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All Journal TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Economics and Business UBS
Yulius Kurniawan
Universitas Widya Kartika
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Optimalisasi Kinerja Akademik Melalui Efikasi Diri, Motivasi Akademik dan Sumber Daya Teknologi Informasi dan Komunikasi Eli Masnawati; Yulius Kurniawan; M Sukron Djazilan; Mila Hariani; Didit Darmawan
TIN: Terapan Informatika Nusantara Vol 3 No 11 (2023): April 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v3i11.4134

Abstract

The research described in this study aims to evaluate the extent to which academic performance is influenced by self-efficacy, academic motivation, and information and communication technology resources. This study involved a quantitative design using multiple linear regression analysis tools. The target population is 120 students who are carrying out their studies in the city of Surabaya. The sampling technique is purposive sampling. The research results show that there is a significant positive relationship between self-efficacy and student academic performance. Students who have a high level of self-efficacy tend to achieve better academic achievements. Apart from that, academic motivation also has a strong influence on academic performance. Motivated students can achieve their academic goals and tend to achieve higher results. Information and communication technology resources were also found to have a significant impact on academic performance. Students who have access to and use information and communication technology in their learning process have greater opportunities to achieve higher academic achievements
Peran Ekuitas Merek dan Keunggulan Bersaing Sebagai Mediator Antara Citra Merek, Kepercayaan Merek dan Persepsi Kualitas Terhadap Kinerja Perusahaan Arief Budiman; Erna Ferrinadewi; Yulius Kurniawan
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.147

Abstract

Kinerja perusahaan tidak saja berorientasi dari perspektif finansial, di era dimana konsumen semakin bernilai dalam persaingan pasar sangat penting untuk melihat dan mengukuir kinerja peruahaan dari segi non finansial. Penelitian ini bertujuan untuk mengkaji peran Ekuitas Merek dan Keunggulan Bersaing sebagai mediator dalam kinerja perusahaan. Kedua variabel ini telah banyak diteliti sebagai variabel yang mempengaruhi kinerja perusahan, namun belum banyak ditemukan informasi secara empiris bagaimana peran keduanya sebagai mediator dalam model kinerja perusahaan. Melibatkan 103 data primer sepatu olah raga Nike, data dikumpulkan dengan kuesioner dan dianalisa dengan metode PLS Smart untuk menguji peran mediator variabel Ekuitas Merek dan Keunggulan bersaing dalam model penelitian kinerja perusahaan. Hasil analisis menunjukkan bahwa Ekuitas Merek terbukti signifikan berperan sebagai mediator untuk Citra Merek dan Kepercayaan Merek terhadap Kinerja Perusahaan, namun tidak signifikan berperan sebagai mediator untuk persepsi kualitas. Sedangkan Keunggulan Bersaing terbukti signifikan berperan sebagai mediator hanya untuk Kepercayaan Merek saja sedangkan untuk Citra Merek dan Persepsi Kualitas tidak terbukti signifikan. Dalam perkembangan selanjutnya, sangat disarankan agar diteliti juga peran Keunggulan Bersaing sebagai mediator bagi Ekuitas Merek terhadap Kineraja perusahaan.
Co-Authors Arief Budiman Didit Darmawan Eli Masnawati Erna Ferrinadewi Kusnarsiyah Hariani, Mila M Sukron Djazilan