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THE IMPACT OF SERVICE QUALITY AND TRUST ON CUSTOMER SATISFACTION Muhamad Junaidi; Achmad Daengs GS; Rina Dewi; Enny Istanti; Ruchan Sanusi
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.25

Abstract

Nowadays business competition cannot be avoided, whether in the form of products or services, so the business always has its strategy to win. In this condition, service is the most important factor that must be built and provided to customers. Therefore, service must be quality. With quality service, customers will also be satisfied and then they will not leave the company. Quality service is characterized by the number of consumers who are satisfied with the service. PT. TIKI Pakis Surabaya Branch is the object of research because service quality is very important. Theoretically, there are five dimensions of service quality such as tangibles, reliability, responsiveness, assurance, and empathy which can influence customer satisfaction. This research aims to determine the effect of service quality on customer satisfaction. Structural equation modeling (SEM) is used to analyze primary and secondary data. With a probability level of ≥ 0.10, it was found that the assurance dimension can build unidimensionality of service quality, while the tangibles, reliability, responsiveness, and empathy dimensions cannot. Therefore, it can be concluded that quality assurance is the dominant factor that causes customer satisfaction.
THE IMPACT OF BRAND, PRODUCT QUALITY, AND PRICE ON THE DECISION TO PURCHASE A SAMSUNG GALAXY S8 SMARTPHONE IN TUNJUNGAN PLAZA, SURABAYA CITY. Nuzul Purnama Putra; Sugiharto; Achmad Daengs GS; Bambang Karnain; Rina Dewi; Enny Istanti
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.26

Abstract

The current development of telecommunications is driven by consumer needs for more effective communication. From the middle class to the upper class, they want to have fast communication without being disturbed by the communication process. With this development, the telecommunications industry is increasingly competing to provide the best for market satisfaction, so that more and more mobile phone products are turning into smart phone products with different features and qualities. Such market competition conditions require a telecommunications company to create a more effective and efficient strategy to attract consumers. There are many considerations that consumers think about before purchasing goods/services. Some of them are considering the product to be purchased, by adjusting the desires, needs and benefits that will be obtained after purchasing the product, as well as the price that will be spent to get the product by adjusting purchasing ability. The problem in this research is whether there is an influence of brand, product quality and price variables on the decision to purchase the Samsung Galaxy S8 smartphone at Tunjungan Plaza, Surabaya City? The data used in this research is primary data obtained by distributing questionnaires to Samsung customers at Tunjungan Plaza Surabaya. In partial testing, the brand image variable (X1) has a significant influence on purchasing decisions (Y) with a calculated t of 3.646 which is greater than the t table of 1.98609, with a significance level smaller than 0.05. The product quality variable (X2) has a significant influence on purchasing decisions (Y) with a calculated t of 2.829 which is greater than the t table of 1.98609, with a significance level smaller than 0.05. and the price variable (X3) has a significant influence on purchasing decisions (Y) with a calculated t of 2.239 which is greater than a t table of 9.707 which is greater than a t table of 1.98609, with a significance level smaller than 0.05.
THE INFLUENCE OF MOTIVATION AND WORK ENVIRONMENT ON THE PERFORMANCE OF NAFISA PRODUCTION EMPLOYEES IN SURABAYA Erni Hariyanie; Achmad Daengs GS; Rina Dewi; Bambang Karnain; Sugiharto; Enny Istanti
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.31

