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All Journal Communicare : Journal of Communication Studies Jurnal Bakti Masyarakat Indonesia Jurnal Pewarta Indonesia Jurnal InterAct Jurnal Vokasi Indonesia
Stefanus Andriano
Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal InterAct

 1 
Peran Media Sosial pada Komunikasi Pemasaran Aplikasi Catch Me Up! Melalui Email News Letter Andriano, Stefanus
Jurnal InterAct Vol. 10 No. 1 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i1.2329

Abstract

Indonesia merupakan salah satu negara di dunia yang mengalami pertumbuhan cukup tinggi terkait penggunaan internet. Kemajuan teknologi ini semakin berperan penting dalam dunia komunikasi. Berdasarkan data dari We Are Social (2020), ada sebanyak 160 juta pengguna media sosial per Januari 2020 atau 59% dari total populasi saat ini. Angka tersebut bertambah (12 juta orang) atau 8,1% dari tahun 2019 ke 2020. Entitas bisnis dalam penelitian ini Catch Me Up! menggunakan perkembangan teknologi dalam upaya komunikasi pemasaran produk mereka, salah satunya adalah melalui media sosial. Media sosial dengan jumlah pengguna cukup besar di Indonesia menjadi salah satu platform menarik untuk melakukan komunikasi pemasaran. Tujuan penelitian untuk meneliti dan mengobservasi penggunaan dan pengelolaan media sosial yang digunakan oleh salah satu layanan email newsletter yang menyasar pembaca dari kamu millennial dan generasi Z yaitu Catch Me Up! Penelitian ini menggunakan metode penelitian kualitatif melalui studi literature dan observasi terhadap pengelolaan komunikasi pemasaran yang disupport oleh pemanfaatan media sosial oleh Catch Me Up! Penelitian menunjukkan dengan dukungan dari pemasaran media sosial, Catch Me Up! berhasil menarik perhatian calon pembaca mereka dari kaum millennial dan generasi Z.
The Analysis of Viewers Reception of Toxic Relationships in Posesif, an Indonesian Film Supriadi , Kezya Bianca; Andriano, Stefanus
Jurnal InterAct Vol. 13 No. 1 (2024): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v13i1.5574

Abstract

The film "Posesif" tells the story of the unhealthy relationships experienced by teenagers. Unhealthy relationships in Indonesia often occur both verbally and physically. The film "Posesif" narrates the relationship between two teenagers that starts sweet and happy but gradually turns into an unhealthy relationship involving physical violence. This research aims to find and analyze the reception of toxic relationships as viewers perceive after watching the film "Posesif". The theories used in this research are mass communication, film, reception analysis, and interpersonal communication. This research employs a descriptive qualitative method using Stuart Hall's reception analysis. This study's data collection techniques included in-depth interviews using semi-structured interviews with seven informants, observation, and document studies. The results of this study indicate that five informants were categorized as dominant-hegemonic, two informants fell into the negotiated position, but no informants were categorized as oppositional positional. According to the informants, the film "Posesif" has successfully represented unhealthy relationships, although some informants felt that the ending of the film "Posesif" was unsatisfactory.
Co-Authors Adella Suwandhi Alfonso Harrison Francessa, Cecilia Hardika Widi Satria, Hardika Widi Satria Harrison, Alfonso Jessica, Theodora Jocelyn, Jocelyn Supriadi , Kezya Bianca Tanzil, Jessica Olivia Trisulo, Disha Affya