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PEMASARAN RELASIONAL BAGI MASYARAKAT DI DESA REMBITAN DAN PEMENANG BARAT, LOMBOK-NUSA TENGGARA BARAT Alfonso Harrison; Stefanus Andriano; Adella Suwandhi
Jurnal Bakti Masyarakat Indonesia Vol. 5 No. 3 (2022): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v5i3.20450

Abstract

Tourism in Lombok is one of the sectors that are affected by the Covid-19 Pandemic, which shows from the drastic decreasing number of tourists visiting Lombok between 2019 and 2020. There are a few attempts made by the government to bring back tourists to Lombok and a few of these attempts succeeded to increase the number of tourists to Lombok. Not only well known for its nature, Lombok’s also well-known for its cultural tourism. One of Lombok’s cultural elements that can be developed as a tourism-supporting product is a hand-crafted woven fabric from Sasak Tribe, produced by locals in Rembitan Village, Central of Lombok and the nutritious Virgin Coconut Oil (VCO), produced by West Pemenang Village, North of Lombok. Both groups of locals have their own limitedness in knowledge and skills in marketing communications for their product. That is why Titian Foundation, a non-profit organization, helps the locals from these two villages, with the Communication Science Major of Atma Jaya Catholic University’s Community Service Team, made a training about Relational Marketing for the locals in Rembitan and West Pemenang Village, Lombok, West Nusa Tenggara. This training teaches the understanding and skills about the importance of brand management from their product and to maintain relationship with consumers in marketing communication activity. ABSTRAK: Sektor industri pariwisata di Lombok menjadi salah satu yang terdampak akibat pandemi Covid-19, hal ini dapat terlihat dari adamya penurunan kunjungan wisatawan ke Lombok yang sangat drastis antara tahun 2019 dan tahun 2020 yang lalu. Terkait kondisi ini, pemerintah melakukan berbagai upaya guna memulihkan pariwisata di Lombok dan beberapa upaya ini berhasil meningkatkan kunjungan wisatawan ke Lombok. Selain dikenal karena wisata alamnya, Pariwisata Lombok juga dikenal dari wisata budayanya. Unsur budaya di Lombok yang dapat dikembangkan sebagai produk pendukung pariwisata adalah kerajinan kain tenun khas suku Sasak yang diproduksi oleh masyarakat di Desa Rembitan-Lombok Tengah dan produk Virgin Coconut Oil (VCO) yang berkhasiat dan diproduksi oleh masyarakat Desa Pemenang Barat-Lombok Utara. Permasalahan yang ditemukan dalam kondisi target pengabdian masyarakat ini adalah kedua kelompok masyarakat di dua daerah tersebut memiliki keterbatasan dalam hal pengetahuan dan keterampilan melakukan aktivitas komunikasi pemasaran bagi produk yang mereka hasilkan kepada konsumennya. Sedangkan masalah yang ditemukan pada kondisi mitra yakni Titian Foundation selaku organisasi nirlaba yang memberdayakan masyarakat di kedua daerah tersebut adalah keterbatasan kemampuan mereka dalam melatih binaannya mengenai pengetahuan komunikasi pemasaran baik secara konseptual maupun praktis. Oleh karena itu, Titian Foundation berkolaborasi dengan Tim Pengabdian Masyarakat Program Studi Ilmu Komunikasi Universitas Katolik Indonesia Atma Jaya Jakarta menyelenggarakan pelatihan Pemasaran Relasional bagi masyarakat di Desa Rembitan dan Desa Pemenang Barat, Lombok-Nusa Tenggara Barat. Pelatihan memberikan pemahaman dan pengetahuan serta keterampilan bagi masyarakat tentang pentingnya mengelola merek (Brand) dari produk yang mereka hasilkan dan menjalin hubungan yang baik dengan para konsumennya dalam sebuah aktivitas komunikasi pemasaran.
Implementation of Merdeka Belajar-Kampus Merdeka in Pringsewu for Regional Tourism Resilience and Development: Penta Helix Collaborative Model and Actor-Network Theory Perspective Yerik Afrianto Singgalen; A.Y. Agung Nugroho; Suharsono; Alfonso Harrison Nantingkaseh; Hironimus Cornelius Royke
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2022): May 2022
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v6i1.1131

