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p-Index From 2021 - 2026
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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management UBMJ (UPY Business and Management Journal)
Natalia Ratna Ningrum
Program Studi Manajemen, Universitas PGRI Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Lokasi, Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen Art Samurai Koi Yogyakarta Hapsari Dyah Herdiany Hapsari; Natalia Ratna Ningrum; Dimas Agung Setiawan; Chandra Wisnu Utomo
UPY Business and Management Journal (UMBJ) Vol. 2 No. 1 (2023): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.287 KB) | DOI: 10.31316/ubmj.v2i1.4241

Abstract

Tujuan: Penelitian ini bertujuan untuk mengetahui pengaruh lokasi, harga dan kualitas pelayanan terhadap kepuasan konsumen di ART Samurai Koi Yogyakarta. penelitian ini dilakukan pada rentang waktu bulan November – Desember 2021. Metodologi: Penelitian ini dilakukan di Toko Art Samurai. Populasi penelitian ini adalah konsumen yang sudah pernah membeli produk di Art Samurai. Jumlah sampel yang ditetapkan dalam penelitian ini adalah 78 orang. Instrumen penelitian kuesioner. Teknik analisis data penelitian ini menggunakan analisis uji parsial dan regresi ganda. Temuan: Terdapat pengaruh positif dan signifikan lokasi terhadap kepuasan konsumen di ART Samurai Koi Yogyakarta. Terdapat pengaruh positif dan signifikan harga terhadap kepuasan konsumen di ART Samurai Koi Yogyakarta. Terdapat pengaruh positif dan signifikan kualitas layanan terhadap kepuasan pelanggan di ART Samurai Koi Yogyakarta. Terdapat pengaruh yang signifikan lokasi, harga dan kualitas layanan terhadap kepuasan pelanggan di ART Samurai Koi Yogyakarta. Orisinalitas: Penelitian ini merajuk pada subjek yang baru untuk dijadikan penelitian, yaitu pada konsumen ART Samurai KOI Yogyakarta. Keterbatasan Penelitian: Responden yang diteliti hanya mencakup pelanggan yang pernah menjadi konsumen di Toko Art Samurai. Implikasi Praktis: Pemilik toko meningkatkan faktor lokasi, harga dan kualitas pelayanan demi kepuasan konsumen.  
Pengaruh Beban Kerja, Lingkungan Kerja dan Budaya Organisasi Terhadap Kepuasan Kerja Karyawan Inayat Hanum Indriati; Natalia Ratna Ningrum; Martina Ratri Wulandari
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 9 No. 2 (2026): Juli
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v9i2.4722

Abstract

This study aims to analyze 1) the effect of workload on job satisfaction; 2) the effect of work environment on job satisfaction; 3) the effect of organizational culture on job satisfaction; 4) the effect of workload, work environment, and organizational culture on job satisfaction together. The study period started from January to June 2025 on employees of the production department of PT Surya Beton Precast Magelang. This type of research includes quantitative research using a sample of 54 employees and sample determination using saturated samples. Interviews and questionnaires were used to collect data. The measurement instrument used a Likert scale with five answer choices. Multiple linear regression analysis was used to answer the hypothesis through the SPSS 27.0 for windows program, consisting of t-test, F-test and coefficient of determination. The results of the analysis show that partially workload has a negative and significant effect on job satisfaction as evidenced by the regression coefficient of -0.419 and sig 0.001 <0.05. The work environment has a positive and significant effect on job satisfaction as indicated by the regression coefficient of 0.437 and sig 0.001 <0.05. Organizational culture has a positive and significant effect on job satisfaction, as indicated by the regression coefficient of 0.434 and sig 0.001 <0.05. The results of simultaneous testing show that workload, work environment, and organizational culture significantly influence job satisfaction, as evidenced by the F value of 184,560 and sig 0.001 <0.05. The contribution of the workload, work environment, and organizational culture variables is shown by the Adjusted R Square value of 0.912, the remaining 0.088 is determined by other factors outside this research model.
Co-Authors Chandra Wisnu Utomo Dimas Agung Setiawan Hapsari Dyah Herdiany Inayat Hanum Indriati Martina Ratri Wulandari