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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH) Indonesian Tourism Journal
Ilham Sentosa
Universiti Kuala Lumpur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Marketing of Batik Based on Consumer Preferences Indah Wahyu Utami; Adcharina Pratiwi; Ilham Sentosa
Proceeding of International Conference on Science, Health, And Technology Proceeding of the 1st International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.5 KB) | DOI: 10.47701/icohetech.v1i1.793

Abstract

The purpose of this study was to determine consumer preferences about batik products and the effect of 4P (product, price, promotion, place) on marketing performance. The benefits of this research are known batik products that are preferred by consumers and the magnitude of the influence of 4P variables on marketing performance. Methods of data collection through direct observation, questionnaires, literature study and interviews, documentation of field research. The samples in this study were 10 batik entrepreneurs and 100 consumers who bought batik at the Masaran batik industry center. Data analysis methods through conjoint analysis to determine consumer preferences about batik and regression analysis to determine the relationship and influence of 4P on marketing performance. The results of this study are (a) performance: batik appears moderate and inconspicuous; traditional patterned/patterned features; washed not faded; motifs such as batik on the market; last 3-5 years; batik; soft color combination; have a brand; not made by a well-known businessman; enough quality and affordable prices. While the price (b) the price is below Rp. 50.000/picis; cash payment system; buy more than 3 picis get a discount; cheaper prices on the market. For promotion (c) making audio-visual advertisements on television/radio so they are more widely known by the public; sold using marketing personnel; no need to follow the event; no need to do CSR; the target of advertising is widely known by the people of Central Java. For distribution: (d) batik does not have to be sold in every shop in all regencies/cities in Indonesia; delivery of goods to the customer's address must be faster than promised; batik products are also sold through online stores; n batik products are sold in stores/outlets in Sragen and surrounding areas. The dominant variable influencing marketing performance is product, then price, distribution and promotion.
Hexahelix collaboration in developing halal tourism in Indonesia Yudithia Yudithia; Ilham Sentosa; Eiad Yafi
Indonesian Tourism Journal Vol. 1 No. 1 (2024): May 2024
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v1i1.13

Abstract

Tourism collaboration is to create a series of tourism programs or activities that are more diverse, attractive, and sustainable to attract tourists to visit an area or tourist destination on an ongoing basis. The purpose of the Hexahelix collaborative research in the development of halal tourism in Indonesia is to examine the potential for halal tourism in Indonesia and how this potential can be optimally and sustainably developed through collaboration between Government, community, academia, private sector, law and the mass media which have their respective roles. The method of using post-positivism qualitative research sees reality as a construction continuously developed through subjective experiences, so post-positivism qualitative research emphasizes in-depth interpretation and understanding related to phenomena. Logical analysis can identify errors or weaknesses in an argument or ensure that the conclusions drawn from the argument are correct and consistent. The results show that the hexahelix collaboration significantly contributes to accelerating halal tourism development in Indonesia. In this study, it was also found that the development of halal tourism in Indonesia has enormous potential as a type of tourism trending and experiencing rapid growth in Indonesia and the world. Thus, it is hoped that the development of halal tourism in Indonesia can be successful and provide greater benefits for economic development and people's welfare.
The Depreciation of the Rupiah and the Increase in Tourist Arrivals: A PESTEL Analysis of Indonesia’s Tourism Competitiveness Mahadiansar Mahadiansar; Agus Rio; Yudithia Yudithia; Ilham Sentosa
Indonesian Tourism Journal Vol. 3 No. 1 (2026): May, 2026
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v3i1.263

Abstract

This study examines the relationship between the depreciation of the Indonesian rupiah and the increase in international tourist arrivals through a PESTEL analysis of Indonesia’s tourism competitiveness. The issue is important because currency depreciation may improve destination affordability for foreign tourists, yet its contribution to competitiveness depends on broader political, economic, social, technological, environmental, and legal conditions. Using a qualitative descriptive design, this article relies entirely on secondary data, including exchange rate information, tourism statistics, government documents, institutional reports, and scholarly literature. The analysis shows that rupiah depreciation can strengthen Indonesia’s price competitiveness by increasing foreign tourists’ purchasing power and making tourism services relatively cheaper. However, this advantage is conditional because tourism businesses may also face higher operational costs, especially when they depend on imported inputs, foreign-denominated expenses, and international digital platforms. The findings further indicate that tourist arrivals are shaped by digital visibility, online reviews, destination image, policy coordination, community readiness, environmental carrying capacity, and regulatory certainty. Therefore, rupiah depreciation should not be treated as an independent driver of tourism growth, but as a temporary opportunity that must be supported by integrated destination governance, sustainable management, digital promotion, and local economic participation. The study concludes that Indonesia’s tourism competitiveness will improve only if short-term affordability is transformed into long-term, inclusive, and sustainable destination value for future national tourism development.
Co-Authors Adcharina Pratiwi Agus Rio Eiad Yafi Indah Wahyu Utami Mahadiansar Mahadiansar Yudithia Yudithia