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All Journal Benefit: Jurnal Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Paradoks : Jurnal Ilmu Ekonomi
Henri Dwi Wahyudi, Henri Dwi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences Other

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INDIVIDUAL DAN ORGANIZATIONAL UNLEARNING: PROPOSISI HUBUNGAN MODERASI CROSS-LEVEL Wahyudi, Henri Dwi
Benefit Volume 1 No.1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Unlearning stripped result old learning to give space for new information and new attitude. Unlearning is undoubtedly for individu or organization to receive new knowledge (herdberg,1981), increase innovation performance (pighin &Marzona,2011) and increase the company abbility to facing  crisis (Starbuck, 1995), this article give six preposision that connect the literature from micro level and macro level use the mediation variable, multi level moderation to explain the fenomena in organizational behavior that don’t have enough support in empirical, individual and organizational unlearning.
Individual Dan Organizational Unlearning: Proposisi Hubungan Moderasi Cross-Level Wahyudi, Henri Dwi
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2362

Abstract

Unlearning stripped result old learning to give space for new information and new attitude. Unlearning is undoubtedly for individu or organization to receive new knowledge (herdberg,1981), increase innovation performance (pighin &Marzona,2011) and increase the company abbility to facing  crisis (Starbuck, 1995), this article give six preposision that connect the literature from micro level and macro level use the mediation variable, multi level moderation to explain the fenomena in organizational behavior that don’t have enough support in empirical, individual and organizational unlearning.
Pengaruh Ukuran Perusahaan, Profitabilitas, Kebijakan Deviden, Dan Keputusan Investasi Terhadap Nilai Perusahaan (Studi Penggunaan Indeks LQ-45 Periode 2010 -2014) Wahyudi, Henri Dwi; Chuzaimah, Chuzaimah; Sugiarti, Dani
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 2 Desember 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i2.3259

Abstract

A company aimed and tried to maximize shareholder prosperity. Shareholder prosperity was reflected by company value. This study aimed to review the effect of firm size, Dividend Payout Ratio, Return on Equity, and Price Earning Ratio on firm value among ILQ45 companies registered in The Indonesia Stock Exchange. Populations of this study were firms registered in The Indonesia Stock Exchange of the year 2010 – 2014. The research used purposive sampling method based on determined criteria. There were 22 firms with totally 110 data. After the outliers process, there were 18 with totally 90 data samples. Based on these data, this study carried a classic assumption analysis using multiple regression data with SPSS16. The regression test resulted: (1) Firm size positively influenced and not significant to firm value; (2) Dividend Payout Ratio positively influenced and not significant to firm value; (3) Return on Equity positively influenced and not significant to firm value; (4) Price Earning Ratio positively influenced and not significant to corporate value.
The Influence of E-WOM and Brand Attitude on the Purchase Intention of Skintific Skincare Products Adisty, Syahva Salsabila Putri; Setyawan, Anton Agus; Wahyudi, Henri Dwi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Purpose: Information technology, which is currently undergoing continuous change, has brought great changes to human life. Where today, many people spend their time accessing the internet in carrying out daily activities and looking for information on goods and services. This study aims to analyze the effect of E-WOM, and Brand Attitude on Purchase Intention Methodology: This study uses quantitative methods, the sampling technique in this study is non-probability sampling with purposive sampling technique. The data collection method used in this study was the distribution of questionnaires with a Likret scale. The population in this study were consumers who were interested in purchasing skincare skintific. which amounted to 150 respondents. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS software which consists of Outer model and Inner model analysis Results: This study reveals that E-WOM and Brand Attitude variables can have a positive and significant effect on Purchase Intention Positive brand attitudes influence consumer priorities towards brands and purchases. This is because increasing brand valuation by consumers will also increase brand attitudes and can encourage consumer buying intentions. Brand attitude is considered a marker of consumer behavioral intentions Consumers. Applications/Originality/Value This study recommends skintific skincare management to strengthen and encourage customers to do testimonials about skintific products. With positive testimonials from consumers, it will encourage other consumers to have the intention to buy skintific products. In fact, testimonials provided by consumers who have purchased skintific products are able to encourage and convince the purchase of skintific products.
Analysis of The Impact of Funding, Lending, and Digital Banking on The Financial Perfomance of The Banking Sektor Rahmadhany, Khoirin Nissa; Wahyudi, Henri Dwi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5389

