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All Journal Jurnal Bahana Manajemen Pendidikan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JBMR: Journal of Business and Management Review Journal of Economics and Business UBS Devotion: Journal of Research and Community Service Social Science Studies Journal Of World Science Jurnal Locus Penelitian dan Pengabdian Return : Study of Management, Economic and Bussines International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management
Neneng Nurlaela Arief
School Of Business And Management, Institut Teknologi Bandung
Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Creating Shared Value in Upstream Oil and Gas Company and Community: A Case Study of CSR Implementation in PT Pertamina EP Tarakan Field Kurniawan, Isrianto; Nurlaela Arief , Neneng
Journal of World Science Vol. 2 No. 9 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i9.380

Abstract

This research examines a Creating Shared Value (CSV) practice trough CSR implementation in upstream oil and gas company and how it corresponds to sustainability. In a year of 2020, saw a notable natural declined in energy resources as a result of Tarakan Field production performance. This faced numerous economic and social challenge, including a responsibility to support holding company commitment to manage energy resilience as well as contribute to SDGs. This research, which incorporates information from literature analysis, in-depth interviews and company reports, shows that Tarakan Field’s CSR implementations were a useful strategy for generating shared value for business, stakeholders, and communities in line with sustainability. It makes an argument for the relationship between CSR implementation and sustainability, as well as the implementation plan and CSV measurement through CSR implementation in Tarakan Field. These concerns are particularly evident in the vague of CSV measurement which made it inefficient for the company to meet its commitment by unintegrated CSR and operation activities in spite of company strategy.
Integrated Marketing Communication Strategy for Cosmetic Retail Company: a Study of New Central Palu Gabriela Liem, Anastasia; Nurlaela Arief, Neneng
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.142

Abstract

New Central Palu is non-food modern retail store located in Palu, Central Celebes. It sells wide range of products with cosmetic as the main product. Currently, New Central Palu experiences stagnant sales and lack of awareness. Therefore, this study aims to identify the problems and propose integrated marketing communication strategy to solve the problems. Both quantitative and qualitative methods are used in this research. Thus, data collection is done using in-depth interview to internal management of New Central Palu and questionnaire distribution to the target market. In-depth interview is explored from head of purchasing, head of marketing and sales, and general manager of New Central Palu. Besides, online questionnaire using google form has been distributed to 193 respondents through New Central Palu's official instagram. Secondary data from other resources, such as books, journal, and others is also collected to support the data analysis. Internal analysis is done using STP analysis, marketing mix, and VRIO analysis while external analysis is implemented using PESTEL analysis, porter's five forces, and customer analysis. Then, SWOT analysis is done before integrated marketing communication strategy is proposed. Six marketing communication mix channel is used, including advertising, personal selling, sales promotion, public relation, direct marketing and digital marketing to optimize the resut. It can be concluded that New Central Palu has a enormous business potential as modern retail cosmetic store in Palu. However, there are some marketing strategy and recommendation that should be implemented.
Utilizing Disclosure Analysis to Bridge ESG Implementation Gaps: A Study Case PT XCXIND Ade Rochman HN; Neneng Nurlaela Arief
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7961

Abstract

The rise of sustainability goals globally has placed the Environmental, Social and Governance (ESG) framework as a crucial benchmark in measuring corporate performance. This study evaluates the ESG implementation and compliance of PT XCXIND, a major player in Indonesia's nickel industry, which plays a pivotal role in the advancement of clean energy. Through content analysis of the sustainability report issued by PT XCXIND in 2023, and ESG ratings issued by Sustainalytics, LSEG, S&P Global, and SRI-KEHATI, complemented by interviews with experts, this study identifies achievements and areas of improvement in ESG practices. PT XCXIND has shown excellence in environmental initiatives, such as the use of renewable energy, reduction of carbon emissions and biodiversity conservation. However, there are still some challenges in terms of social equity and governance such as stakeholder engagement and governance transparency. This study proposes strategic recommendations to improve ESG performance by focusing on sustainable innovation, carbon management, social responsibility and improved governance. Strengthening these areas will improve PT XCXIND's ESG rating, increase investor confidence and support long-term sustainability goals.
Design Transformation of The Industrial Relations Peace : Towards A Prosperous, Harmonious and Fair Work Relations Model In The Karawang Industry Fachmie Fardan Trikora Putra; Neneng Nurlaela Arief
Return : Study of Management, Economic and Bussines Vol. 3 No. 7 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i7.249

Abstract

The minimum wage is one of the national strategic policies whose regulations are determined by the central government through laws and derivative regulations. The business problem faced by business actors in Karawang is the disruption of business operations due to the freeze that occurred during the minimum wage period at the district level. Even though discovery is a right as an Indonesian citizen, this research aims to initiate an industrial relations peace strategy for companies in Karawang to be able to carry out promotional, preventive, overcoming, and rehabilitative steps. This research focuses on the period 2019–2024 and analyzes the district minimum wage policy, which is accommodated by the Apindo Karawang Regency Leadership Council. The research methods used include literature studies, policy analysis, and interviews with relevant stakeholders such as business leaders, human resources managers, Government and Union Leaders . The results of the analysis highlight significant developments in the industrial relations paradigm in Karawang by identifying factors that influence welfare, harmony, and justice in work relations. The findings of this research provide in-depth insight into the impact of implementing minimum wages on the dynamics of industrial relations in companies in Karawang. This research provides a positive contribution to business as well as a better understanding of the strategies that can be used to achieve prosperous, harmonious, and fair working relationships in an industrial environment. It is hoped that the policy implications resulting from this thesis can provide guidance for stakeholders in developing steps that support the positive development of industrial relations in Karawang.
Dancing with Change: A Conceptual Analysis of How Family Businesses Embrace Product Development Management Nyayu Lathifah Tirdasari; Wawan Dhewanto; Neneng Nurlaela Arief
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 7 No. 2 (2024): January - June Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v7i2.1942

