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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH) Jurnal Ilmiah Ekonomi Terpadu
Putri Kusumawati
Universitas Duta Bangsa Surakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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Digital Marketing As a Means of Developing Small And Medium Enterprises Businesses In The Klaten City Putri Kusumawati; Agus Suyatno; Safitri Nur; Lyly Katniaty
Proceeding of International Conference on Science, Health, And Technology 2021: Proceeding of the 2nd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1134.209 KB) | DOI: 10.47701/icohetech.v1i1.1135

Abstract

In the era of globalization, the world of marketing will continue to develop with the times. The strategy that is implemented of course also continues to evolve following the rapid advancement of the digital world. Small and medium enterprises in the Klaten area have started to market their brands and products through digital marketing. And it is hoped that using this marketing method can improve the economy of small and medium enterprises in the Klaten city. Digital Marketing Research as a means of developing small and medium enterprises in the Klaten city uses two data, namely primary data and secondary data. Primary data was obtained by conducting interviews using a questionnaire with 119 respondents. The selection of respondents was based on the consideration that the respondent was a small and medium business actor in the Klaten area. Secondary data is data obtained from existing and relevant data sources such as journals, books and writings that support this research. The advantage of this digital marketing method is that it is accessible for all groups and also all regions. Judging from 119 responses, 60.5 percent were male, 39.5 percent female. Of the 119 respondents, 64.7 percent strongly agree that digital marketing is a new breakthrough to help micro, small and medium enterprises. 62.2 percent agree that digital marketing is one of the micro, small and medium enterprises. 60.5 percent strongly agree that digital marketing is one of the solutions to improve the economy of micro, small and medium enterprises. 60.5 percent strongly agree that digital marketing is the choice of the day. And 61.3 percent is very efficient if digital marketing is sfor micro, small and medium enterprises.
Pengaruh Lifestyle, Brand Image dan Foodsgram Endorsment Pada Followers Akun Instagram Kuliner di Solo Terhadap Minat Beli Putri Kusumawati; Agus Suyatno; Khabib Alia Akhmad
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 3, No 2 (2023): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v3i2.8012

Abstract

The development of technology and information in the world is growing very rapidly, giving rise to new media. In today's new media, online media cannot be separated from everyday life, both in communicating and accessing all information. Competition between culinary businesses is getting fiercer, companies will be competing to carry out promotions to market their products. To get consumer buying interest, it can be influenced by consumer lifestyle, brand image of the product and also marketing strategies to attract consumers, one of which is using a foodsgram endorsement. Lifestyle or one's lifestyle can be seen from the behavior, activities and actions taken to obtain or use goods and services, as well as the process of making decisions in life. This study used a sampling method with a purposive sampling technique and used a quantitative method. The purpose of this study was to determine the influence of lifestyle, brand image and foodsgram endorsements on followers of the Kulinerdisolo foodstagram account on buying interest. In this study, all the independent variables are significant and have an effect on the dependent variable, namely buying interest.
Co-Authors Agus Suyatno Agus Suyatno KHABIB ALIA AKHMAD Lyly Katniaty Safitri Nur