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All Journal JISAE (Journal of Indonesian Student Assesment and Evaluation)
Abdul Hakim Syafi’i
IPB University
Education

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EDUCATION DILEMMA AND CHALLENGES OF THE CREATIVE INDUSTRY CRAFTSMEN IN PLACED PURWAKARTA Achmad Siswanto; Nika Arundina Lusty; Abdul Hakim Syafi’i
JISAE: Journal of Indonesian Student Assessment and Evaluation Vol 9 No 1 (2023): JISAE (Journal of Indonesian Student Assessment and Evaluation)
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.227 KB) | DOI: 10.21009/jisae.v9i1.33255

Abstract

This study aims to describe the challenges and dilemmas in the gerabah craft business as a sub-sector creative industry. This study uses a qualitative approach with a case study method as a strategy of inquiry—primary data collection by in-depth interviews and observations. Meanwhile, secondary data was collected through document studies and analyzed using qualitative and in-depth literature studies. The results of this study indicate that pottery artisans in Kampung Lio, Kecamatan Plered, and Purwakarta have the opportunity to reach the digital market and develop a home industry which can be projected to become a pottery tourism village. However, these opportunities are difficult to reach because they are faced with several challenges, namely low level of education and surrender mentality, and limited financial capital make it difficult for them to develop.
Co-Authors Achmad Siswanto Nika Arundina Lusty