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All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Darmayasa Darmayasa
Makassar Tourism Polytechnic
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other

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Penerapan Penggunaan Bahasa Indonesia dalam Mempromosikan Destinasi Wisata kepada Wisatawan Nusantara di Kabupaten Toraja Utara Ernawati Ab; Syamsul Bahri; St. Aminah AB; Darmayasa Darmayasa
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 5 No 1 (2023): Februari – Juli 2023
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i1.216

Abstract

Indonesian language should be encouraged through tourism promotion, especially in the tourism sector, to describe the form of tourism promotion and implementation. Bahasa Indonesia, as a domestic tourism promotion, also describes the role of Bahasa Indonesia as tourism communication to develop and internationalise Bahasa Indonesia in the Department of Tourism and Cultural of North Toraja Regency. This research aims to describe the tourism promotion form in the Department of Tourism and Cultural of North Toraja Regency. Data collection techniques with in-depth interviews through the Snowball Sampling technique for the stakeholder included the private management of tourism attractions, tour guide, and visitors at tourist destination areas. The conclusion of this research is the promotional language to use in the Department of Tourism and Cultural of North Toraja Regency through two options of language: Bahasa Indonesia and English language, but also uses a traditional or local vocabulary which is often used for tourist attraction and describe the local language.
Co-Authors Ernawati Ab St. Aminah AB Syamsul Bahri