Abstract

Understanding product development management is crucial, particularly within the context of family businesses, which are renowned for their resistance to change. Family firms demonstrate a paradox in innovation: while inclined toward calculated risk-taking, they often invest less in R&D compared with non-family businesses. This article explores the evolving landscape of product development management literature related to family businesses. It achieves this by meticulously examining pertinent scholarly works. Conducting a systematic review focused on family businesses’ product development management practices. This article poses the following fundamental question: What prior research has delved into the intersection of family businesses and product development management? The authors adopted the updated Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) reporting guidelines to ensure transparency and completeness in their systematic literature review. The research process hinges on accessing academic databases housing peer-reviewed journals, which initially yielded 955 articles. Through a series of discerning study selection phases, this number was pruned down to 68 articles eligible for further assessment. Ultimately, this study incorporates insights from 22 articles. Within the domain of product development management, the responsibility is typically divided among three key parties: marketing, design, and manufacturing. Notably, the findings underscore a predominant emphasis on the marketing perspective in the existing literature. Consequently, this article calls for future research endeavors to delve into the roles of design and manufacturing in the context of family business and product development management.
Developing an Integrated Digital Marketing Strategy to Increase Purchase Intention Based on Customer Preferences Toward Marketing Mix and Social Media Content: a Case Study of Graduats Online Upskilling Platform Lavena Laduri; Neneng Nurlaela Arief
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1313

Abstract

Increased activity in Indonesia’s online learning market has forced companies to compete more fiercely for the attention of recent graduates and young workers. However, many emerging platforms still face challenges in building brand visibility, credibility, and conversion effectiveness, despite the extensive use of social media for information search and learning evaluation. This study aims to develop an integrated digital marketing strategy for Graduats by analyzing customer preferences toward Social Media Marketing Activities (SMMAs) and relevant elements of the 7P service marketing mix, as well as how these factors influence purchase intention. A survey-based quantitative method was utilized, focusing on individuals between 18 and 30 years old to align with the primary demographic of Graduates. The findings reveal that social media content significantly influences purchase intention, particularly when it communicates credibility, perceived learning value, and user engagement. Instagram is identified as the most dominant platform for both social interaction and upskilling-related information search. Moreover, the combined influence of entertainment, interactivity, trendiness, and e-WOM explains 81.3% of the variance in purchase intention, emphasizing the strong role of content-driven strategies. Based on these results, this study proposes an integrated digital marketing framework comprising an SMMA-based content strategy and an implementation design using the RACE model. This research provides managerial implications for optimizing social media marketing investments and contributes academically by extending the application of SMMA to Indonesia’s online upskilling sector.
The Role of Government Public Relations in Stakeholder Collaboration for Sustainable Tourism (Study Case of Ciletuh-Palabuhanratu Geopark) Siti Choerunnisa; Neneng Nurlaela Arief
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1330

Abstract

Ciletuh-Palabuhanratu-Geopark (CPUGGP) is a prestigious site as a UNESCO Global Geopark that is challenged by governance practices to convert formal recognition into sustainable stakeholder management. This research seeks to uncover the policy reasons for participation stagnation and the distinctive essence of the governance model. Adopting a qualitative approach with a case study method, this study conducts in-depth interviews with the Pentahelix actors and processes the data through the fusion of the IAP2 Spectrum of Public Participation and the Four Models of Public Relations. The results display an obvious structural imbalance: The government is in the central "Empower" position, while other parties are relegated to the periphery. This disparity maintains a charade of involvement in which participation means being administratively compliant and visibly ceremonious, rather than being equally co-creative. As a result, the ecosystem falls into the term "Participation Regression," whereby initial enthusiasm dissipates as there is no ongoing dialogic engagement. To address these structural gaps, this research suggests a transformative governance model rooted in Pentahelix Orchestration. The framework recommends a paradigm shift for communication from the technical exchange of information to strategic engagement that builds relationships. The objective is to turn stakeholder participation from episodic, one-off involvement in a procedure into relational engagement and empowered partnership, where passive awareness becomes active, sustainable co-creation.
Co-Authors Ade Rochman HN Anastasia Gabriela Liem Fachmie Fardan Trikora Putra Fakhira, Nabilla Vynka Ferdian Adyaksa, Fahreza Gabriela Liem, Anastasia Iwan Setiawan Jefvisco Kurniawan, Isrianto Lavena Laduri Mahury, Rivan Andriawan Naufal Afaf Nurul Fitriani Fadhilah Nyayu Lathifah Tirdasari Siti Choerunnisa Syahril Maulana, Rijal Tara Armani Wawan Dhewanto