Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen dan Bisnis
Muhammad Ivan Randika
Economics and Business Faculty, Universitas Nasional, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The effect of service quality, brand image and price perception of IM3 prepaid card on customer satisfaction in central Jakarta Muhammad Ivan Randika; Olivia Yolanda
Jurnal Riset Manajemen dan Bisnis Vol 6 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.51 KB) | DOI: 10.36407/jrmb.v6i2.365

Abstract

Along with the increasing need, communication service providers also face high demands, where consumers need fast internet access, and a vast network will be the first choice. Therefore, the factors affecting customer satisfaction become the primary concern of communication service providers. This study describes the importance of service quality, brand image, and price perception in influencing prepaid phone card user satisfaction among young people in Jakarta. Using a case study on 180 customers in Jakarta, the research findings provide evidence in line with the allegations. Service quality and brand image are two factors that positively affect consumer satisfaction, while the perceived price is not proven as an antecedent of satisfaction. This finding indicates that price perception is not a concern of consumers as long as service quality and the brand image they consider to be fulfilled when using communication services.
Co-Authors Olivia Yolanda