Abstract

: A collaborative approach between stakeholders can create regional tourism resilience from an institutional perspective. Therefore, stakeholders' level of interest and influence needs to be identified, classified, analyzed and evaluate comprehensively through case studies from the Penta Helix collaboration model and Actor-Network Theory (ANT) perspective. This study uses qualitative interpretative methods through a case study of the Merdeka Belajar Kampus Merdeka (MBKM) program conducted by the Atma Jaya Catholic University of Indonesia in research learning involving lecturers and students in Pringsewu Regency, Lampung. Data collection techniques using in-depth interviews, observations, and document studies. Meanwhile, a Focus Group Discussion (FGD) was also held involving the Tourism Awareness Group known as Kelompok Sadar Wisata (Pokdarwis), Tourism Destination Managers, and the Tourism Department of Local Government. The data processing of this research uses the triangulation technique to obtain valid and credible information. This study indicates that MBKM Project can integrate the stakeholders' interest and influence through various development programs to achieve tourism resilience which is beneficial for the socio-economic, socio-cultural, and socio-ecological dimensions. The Penta Helix collaboration model and ANT perspectives can monitor network development to identify key actors as senders, recipients, subjects, objects, assistants, and challengers in the actant scheme to optimize message translation for integrating interests.
Upgrading videography knowledge and skills in making Canva-based learning videos for elementary school teachers Sri Hapsari Wijayanti; Alfonso Harrison; Yohanna Claudia Dhian; Theodora Jessica; Margaretha Theresia
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 8, No 4 (2023): November 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v8i4.11324

Abstract

Utilizing videos as a learning tool is known to enhance motivation. To create more professional learning videos, understanding videography techniques is crucial. The Canva application, widely popular today, aids education by facilitating the design of engaging learning videos. Unfortunately, teachers in the Teacher Working Group (KKG) Cluster 10, Cisauk District, lack proficiency in using Canva, particularly in crafting learning videos. The community service aims to enhance the knowledge and skills of 28 participants from 9 public elementary schools and 1 private elementary school in Cisauk District, focusing on videography techniques and Canva application operation. Scheduled from September to October 2023 at SDN Suradita, the activity involves preparation, training, assignments, and concludes with monitoring and evaluation. Evaluation results indicate a 30% increase in teachers' knowledge and a 4.6% boost in insight into videography and Canva. Similarly, teachers' proficiency in crafting learning videos with Canva improves. However, limited activity time prevents teachers from applying videography techniques with complete camera devices. The next step involves testing Canva-produced learning videos to gauge their impact on student learning outcomes and motivation.
Peran Media Sosial Instagram dalam Mendukung Program Komunikasi Pemasaran Samakta Guest House Nantingkaseh, Alfonso Harrison
Jurnal InterAct Vol. 9 No. 1 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i1.1709

Abstract

The development of internet-based communication technology has had a major impact on communication functions, one of which is in the marketing communication function. Social media becomes a very reliable technology feature for business entities such as companies in carrying out marketing communications and achieving marketing objectives, namely sales and profits. Samakta Guest House as one of the lodging accommodation business practitioners began to adopt social media in order to support its marketing communication program. Through this research, the researcher intends to observe the understanding and basic technical skills of the Samakta Guest House’s marcomm officer regarding the concept of social media-based marketing communication. This study will use the qualitative indepth interview and observation method to understand the Samakta Gueset House marketing communication management phenomena, and then using literature study based on the concept of integrated marketing communication, new media in particularly social media Instagram (IG). The findings of this research are expected to contribute to the understanding of Samakta Guest House Management regarding the skills of utilizing social media, specifically Instagram. Thus, from their understanding of the concept of marketing communication, in the future the management will be increasingly capable to manage various social media contents to support the achievement of sales profits for the company.
Pembangunan Pariwisata Daerah di Kabupaten Pringsewu: Perspektif Pariwisata Berbasis Komunitas dan Penghidupan Berkelanjutan Singgalen, Yerik Afrianto; Nugroho, A. Y. Agung; Suharsono; Nantingkaseh, Alfonso Harrison
Sodality: Jurnal Sosiologi Pedesaan Vol. 11 No. 2 (2023): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/11202341256

