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All Journal International Journal of Advances in Applied Sciences
Mokhtar, Noor Fadhiha
Unknown Affiliation
Earth & Planetary Sciences Environmental Science Materials Science & Nanotechnology Mathematics Physics

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Technological readiness and business performance: the mediating effect of social media marketing Bin-Obaidellah, Sabri Shaker Ashoor; Mokhtar, Noor Fadhiha; Mokhlis, Safiek; Awi, Nur Aishah
International Journal of Advances in Applied Sciences Vol 14, No 1: March 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v14.i1.pp143-150

Abstract

Understanding employee readiness towards adopting online marketing platforms is paramount in today’s digital economy, as it directly influences the effectiveness and competitiveness of businesses. This study investigates the relationship between employee technological readiness (ETR) and the business performance of micro and small enterprises (MSEs) in developing economies, focusing on data from Yemen. Drawing on the resource-based view theory, the study examined how adopting social media marketing (SMM) mediates this relationship. Data was collected from 362 managers/owners of MSEs in Yemen. The relationship between ETR, SMM, and business performance was examined using partial least squares structural equation modeling. The results show that ETR significantly influences SMM adoption, which impacts the business performance of MSEs. In addition, the study reveals that the relationship between ETR and business performance is partially mediated by SMM adoption. This finding highlights the critical role of employees’ readiness for technological advancements in facilitating effective SMM adoption, thereby contributing to the sustainability and success of MSEs.
E-commerce waste management: a systematic review Shamsuddin, Mohd. Suhaimi; Mokhtar, Noor Fadhiha; Mokhlis, Safiek; Hasan, Zuha Rosufila Abu; Aziz, NajdahAbd; Yusof, Mohamad Nizam
International Journal of Advances in Applied Sciences Vol 14, No 3: September 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v14.i3.pp817-827

Abstract

This paper reviews literature on e-commerce waste management issues and challenges, focusing on potential improvements in Malaysia. It analyzes various sources, including Scopus, Web of Science (WoS), and Google Scholar (GS), using thematic and content analysis based on preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines. The review highlights the surge in packaging and electronic waste due to increased e-commerce activity. In response, Malaysia has introduced policies promoting sustainable practices, such as eco-friendly packaging, e-waste regulations, and circular economy (CE) principles. Growing consumer awareness has also driven demand for sustainable e-commerce options. However, the key challenge is to reduce waste generation rather than just managing it. Achieving this will require significant efforts to minimize excessive manufacturing and packaging. The review aims to provide insights for stakeholders to support effective waste management and foster sustainability in the e-commerce sector.
Co-Authors Awi, Nur Aishah Aziz, NajdahAbd Bin-Obaidellah, Sabri Shaker Ashoor Hasan, Zuha Rosufila Abu Safiek Mokhlis, Safiek Shamsuddin, Mohd. Suhaimi Yusof, Mohamad Nizam