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All Journal Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Hikamatzu Journal of Multidisciplinary Research
Prieyayi Nuryusuf
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

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Optimalisasi Digital Marketing sebagai Strategi Pemasaran UMKM Pasca Pandemi Covid-19 di Desa Parungsueah Kabupaten Sukabumi Tarissa Nur Noviana; Dadan Rahmat; Prieyayi Nuryusuf
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2022)
Publisher : Universitas Kristen Satya Wacana Salatiga

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Abstract

The COVID-19 pandemic has had a bad impact on Indonesia's economy, particularly in Desa Parungseah, Kabupaten Sukabumi. Because of how difficult it is to market a product during the COVID-19 pandemic, many UMKM have seen a decrease in income, even to the point of going out of business. The object of this program is businessman UMKM from Desa Parungseah. The KKN-T program was held on Desa Parungseah, Kabupaten Sukabumi. The implementation method for this program is making a UMKM seminar about "Digital Marketing Strategist and How to Be a Good Businessman." We also assist them in making a website to advertise their product. As a result of this program, businessmen's knowledge of digital marketing has increased, as has their ability to advertise websites and Google businesses.
Performa Udang Hias Red Cherry (Neocaridina Sp.)Pada Media Vertiqua Prieyayi Nuryusuf; Robin; Novita MZ
Hikamatzu | Journal of Multidisciplinary Vol. 2 No. 2 (2025): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

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Abstract

Seiring meningkatnya perekonomian dalam subsektor perikanan di Indonesia maka permintaan pasar terhadap komoditas perikanan dalam kondisi hidup semakin meningkat, red cherry yang termasuk ke dalam spesies Neocaradina sp. merupakan salah satu jenis udang hias yang paling banyak dicari di Indonesia. Salah satu faktor yang mempengaruhi keberhasilan produksi udang hias red cherry adalah ketersediaan lahan dan kesesuaian lingkungan. Salah satu upaya dalam memaksimalkan produksi pada lahan sempit yaitu melalui vertiqua. Vertiqua menyediakan media pemeliharaan ikan secara vertikal yang melibatkan metode resirkulasi. Tujuan  penelitian ini yaitu untuk mengukur peforma udang red cherry pada media budidaya vertiqua, dilihat dari kelangsungan hidup dan pertumbuhan. Udang dipelihara dalam media vertiqua selama 14 hari pada fase juvenil menuju dewasa. Hasil penelitian mendapatkan rata-rata laju pertumbuhan dengan nilai 2.3% dan tingkat kelangsungan hidup sebesar 80%. Berdasarkan hasil tersebut dapat disimpulkan bahwa penggunaan media budidaya vertiqua efektif terhadap performa red cherry
Co-Authors Dadan Rahmat Novita MZ Robin Tarissa Nur Noviana