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All Journal International Journal of Economics and Management Research Journal of Managerial Sciences and Studies
Bambang Karnain
University 45 Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Service Quality Relationship With Customer Satisfaction In Pdam Dwi Prasetyo; Sugiharto Sugiharto; Achmad Daengs GS; Enny Istanti; Bambang Karnain
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.68

Abstract

PDAM Surabaya is a company engaged in the field of clean water supply services. One of the goals in the form of PDAM is to meet the community's need for clean water, including the provision, development of facilities and infrastructure services and the distribution of clean water, while another goal is to participate in developing the economy to support regional development by expanding employment opportunities, and seeking profit as the main source. regional financing.PDAM Surabaya as one of the BUMDs is expected to be able to provide adequate marketing. Only companies that have advantages at the global level are able to satisfy and meet consumer needs and are able to produce quality products and are cost effective (Mulyadi, 2001). In order to achieve excellent marketing services, companies are faced with. The determination of the marketing strategy will serve as the basis and framework for realizing the work targets determined by management. Therefore we need a tool to determine the marketing strategy so that it can be seen to what extent the strategy and what has been determined can be achieved. Assessment of marketing targets plays an important role in the business world, due to the evaluation of the marketing strategy can be seen the effectiveness and determination of a strategy and its application within a certain time. The marketing strategy can approach the weaknesses and deficiencies that are still present in the company, for further improvements to be made in the future.
THE IMPACT OF BRAND, PRODUCT QUALITY, AND PRICE ON THE DECISION TO PURCHASE A SAMSUNG GALAXY S8 SMARTPHONE IN TUNJUNGAN PLAZA, SURABAYA CITY. Nuzul Purnama Putra; Sugiharto; Achmad Daengs GS; Bambang Karnain; Rina Dewi; Enny Istanti
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.26

Abstract

The current development of telecommunications is driven by consumer needs for more effective communication. From the middle class to the upper class, they want to have fast communication without being disturbed by the communication process. With this development, the telecommunications industry is increasingly competing to provide the best for market satisfaction, so that more and more mobile phone products are turning into smart phone products with different features and qualities. Such market competition conditions require a telecommunications company to create a more effective and efficient strategy to attract consumers. There are many considerations that consumers think about before purchasing goods/services. Some of them are considering the product to be purchased, by adjusting the desires, needs and benefits that will be obtained after purchasing the product, as well as the price that will be spent to get the product by adjusting purchasing ability. The problem in this research is whether there is an influence of brand, product quality and price variables on the decision to purchase the Samsung Galaxy S8 smartphone at Tunjungan Plaza, Surabaya City? The data used in this research is primary data obtained by distributing questionnaires to Samsung customers at Tunjungan Plaza Surabaya. In partial testing, the brand image variable (X1) has a significant influence on purchasing decisions (Y) with a calculated t of 3.646 which is greater than the t table of 1.98609, with a significance level smaller than 0.05. The product quality variable (X2) has a significant influence on purchasing decisions (Y) with a calculated t of 2.829 which is greater than the t table of 1.98609, with a significance level smaller than 0.05. and the price variable (X3) has a significant influence on purchasing decisions (Y) with a calculated t of 2.239 which is greater than a t table of 9.707 which is greater than a t table of 1.98609, with a significance level smaller than 0.05.
THE INFLUENCE OF MOTIVATION AND WORK ENVIRONMENT ON THE PERFORMANCE OF NAFISA PRODUCTION EMPLOYEES IN SURABAYA Erni Hariyanie; Achmad Daengs GS; Rina Dewi; Bambang Karnain; Sugiharto; Enny Istanti
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.31

Abstract

This research was motivated by a decline in performance at Nafisa Production in Surabaya. Because Human Resources are central figures in organizations and companies. In order for management activities to run well, the company must have employees who are knowledgeable and highly skilled and strive to manage the company as optimally as possible so that employee performance increases. The more employees have high performance, the company's overall productivity will increase so that the company will be able to survive in global competition. The purpose of this research is to determine the influence of motivation and work environment on employee performance.Using the questionnaire method by distributing questionnaires to 35 Nafisa Production employee respondents in Surabaya. Based on data analysis and simultaneous hypothesis testing in this research, it can be seen that motivation (X1) and work environment (X2) simultaneously influence employee performance (Y), this can be proven by the calculated F value (23.380) > F table (2.034 ). Meanwhile, the R multiple value of 0.771 shows that the closeness of the relationship between the independent variable and the dependent variable is 77.10%. Meanwhile, the coefficient of multiple determination is 0.594, which means that all independent variables can explain employee performance (Y) by 59.40%. Partially, motivation influences the performance of Nafisa Production employees, this can be seen from the calculated t value, which is greater than motivation (X1) of 2.918 compared to the work environment variable which is only 2.918. Thus it is concluded that motivation and work environment have a significant influence on the performance of NAFISA Production Surabaya employees.
Co-Authors Achmad Daengs GS Achmad Daengs GS Dwi Prasetyo Enny Istanti Enny Istanti Erni Hariyanie Nuzul Purnama Putra Rina Dewi Sugiharto Sugiharto Sugiharto Sugiharto