Abstract

This research was motivated by a decline in performance at Nafisa Production in Surabaya. Because Human Resources are central figures in organizations and companies. In order for management activities to run well, the company must have employees who are knowledgeable and highly skilled and strive to manage the company as optimally as possible so that employee performance increases. The more employees have high performance, the company's overall productivity will increase so that the company will be able to survive in global competition. The purpose of this research is to determine the influence of motivation and work environment on employee performance.Using the questionnaire method by distributing questionnaires to 35 Nafisa Production employee respondents in Surabaya. Based on data analysis and simultaneous hypothesis testing in this research, it can be seen that motivation (X1) and work environment (X2) simultaneously influence employee performance (Y), this can be proven by the calculated F value (23.380) > F table (2.034 ). Meanwhile, the R multiple value of 0.771 shows that the closeness of the relationship between the independent variable and the dependent variable is 77.10%. Meanwhile, the coefficient of multiple determination is 0.594, which means that all independent variables can explain employee performance (Y) by 59.40%. Partially, motivation influences the performance of Nafisa Production employees, this can be seen from the calculated t value, which is greater than motivation (X1) of 2.918 compared to the work environment variable which is only 2.918. Thus it is concluded that motivation and work environment have a significant influence on the performance of NAFISA Production Surabaya employees.
Application of the Activity Based Costing Calculation Method in Determining the Cost of Production PT. Sakura Makmur Wijaya in the city of Surabaya Darul Asmawan; Achmad Daengs GS; Enny Istanti; Rina Dewi; Diana Zuhro
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.32

Abstract

The research carried out by this researcher was a qualitative descriptive study by obtaining data through documentation, literature study, observation and interviews. This research aims to compare whether determining the cost of production using the Activity-Based Costing method is more appropriate than using the traditional method at PT. Sakura Makmur Wijaya. Researchers took samples of products produced by the company, namely gondola shelves, bookshelves and warehouse shelves in 2016. Calculating the cost of production using traditional methods which are currently still carried out by the company, the results for gondola shelves were IDR. 10,329,489,695.58, bookshelf Rp. 3,448,701,959.66, and warehouse shelves amounting to Rp. 1,290,430,635.75. Meanwhile, using the Activity Based Costing method, the results obtained for Gondola Shelves were IDR 10,322,044,996.50, for Bookshelves IDR 3,444,432,305.13, and for Warehouse Shelves IDR. 1,302,144,989.37. The results of the research show that calculating the cost of goods manufactured using the Activity Based Costing System when compared with the traditional system calculation gives lower results for Gondola Shelf and Bookcase products, except for Warehouse Shelves. Differences occur due to overhead rates being charged for each product. In the traditional system, the costs for each product are only charged to one cost driver, namely the product units produced. Meanwhile, in the Activity-Based Costing System method, factory overhead costs for each product are charged to many cost drivers, so that the Activity Based Costing System is able to track the costs incurred by product types precisely based on the consumption of each activity required and can be used as an alternative by company in allocating its costs.
THE IMPACT OF FINANCIAL COMPENSATION ON THE PERFORMANCE OF MARKETING EMPLOYEES (Case Study PT. LIEK MOTOR BRANCH MAYOR MUSTAJAB SURABAYA) Ahmad Habibillah; Sugiharto Sugiharto; Achmad Daengs; Rina Dewi
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.108

Abstract

To achieve this goal, companies need to pay attention to employees in all aspects of their work because this becomes an incentive for employees to carry out their work activities and achieve organizational goals. For this reason, it is natural to pay attention to the whereabouts of employees from the start. Employees who are company assets need to know their needs and desires so that they are expected to be able to produce job satisfaction, good performance and high loyalty to the company so as to achieve company goals. Effective human resource management requires managers to find the best way to employ employees to achieve goals. company. There are many things that can be done to empower good human resources, including efforts that include level education, training, and creating a conducive work situation or environment so that employees feel at home carrying out their work. Compensation is an important aspect in determining employee performance. Company attention is important because employees try to achieve the performance determined by the company. Realizing the importance of compensation for company performance, compensation management should be important. In providing compensation, the timeliness of providing compensation and the amount of compensation given by the company to employees affects employee morale, motivation, work performance and performance. An employee's absolute income level will determine the scale of his life and relative income shows his status and dignity. Therefore, if employees perceive that the compensation they receive is inadequate, this will cause employee morale, motivation, work performance and performance to decline drastically.