosial dan marketplace. Hasil kegiatan menunjukkan bahwa peserta mampu merumuskan identitas merek pribadi dan mengembangkan konten branding yang lebih strategis. Artikel ini merekomendasikan integrasi pelatihan personal branding dalam program pendampingan UMKM secara berkelanjutan.
ANALISIS PENGARUH GAYA HIDUP, BRAND DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BOZE VAPE STORE KARTASURA Shodikin, Rodzi; Rahmawan, Ginanjar
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 8, No 2 (2021): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v8i2.2079

Abstract

Thisistudy aimsito determineithe effectiof lifestyle,ibrand brands and price perceptions on purchasingidecisions at Boze Vape Store Kartasura. Theipopulation ofithis study were all vape consumers in the Boze vape store, Kartasura. Theisample ofithis studyiamounted toi50 people. This research samplingitechnique using accidental sampling. The data analysis of this research used multiple linear regression analysis which was processed using the Statistical Package for Social Science (SPSS) program. The results showed that there was a significant influence between lifestyle and purchasing decisions, with a p value <0.05. There is a relationship between brand brands and purchasingidecisions, withia value of p <0.05. Thereiis aisignificant influenceibetween perceived price andipurchasing decisions,iwith a p value <0.05.
Pengaruh Fanatisme, Packaging, Promotion, dan Product Innovation terhadap Keputusan Pembelian Produk BTS Meal Mcdonald’s di Soloraya Khoiriah, Yelia Nova; Rahmawan, Ginanjar
Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i04.574

Abstract

The high demand for McDonald's BTS Meal products caused a stir because all McDonald's outlets were busy being invaded by online motorcycle taxis, resulting in very dense queues during the Covid-19 pandemic, even foreign news such as South Korea and India covered this. This study aims to determine the effect of fandom, packaging, promotion, and product innovation on purchasing decisions for McDonald's BTS Meal in Solo Raya. This type of research is quantitative, sampling is done by accidental sampling method, which is to determine the sample taken according to the wishes of the researcher. The query results were analyzed using the SPS statistical procedure to determine its impact on consumer purchases through testing, reliability testing, classical estimation test, multiple regression analysis, f test, decision test, and t-test. The results of hypothesis testing indicate that fandom, packaging, promotion, and product innovation have a significant effect on consumer purchasing decisions.
ENDORSE INFLUENCERS, E-SERVICE QUALITY AND PERCEIVED EASE OF BUYING INTEREST THROUGH TIKTOK Saputri, Rika Dwi; Rahmawan, Ginanjar
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 3 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the role of influencer endorsements, e-service quality and perceptions of ease of buying interest through TikTok live streaming. The population in this study is adolescents and adults from the age of 15 years to over 30 years who use the TikTok application and have watched live streaming and shopped through the TikTok Shop feature. The sampling in this study amounted to 170 adolescents to adults, and used the purposive sampling method, then applied it with the Statistical Package for the Social Sciences (SPSS). The data analysis technique uses multiple linear regression analysis. Research shows that influencer endorsements, e-service quality, and perceived convenience have a positive and significant impact on buying interest through TikTok live streaming
PENGARUH GAYA HIDUP, CITRA MEREK, SOSIAL, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS BRANDED KW Bora, Sabike Tabitha; Rahmawan, Ginanjar
Jurnal Kelola: Jurnal Ilmu Sosial Vol 5 No 2 (2022): Jurnal Kelola: Jurnal Ilmu Sosial
Publisher : Globalwriting Academica Consulting & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jk.v5i2.636

Abstract

This research will be carried out with the aim of being able to find out how the influence of brand image, lifestyle, price & social environment on purchasing decisions of KW branded bags in the city of Surakarta. This research falls into the category of causal associative research using a quantitative approach. This study will use a questionnaire to obtain primary data using a 5-level Likert scale. The sampling technique used was purposive sampling with a total sample of 100 respondents. The results of this study indicate that brand image, lifestyle, social environment, and product quality have a significant influence on the decision to buy KW branded bags in Surakarta.
Co-Authors Ardiansyah Efendi, Ardiansyah Ari Susanti Bora, Sabike Tabitha Elia Ardyan Heny Kurnianingsih, Heny Hidayat, Rizki Khoiriah, Yelia Nova Nur Hidayat , Indra Iryanto Octaviani, Anandayu Saputri, Rika Dwi Shodikin, Rodzi Wibisono, Utomo Winata, Winata