Garuda - Garba Rujukan Digital

DALWA SYARI'AH HOTEL COMMUNICATION STRATEGY IN IMPROVING THE QUALITY OF SERVICE TO GUESTS Mochammad Arkansyah; Mohammad Hamzah; M. Nashoihul Ibad
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol 4 No 1 (2021)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Institut Agama Islam Darullughah Waddawah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v4i1.554

Abstract The principle of the shari'ah era is now one of the innovations in the hospitality business. This principle of shari'ah can be used as a characteristic of a hotel, the development of a hotel based on shari'ah has not become a fairly popular business but it is believed that the development of this shari'ah-based hotel will experience a fairly drastic increase due to the current level of awareness of shari'ah. The purpose of this study is to describe how the communication strategy used by Hotel Dalwa Syari'ah in improving the quality of service to its guests and how the forms of communication used by Hotel Dalwa Syari'ah. In addition to answering the problem, this writing uses descriptive methods of analysis. Which is a procedure as research produces descriptive data in the form of written or spoken words from observable people and behaviors. The subject of this study is the relationship of Hotel Dalwa Shari'ah Bangil, Pasuruan. While the object of this research is the Strategy of Communication Hotel Dalwa Syari'ah in building image.

Strategi Komunikasi Membangun Citra Karang Taruna Desa Berbek Sidoarjo Melalui Instagram Dian Eka Safitri; Moch.Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Oktober 2022
Publisher : LPPM Stikosa-AWS

Youth Organization Berbek Village (Kartar Berbek) is a social organization formed to establish a sense of brotherhood, as well as a forum for young people to develop themselves. However, during its journey, Kartar Berbek had a negative image from the community because it was considered an organization that was only active in certain activities and was considered the same as other mass organizations that only took personal benefits. The purpose of this study was to determine the Communication Strategy Youth Organization Berbek Village Building Image on Instagram. This study uses a descriptive qualitative approach. Researchers get data by conducting interviews, observations, and documentation. The resource persons in this study were the Kartar Berbek Management starting from the chairman, members, and people who have been holding Instagram social media accounts and followers. Results Based on research in the field that kartar berbek uses the stages of the AIDDA concept of Attention, Interest, Desire, Decision, and action concepts by determining content and utilizing existing features to building image on instagram so that it can increase the number of members and Instagram Kartar Berbek social media is considered very helpful and makes it easier for people to find information.

Analisis Strategi Kreatif Iklan @Dreamup_id Untuk Meningkatkan Penjualan Digital Fachmi Adi Pratama; M.Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 Januari 2023
Publisher : LPPM Stikosa-AWS

In line with the business phenomenon that uses social media as the realm of advertising and marketing. This study aims to find out how creative strategies for Instagram @Dreamup_id social media advertising are to increase sales. Dimensions that must be researched are the design and application of creative strategies for pre-production advertising, advertising production to post-production advertising. The research method used is qualitative Robert K. Yin, with data collection through observation, interviews, and documentation. The speakers in this study were the Owner/Creative Director/Advertiser, Copywriter, Art Director/Graphic Designer who participated in making creative advertising strategies to increase sales.

Strategi Komunikasi Lingkungan Membangun Kesadaran Masyarakat Terhadap Kebersihan Sungai Jagir arkansyah; Edelweis Putri Prima; Wiwin PA; Ananda ACP; Gabriela NVM; Arman DP
Prapanca : Jurnal Abdimas Vol. 1 No. 1 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Keberadaan kali jagir Surabaya penting untuk keberlangsungan perekonomian dan hidup masyarakat, industri, dan niaga di sekitar bantaran kali. Air dari kali jagir menjadi sumber untuk PDAM Surabaya yang di olah menjadi air konsumsi minum secara otomatis juga bergantung pada kondisi kualitas air. Untuk warga stren kali Jagir, diharapakan mempunyai peran untuk menjaga kebersihan sungai dan lingkungan sekitar. Pelaksanaan pengabdian masyarakat ini berupaya untuk membangun kesadaran warga terkait lingkungan sungai yang menjadi sumber utama kehidupan manusia melalui penerapan komunikasi lingkungan dan bagaimana strategi komunikasi dilaksanakan. Pada kesadaran tersebut perlu dilakukan secara kolektif untuk bersama menjaga lingkungan hidup agar mengurangi kerusakan dan penurunan kualitas lingkungan. Peneliti menggunakan metode survei dengan penerapan studi kualitatif deskriptif yakni peneliti melakukan wawancara dan observasi dengan terjun ke lapangan untuk meneliti kondisi objek dan memahami fenomena sosial dari sudut pandang secara alami. Dalam pelaksanaan pengadian masyarakat, peneliti menghasilkan produk media infografis berupa banner informasi pencemaran air sungai Jagir kepada warga di lokasi terkait.

Pemanfaatan Teknologi Gadget Sebagai Sosialisasi dan Edukasi Ibu PKK Kelurahan Kedurus Surabaya Lucky Kurniawan Mahardiko; Sella DS; Nisfa AS; Wishal FK; Laylyyatus SN; M. Arkansyah Arkansyah
Prapanca : Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

The Family Welfare Development Organization (PKK) Rukun Warga (RW) 02 located at Balai RW 02, Kedurus Village, Karang Pilang District, Surabaya City, East Java is a community organization that empowers women. Located in Balai Rukun Warga (RW) 02, Kedurus Village, Karang Pilang District, Surabaya City has 27 members, each of which is represented from 9 Rukun Tangga (RT) where each RT has 3 members. The activities of the RW 02 Family Welfare Guidance women are holding regular monthly meetings, controlling and implementing reforestation movements, cultivating clean and healthy living, planting TOGA plants, educational counseling, fostering RW competitions, bazaar activities to support the economic and social sector. other. After looking for some data and interviews with the PKK RW 02 administrators, Kedurus Village, Karang Pilang District, the administrators have limited optimal use of gadgets through video to support their activities as business women and a mother in terms of supporting children using gadgets for learning and making business promotion videos. they.