Abstract

Institutionally, the Tourism Awareness Group (Pokdarwis) has encouraged community participation in each village (pekon) to optimize the potential of natural, cultural, and human resources as tourist attractions. This study aims to describe in-depth the dynamics of the collaboration of the Tourism Awareness Group in Pringsewu Regency to increase public awareness in each village about the benefits of the tourism sector for the sustainability of household livelihoods, preservation of social-cultural values, and environmental sustainability. This study uses a community-based tourism perspective. Meanwhile, the qualitative research method with a case study approach is used for three tourist objects developed by Pokdarwis, namely Akasia valley, Talang Indah, and Teluk Kenyo. Retrieval of research data is conducted using in-depth interviews, observation, and document study while, data processing uses triangulation techniques to obtain valid and credible information. This study indicates that Pokdarwis in each village (pekon) are organized because the Pokdarwis Communication Forum is the central organization that connects 37 Tourism Awareness Groups throughout the Pringsewu Regency, Lampung Province. Proactively, Forkom Pokdarwis establishes communication with the government, local entrepreneurs, academics, and rural communities to optimize natural, cultural, and human resources by pioneering tourist destinations. Several tourist destinations have successfully pioneered and developed through reasonable assistance and coordination, opening up local communities' job opportunities.
PEMBUATAN VIDEO PEMBELAJARAN MENGGUNAKAN APLIKASI CANVA UNTUK MENUNJANG PEMBELAJARAN SISWA SEKOLAH DASAR Wijayanti, Sri Hapsari; Harrison, Alfonso; Rodemeus Ristyantoro; Kasdin Sihotang; Theodora Jessica; Cecilia Francessa6
JURNAL WIDYA LAKSANA Vol 13 No 1 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v13i1.69195

Abstract

Variasi media pembelajaran berupa video pembelajaran dilaporkan efektif meningkatkan pemahaman siswa terhadap materi. Masalahnya, membuat video pembelajaran membutuhkan keahlian tersendiri yang belum dikuasai oleh guru-guru di Kecamatan Cisauk, Kabupaten Tangerang. Tujuan kegiatan ini ialah membantu guru-guru SDN yang tergabung dalam Kelompok Kerja Guru Gugus 10 Kecamatan Cisauk agar dapat membuat video pembelajaran menggunakan Canva free untuk mendukung pembelajaran. Jumlah peserta sebanyak 23 guru dari sembilan SDN di Kecamatan Cisauk. Metode kegiatan berupa pelatihan, pendampingan, penugasan, monitoring dan evaluasi. Pelatihan diselenggarakan secara luring selama dua kali pertemuan, sedangkan pendampingan secara daring dalam dua kali pertemuan. Dari hasil pretest dan postest diketahui ada peningkatan pengetahuan guru terhadap teknik pembuatan video dan penggunaan Canva. Hasil evaluasi terhadap video yang dihasilkan guru menunjukkan bahwa guru sudah dapat membuat video secara kreatif dengan memanfaatkan fitur-fitur di dalam Canva. Selain disampaikan dengan bahasa sederhana, video pembelajaran dilengkapi dengan soal dan latihan yang siap dibagikan kepada siswa.
Memperkenalkan Pemasaran Digital kepada Perajin Suvenir Ondel-Ondel Betawi di Perkampungan Budaya Betawi Sri Hapsari Wijayanti; Reinandus Aditya Gunawan; Alfonso Harrison; Michelle Angela Allegra Tobing; Jessica Natalie
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 1 (2025): Maret 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i1.4969

