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All Journal Jurnal Media Infotama Bakti Sekawan : Jurnal Pengabdian Masyarakat
Riskawati Riskawati
Universitas Hasanuddin
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Health Professions Social Sciences Other

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Rancang Bangun E-Commerce Kopma Sale UNHAS Berbasis Web Untuk Kegiatan Kewirausahaan Muhammad Fikri; Andi Muh. Ibnu Hibban Bagoes Malolo; Dhiyaa Unnisa; Riskawati Riskawati; Eliyah A M Sampetoding; A. Muh. Amil Siddik; Esther S Manapa
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2022): Desember
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.764 KB) | DOI: 10.35746/bakwan.v2i2.294

Abstract

UnhasCooperative UKM is a student activity unit engaged in the field of entrepreneurship. The entrepreneurial activity of Unhas Cooperative UKM students provides opportunities for students who have an interest in entrepreneurship to create business activities through analysis of market needs and opportunities. However, the entrepreneurship activities of the Unhas Cooperative UKM are still considered to be ineffective in their marketing system because the method used is still applying the conventional system, namely only through social media so that it has not been able to maximize its entrepreneurial potential. Departing from these problems, a web-based e-commerce was created entitled "Kopma Sale: Designing web-based e-commerce to support entrepreneurial activities" Unhas cooperative ukm. The development of web-based e-commerce has advantages in terms of marketing because of a wider network reach and can describe the products being sold in detail and is able to actively interact with the market. This website is expected to be able to support and increase the entrepreneurial activities of Unhas cooperative SMEs. The method used in this research is a literature-based qualitative method, by involving participants to dig up information relevant to research with the aim of producing website pages that can be developed according to the needs of Unhas cooperative SMEs. This website is designed using the waterfall model SDLC. The results of the research are in the form of a "kopma sale" website which is expected to be utilized in the entrepreneurship activities of Unhas cooperative SMEs.
Peran Nilai Budaya Lokal Dalam Memengaruhi Preferensi Desain UI/UX Aplikasi Maxride Di Kalangan Mahasiswa Universitas Hasanuddin Astrina Wulan Putri; Eliyah Acantha Manapa Sampetoding; Muhammad Hasbi; Riskawati Riskawati
Jurnal Media Infotama Vol 21 No 1 (2025): April 2025
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmi.v21i1.7810

Abstract

— ASTRINA WULAN PUTRI. The Role of Local Cultural Values in Influencing UI/UX Design Preferences of the Maxride Application Among Students of Hasanuddin University (supervised by Eliyah Acantha Manapa Sampetoding).Background.Indonesia is a multicultural country with various local cultures that influence preferences in the use of technology, including UI/UX design of applications. In South Sulawesi, cultural values such as Tabe and the 3S Principles (Sipakatau, Sipakalebbi, Sipakainge’) significantly affect user behavior when interacting with applications. Objective.This study aims to examine the relationship between local cultural values and the UI/UX design preferences of the Maxride application, as well as to test the influence of local wisdom on design elements such as color, iconography, layout, and navigation. Method.This study employs a Mixed-Methods Approach (Quantitative and Qualitative), involving 193 respondents through a Likert scale survey and a Focus Group Discussion (FGD) with 15 participants. Data analysis was performed using triangulation to strengthen the validity of the results. Results.The quantitative study revealed a significant relationship between the UI/UX design elements of the Maxride application and local cultural values, with a Cronbach’s alpha value of 0.952. The qualitative study showed that local cultural values influence user preferences regarding design elements such as color, icons, and navigation.Conclusion. Local cultural values play an essential role in shaping user preferences for the UI/UX design of the Maxride application. By integrating these cultural values, user satisfaction with the design can be improved.
Co-Authors A. Muh. Amil Siddik Andi Muh. Ibnu Hibban Bagoes Malolo Astrina Wulan Putri Dhiyaa Unnisa Eliyah Acantha Manapa Sampetoding Esther Sanda Manapa Muhammad Fikri Muhammad Hasbi