Abstract

The purpose of this research is to analyze the impact funding, lending, and digital banking on the financial performance of the banking sector during the 2021-2023 periods. This type of research is descriptive quantitative, using secondary data from banks financial report of the 15 commercial banks listed on the Indonesia Stock Exchange (IDX). Data analysis was conducted using panel data multiple linear regression with a fixed effect model in E-Views 12. The results show that funding has a positive and significant impact on financial performance. Lending also has a positive impact, although it doesn’t significantly on the financial performance. Digital banking has no positive effect on financial performance. However, it has significant impact. While simultaneously the three variables have a positive and significant effect on financial performance. The results of this research indicate the importance of digital banking development and effective management of funding and lending to improve financial performance. Therefore, banks need to formulate strategies that include digital banking services and improve efficiency in fund management and credit distribution.
Analisis Pengaruh Digital Marketing, Influencer Marketing dan Content Marketing Terhadap Keputusan Pembelian pada Pengguna Sosial Media TikTok di Solo Raya Miftahudin, Faqih; Wahyudi, Henri Dwi
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1286

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Influencer Marketing, dan Content Marketing terhadap keputusan pembelian pada pengguna sosial media TikTok di Solo Raya. Desain penelitian yang digunakan adalah kuantitatif eksplanatori dengan pendekatan survei. Sampel penelitian berjumlah 172 responden yang merupakan pengguna aktif TikTok di wilayah Surakarta dan diambil melalui teknik purposive sampling. Data primer dikumpulkan menggunakan kuesioner berbasis Google Forms dengan skala Likert 1–5. Variabel independen dalam penelitian ini meliputi Digital Marketing, Influencer Marketing, dan Content Marketing, sedangkan variabel dependen adalah keputusan pembelian. Pengolahan dan analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (PLS) melalui software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa ketiga variabel independen secara signifikan berpengaruh terhadap keputusan pembelian. Digital Marketing memiliki pengaruh positif melalui kemudahan akses dan efektivitas promosi. Influencer Marketing memengaruhi pembelian melalui kredibilitas dan interaksi sosial, sedangkan Content Marketing terbukti berpengaruh melalui konten kreatif yang informatif dan menarik. Nilai R-square sebesar 0,688 menunjukkan bahwa variabel independen menjelaskan 68,8% variasi keputusan pembelian. Implikasi dari penelitian ini memberikan kontribusi praktis bagi pelaku bisnis dan pemasar digital untuk mengoptimalkan strategi pemasaran melalui TikTok guna mendorong keputusan pembelian. Temuan ini juga memperkuat pemahaman ilmiah terkait efektivitas media sosial sebagai sarana promosi. Penelitian ini memiliki keterbatasan pada ruang lingkup geografis dan karakteristik responden yang didominasi usia muda. Penelitian selanjutnya disarankan untuk memperluas area penelitian dan mempertimbangkan faktor mediasi atau moderasi lainnya guna memperkaya model konseptual.
Pengaruh live streaming, promosi penjualan dan ulasan pelanggan terhadap pembelian implusif penggguna tiktok shop Maharani, Dinda Dewi; Wahyudi, Henri Dwi
JRTI (Jurnal Riset Tindakan Indonesia) Vol 10, No 1 (2025): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30035942000

Abstract

Penelitian ini mengkaji pengaruh live streaming, promosi penjualan, dan ulasan pelanggan terhadap pembelian impulsif oleh pengguna toko TikTok di Surakarta. Latar belakangnya adalah maraknya penggunaan TikTok sebagai platform e-commerce yang secara interaktif menggabungkan unsur hiburan dan pemasaran digital. Metode penelitian yang digunakan adalah kuantitatif dan mengikuti pendekatan asosiatif. Data dikumpulkan menggunakan kuesioner daring dengan purposive sampling dari 150 responden yang memenuhi kriteria. Analisis dilakukan dengan menggunakan structural equality modeling (SEM) berbasis partial least squares (SmartPLS). Hasil penelitian menunjukkan bahwa ketiga variabel bebas—live streaming, promosi penjualan, dan ulasan pelanggan—memiliki pengaruh signifikan secara parsial dan simultan terhadap pembelian impulsif. Live streaming memungkinkan terjadinya interaksi secara real-time yang menciptakan kepercayaan dan urgensi. Promosi penjualan memberikan dorongan emosional melalui diskon dan penawaran waktu terbatas. Ulasan pelanggan memberikan pengaruh sosial yang memperkuat keputusan pembelian spontan. Temuan ini memberikan implikasi strategis bagi perusahaan yang mengelola konten dan promosi di toko TikTok untuk mendorong pembelian impulsif konsumen.
Co-Authors Adisty, Syahva Salsabila Putri Anton Agus Setyawan Chuzaimah Chuzaimah, Chuzaimah Maharani, Dinda Dewi Miftahudin, Faqih Rahmadhany, Khoirin Nissa Sugiarti, Dani