Edukasi Public Speaking Anak Panti Asuhan Graha Yatim Dhuafa Surabaya Yoga Mega; Aza Ruvidyansah; Raka Putra S; Veronika Imanuel Puraji; Monica Lewinsky; Moch. Arkansyah
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

In this digital era, the need for information and technology is slowly growing. However, people are lulled by the ease and sophistication of technology, therefore we need to limit it, especially children who are still underage. Understanding of digital media and learning public speaking needs to be given and introduced to minors with the aim of preparing for character education and children's social skills in the future. The targets of this research are children who are in the Graha Yatim Dhuafa Orphanage, Surabaya City. The research method used is a qualitative method with a descriptive approach, the results obtained from this study are the children's ability to communicate and socialize and are ready for the development of technology and information.

Pengaruh Live Streaming Shopping dan E-WOM terhadap Perilaku Impulsive Buying Konsumen Online Akun TikTok @jiniso.id Syachwaldan Rizky Fadillah Vidayat; Mochammad Arkansyah
Jurnal Pewarta Indonesia Vol 5 No 2 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i2.140

The convenience offered in online transactions has triggered an excess of consumers' desire to shop, thereby encouraging the tendency for impulsive buying behavior, especially as a result of sales promotions through live streaming shopping and E-WOM communications. This study aims to find out how live streaming shopping and E-WOM influence the impulsive buying behavior of online consumers using the study of the S-O-R theory. This type of research is explanatory research with quantitative research methods. The population in this study is all followers of the TikTok account @jiniso.id. The sampling procedure used is non-probability with purposive sampling technique. Followers who have purchased Jiniso products during live streaming shopping are the criteria for respondents in this study. The results of research conducted on 100 respondents proved that the two independent variables, namely live streaming shopping and E-WOM, have a joint influence on online consumers' impulsive buying behavior on the TikTok account @jiniso.id.

Strategi Komunikasi Membangun Citra Karang Taruna Desa Berbek Sidoarjo Melalui Instagram Dian Eka Safitri; Moch.Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i4.377

Youth Organization Berbek Village (Kartar Berbek) is a social organization formed to establish a sense of brotherhood, as well as a forum for young people to develop themselves. However, during its journey, Kartar Berbek had a negative image from the community because it was considered an organization that was only active in certain activities and was considered the same as other mass organizations that only took personal benefits. The purpose of this study was to determine the Communication Strategy Youth Organization Berbek Village Building Image on Instagram. This study uses a descriptive qualitative approach. Researchers get data by conducting interviews, observations, and documentation. The resource persons in this study were the Kartar Berbek Management starting from the chairman, members, and people who have been holding Instagram social media accounts and followers. Results Based on research in the field that kartar berbek uses the stages of the AIDDA concept of Attention, Interest, Desire, Decision, and action concepts by determining content and utilizing existing features to building image on instagram so that it can increase the number of members and Instagram Kartar Berbek social media is considered very helpful and makes it easier for people to find information.

Analisis Strategi Kreatif Iklan @Dreamup_id Untuk Meningkatkan Penjualan Digital Fachmi Adi Pratama; M.Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.421

In line with the business phenomenon that uses social media as the realm of advertising and marketing. This study aims to find out how creative strategies for Instagram @Dreamup_id social media advertising are to increase sales. Dimensions that must be researched are the design and application of creative strategies for pre-production advertising, advertising production to post-production advertising. The research method used is qualitative Robert K. Yin, with data collection through observation, interviews, and documentation. The speakers in this study were the Owner/Creative Director/Advertiser, Copywriter, Art Director/Graphic Designer who participated in making creative advertising strategies to increase sales.

Strategi Internet Marketing Organik Pada Penjualan Produk CV.Toserba Pesantren Miftahol Anwar; Mochammad Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): Edisi April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.476

Perkembangan internet membawa perubahan didalam penerapan strategi marketing perusahaan. Seperti halnya CV. Toserba Pesantren, dari awal membangun usaha sudah memanfaatkan peluang online marketing. Maka pokok dari permasalahan ini ialah bagaimana Strategi Internet Marketing Organik Pada Penjualan Produk CV. Toserba Pesantren. Jenis Penelitian ini menggunakan metode deskriptif kualitatif dengan sumber data adalah Owner/Direktur CV. Toserba Pesantren, Admin dan pelanggan CV. Toserba Pesantren dengan pengumpulan data yaitu observasi, wawancara serta dokumentasi sehingga tehnik analisis data yaitu reduksi, penyajian data dan kesimpulan. Hasil dari penelitian ini menunjukkan bahwa strategi yang dilakukan oleh CV. Toserba Pesantren antara lain, promosi atau periklanan melalui website, optimasi mesin pencari (SEO) dengan menekankan pada kata kunci, youtube dan Whatsapp. Sales promotion melalui media sosial, diskon dan penawaran khusus. Penjualan pribadi di toko offlinenya dan pemasaran langsung memalui media sosial. Implikasi dari penelitian ini adalah 1. CV. Toserba Pesantren perlu aktif di beberapa media sosial seperti Facebook Marketplace dan marketplace. Selain itu juga perlu aktif di beberapa event, bazar untuk personal selling.

Title

Found 21 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 21 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 21 Documents
Search