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The effect of service quality, brand image and price perception of IM3 prepaid card on customer satisfaction in central Jakarta Muhammad Ivan Randika; Olivia Yolanda
Jurnal Riset Manajemen dan Bisnis Vol 6 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.51 KB) | DOI: 10.36407/jrmb.v6i2.365

Abstract

Along with the increasing need, communication service providers also face high demands, where consumers need fast internet access, and a vast network will be the first choice. Therefore, the factors affecting customer satisfaction become the primary concern of communication service providers. This study describes the importance of service quality, brand image, and price perception in influencing prepaid phone card user satisfaction among young people in Jakarta. Using a case study on 180 customers in Jakarta, the research findings provide evidence in line with the allegations. Service quality and brand image are two factors that positively affect consumer satisfaction, while the perceived price is not proven as an antecedent of satisfaction. This finding indicates that price perception is not a concern of consumers as long as service quality and the brand image they consider to be fulfilled when using communication services.
Designing Quality Accounting Information Towards Global Business Development Nungki Yartono; Asyari; Olivia Yolanda; Hery Krisnandi
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 4 (2023): Agustus 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v3i4.248

Abstract

The role of Management in making Strategic Information System designs according to the company's vision is an advantage that must always be improved by providing totality awareness of all stakeholders of the importance of sustainable Information Planning to respond to global challenges. Accounting Information is an output for companies in the financial sector that is influenced by business strategy and internal control. This study provides a critical analysis of how business strategy, internal control, and human resource professionalism affect accounting information. The linear regression analysis test is a measuring tool for whether the dependent variable is influenced by the three independent variables. The research uses quantitative statistical methods with SPSS version 21. The results of the hypothesis test explain that business strategy has a significant positive effect on the quality of accounting information. Internal control has a significant positive effect on the quality of accounting information and HR professionalism has a significant positive effect on the quality of accounting information.