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PASSENGER SATISFACTION AND LOYALTY: A CASE OF INTER-CITY COACH TRAVEL IN MALAYSIA Mokhlis, Safiek
Benefit Volume 11 No 2 Desember 2007
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The purpose of this paper is to investigate the relationship between service deliveryprocess, passenger satisfaction and loyalty in express coach industry in Malaysia. Fivecomponents of service process were identified: experience before tr avel, experience duringtravel, experience after travel, terminal facilities and bus operations. Data were solicited frompassengers of one express coach service plying a route of Kota Bharu to Kuala Lumpur using astructured questionnaire. Results show that three out of five areas of service process aresignificantly related with passenger satisfaction. Terminal facilities emerged as the best predictorfor passenger satisfaction, followed by the bus operations and experience after travel. Theanalysis also indicates a statistically significant correlation between passengers’ satisfaction andloyalty.
PASSENGER SATISFACTION AND LOYALTY: A CASE OF INTER-CITY COACH TRAVEL IN MALAYSIA Mokhlis, Safiek
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 11 No 2 Desember 2007
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v11i2.1273

Abstract

The purpose of this paper is to investigate the relationship between service deliveryprocess, passenger satisfaction and loyalty in express coach industry in Malaysia. Fivecomponents of service process were identified: experience before tr avel, experience duringtravel, experience after travel, terminal facilities and bus operations. Data were solicited frompassengers of one express coach service plying a route of Kota Bharu to Kuala Lumpur using astructured questionnaire. Results show that three out of five areas of service process aresignificantly related with passenger satisfaction. Terminal facilities emerged as the best predictorfor passenger satisfaction, followed by the bus operations and experience after travel. Theanalysis also indicates a statistically significant correlation between passengers’ satisfaction andloyalty.
The impact of teacher empowerment on schools’ innovation climate Mokhlis, Safiek; Abdullah, Abdul Hakim
Journal of Education and Learning (EduLearn) Vol 19, No 1: February 2025
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edulearn.v19i1.21633

Abstract

Teacher empowerment has been recognized as an imperative management practice to develop and implement innovations in schools. However, studies investigating the relationship between teacher empowerment and the innovation climate are scant, inhibiting the development of effective strategies to foster educational innovation. This study examines the impact of teacher empowerment on schools’ innovation climate in Malaysia. The sample consisted of 376 teachers who were randomly selected from 12 primary and secondary schools in Kuala Terengganu. Structural equation modeling analysis revealed a strong positive effect of teacher empowerment on innovation climate, wherein teacher empowerment predicted 50% of the variability in the innovation climate. Findings of this study suggest that school leaders should invest in empowering teachers through programs that value their perspectives and actively encourage contributions to foster an innovation climate.
Teachers’ autonomy and innovative work behavior: the mediating role of schools’ innovation climate Mokhlis, Safiek; Abdullah, Abdul Hakim
International Journal of Evaluation and Research in Education (IJERE) Vol 13, No 4: August 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v13i4.27697

Abstract

For schools to maintain their competitiveness and enhance the standards of their education, they need to implement innovative approaches that allow them to stay abreast of the constantly changing technological, economic, and social environment. The success of these innovative approaches in schools relies heavily on teachers’ innovative work behavior (IWB), and so the role of teachers in this regard is pivotal. It is therefore crucial to determine the factors that affect teachers’ IWB. Thus, the purpose of the current study was to investigate the relationship between teachers’ autonomy, schools’ innovation climate, and IWB. A sample of teachers (n=376) from 12 primary and secondary schools in Kuala Terengganu, Malaysia, were surveyed through a questionnaire that was self-administered. Utilizing structural equation modelling with IBM AMOS version 24, schools’ innovation climate was found to have a full mediating role in the relationship between teachers’ autonomy and IWB. The findings suggest the important role of innovation climate in linking teachers’ autonomy to IWB and therefore have significant implications for school leaders.
Technological readiness and business performance: the mediating effect of social media marketing Bin-Obaidellah, Sabri Shaker Ashoor; Mokhtar, Noor Fadhiha; Mokhlis, Safiek; Awi, Nur Aishah
International Journal of Advances in Applied Sciences Vol 14, No 1: March 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v14.i1.pp143-150

Abstract

Understanding employee readiness towards adopting online marketing platforms is paramount in today’s digital economy, as it directly influences the effectiveness and competitiveness of businesses. This study investigates the relationship between employee technological readiness (ETR) and the business performance of micro and small enterprises (MSEs) in developing economies, focusing on data from Yemen. Drawing on the resource-based view theory, the study examined how adopting social media marketing (SMM) mediates this relationship. Data was collected from 362 managers/owners of MSEs in Yemen. The relationship between ETR, SMM, and business performance was examined using partial least squares structural equation modeling. The results show that ETR significantly influences SMM adoption, which impacts the business performance of MSEs. In addition, the study reveals that the relationship between ETR and business performance is partially mediated by SMM adoption. This finding highlights the critical role of employees’ readiness for technological advancements in facilitating effective SMM adoption, thereby contributing to the sustainability and success of MSEs.
E-commerce waste management: a systematic review Shamsuddin, Mohd. Suhaimi; Mokhtar, Noor Fadhiha; Mokhlis, Safiek; Hasan, Zuha Rosufila Abu; Aziz, NajdahAbd; Yusof, Mohamad Nizam
International Journal of Advances in Applied Sciences Vol 14, No 3: September 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v14.i3.pp817-827

Abstract

This paper reviews literature on e-commerce waste management issues and challenges, focusing on potential improvements in Malaysia. It analyzes various sources, including Scopus, Web of Science (WoS), and Google Scholar (GS), using thematic and content analysis based on preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines. The review highlights the surge in packaging and electronic waste due to increased e-commerce activity. In response, Malaysia has introduced policies promoting sustainable practices, such as eco-friendly packaging, e-waste regulations, and circular economy (CE) principles. Growing consumer awareness has also driven demand for sustainable e-commerce options. However, the key challenge is to reduce waste generation rather than just managing it. Achieving this will require significant efforts to minimize excessive manufacturing and packaging. The review aims to provide insights for stakeholders to support effective waste management and foster sustainability in the e-commerce sector.
School innovation climate as a driver of teachers’ innovative work behavior: the mediating role of self-efficacy Mokhlis, Safiek; Abdullah, Abdul Hakim
International Journal of Evaluation and Research in Education (IJERE) Vol 14, No 5: October 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v14i5.32757

Abstract

Teachers’ innovative work behavior (IWB) is widely recognized as a driving force behind educational improvement in the complex and demanding conditions of the 21st century. Among a wide range of factors that could affect IWB, innovation climate (IC) has emerged as a crucial determinant. However, research exploring the mechanism that mediate the link between IC and IWB is still limited. Drawing upon social cognitive theory (SCT), the present study proposes that teachers’ self-efficacy (SE) acts as a mediator in the relationship between IC and IWB. The study involved 376 teachers at 12 public schools in Kuala Terengganu, Malaysia, who were determined based on a stratified random sampling technique. Analysis of data was implemented through the use of structural equation modeling (SEM) with AMOS software to test causal relationships. Results confirmed that schools’ IC was positively correlated with IWB and that this relationship was partially mediated by teachers’ SE. These results align with SCT, which emphasizes the interaction between individual behavior, environment (IC), and personal factors (SE). To cultivate a culture of innovation and improve educational outcomes, school leaders should actively foster an IC that enhances teachers’ SE, thereby promoting their IWB.