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All Journal DIGICOM : Jurnal Komunikasi dan Media DIGICOM : Jurnal Komunikasi dan Media
Dian Eka Safitri
Stikosa-AWS
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Membangun Citra Karang Taruna Desa Berbek Sidoarjo Melalui Instagram Dian Eka Safitri; Moch.Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.982 KB) | DOI: 10.37826/digicom.v2i4.377

Abstract

Youth Organization Berbek Village (Kartar Berbek) is a social organization formed to establish a sense of brotherhood, as well as a forum for young people to develop themselves. However, during its journey, Kartar Berbek had a negative image from the community because it was considered an organization that was only active in certain activities and was considered the same as other mass organizations that only took personal benefits. The purpose of this study was to determine the Communication Strategy Youth Organization Berbek Village Building Image on Instagram. This study uses a descriptive qualitative approach. Researchers get data by conducting interviews, observations, and documentation. The resource persons in this study were the Kartar Berbek Management starting from the chairman, members, and people who have been holding Instagram social media accounts and followers. Results Based on research in the field that kartar berbek uses the stages of the AIDDA concept of Attention, Interest, Desire, Decision, and action concepts by determining content and utilizing existing features to building image on instagram so that it can increase the number of members and Instagram Kartar Berbek social media is considered very helpful and makes it easier for people to find information.
Strategi Komunikasi Membangun Citra Karang Taruna Desa Berbek Sidoarjo Melalui Instagram Dian Eka Safitri; Moch.Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i4.377

Abstract

Youth Organization Berbek Village (Kartar Berbek) is a social organization formed to establish a sense of brotherhood, as well as a forum for young people to develop themselves. However, during its journey, Kartar Berbek had a negative image from the community because it was considered an organization that was only active in certain activities and was considered the same as other mass organizations that only took personal benefits. The purpose of this study was to determine the Communication Strategy Youth Organization Berbek Village Building Image on Instagram. This study uses a descriptive qualitative approach. Researchers get data by conducting interviews, observations, and documentation. The resource persons in this study were the Kartar Berbek Management starting from the chairman, members, and people who have been holding Instagram social media accounts and followers. Results Based on research in the field that kartar berbek uses the stages of the AIDDA concept of Attention, Interest, Desire, Decision, and action concepts by determining content and utilizing existing features to building image on instagram so that it can increase the number of members and Instagram Kartar Berbek social media is considered very helpful and makes it easier for people to find information.
Co-Authors Mochammad Arkansyah