Abstract

Betawi souvenir MSME actors in the Betawi Cultural Village, Setu Babakan, South Jakarta, are still conventionally marketing and selling their products. This activity aims to introduce Tokopedia and TikTok Shop digital marketing to Betawi ondel-ondel souvenir MSME actors to increase their knowledge and skills in marketing and to sell their products to a broader audience. The activity method is training with stages of preparation, implementation, mentoring, and evaluation. The training was held for two days, namely May 29 and June 5, 2024. The participants of the MSME actors were two men. Both have shown increased knowledge and skills in digital marketing through Tokopedia and TikTok Shop. However, due to its unique and limited products, conventional sales have a better impact than through TikTok Shop and Tokopedia until the evaluation period. These MSME actors prefer to use Tokopedia and TikTok Shop to display products in their account storefronts rather than having to live stream on TikTok Shop so that many people visit their accounts. The weakness of speaking in public through digital devices to potential buyers is the weakness of these MSMEs.
Redesain Kemasan Suvenir Ondel-Ondel Betawi Wijayanti, Sri Hapsari; Harrison, Alfonso; Gunawan, Reinandus Aditya; Tobing, Michelle Angela Allegra; Natalie, Jessica
Abdimas Mandalika Vol 4, No 3 (2025): Mei
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v4i3.30251

Abstract

Abstract: Sanggar Seni Citra Argawana is one of the Ondel-Ondel Souvenir craftsmen in the Setu Babakan-Jagakarsa area, South Jakarta since 1995, which is the target of this community service activity. The problem faced by the target of the service is their difficulty in designing attractive packaging for the Ondel-Ondel Souvenir products that they offer to their consumers. The packaging problem is a problem that is often experienced by small and medium entrepreneurs in almost all cities in Indonesia. The appearance of the packaging needs to have an appeal to be touched, and then purchased. Unattractive packaging will result in consumers not being moved to touch, let alone buy. Therefore, this community service aims to help Sanggar Seni Citra Argawana UMKM in redesigning the packaging of Ondel-Ondel Souvenir products that have been used so far to become packaging that has more visual appeal but remains functional, which can help increase consumer purchasing interest. The method used in this service is a practical workshop in creating new packaging designs for craftsmen at Sanggar Seni Citra Argawana UMKM. The results obtained were that the craftsmen at the UMKM Sanggar Seni Citra Argawana succeeded in creating a new packaging design for their Ondel-Ondel souvenir products which had more visual appeal and were functional for their consumers.Abstrak: Sanggar Seni Citra Argawana adalah salah satu UMKM perajin Suvenir Ondel-Ondel di wilayah Setu Babakan-Jagakarsa, Jakarta Selatan sejak tahun 1995, yang menjadi target aktivitas pengabdian masyarakat ini. Permasalahan yang dihadapi oleh target pengabdian adalah kesulitan mereka mendesain kemasan yang menarik untuk produk Suvenir Ondel-Ondel yang mereka tawarkan kepada para konsumennya. Masalah kemasan merupakan masalah yang banyak dialami oleh pengusaha kecil dan menengah di hampir semua kota di Indonesia. Tampilan kemasan perlu memiliki daya tarik untuk disentuh, lalu kemudian dibeli. Kemasan yang kurang menarik akan berakibat konsumen tidak tergerak untuk menyentuh apalagi membeli. Oleh karena itu, pengabdian masyarakat ini bertujuan untuk membantu UMKM Sanggar Seni Citra Argawana dalam mendesain ulang (Redesain) kemasan produk Suvenir Ondel-Ondel yang selama ini telah digunakan agar menjadi kemasan yang lebih memiliki daya tarik visual namun tetap fungsional, yang dapat membantu meningkatkan minat beli dari konsumen. Metode yang digunakan dalam pengabdian ini adalah workshop praktis dalam membuat desain kemasan yang baru bagi para perajin di UMKM Sanggar Seni Citra Argawana. Hasil yang diperoleh adalah para perajin di UMKM Sanggar Seni Citra Argawana berhasil membuat desain kemasan baru untuk produk Suvenir Ondel-Ondelnya yang lebih memiliki daya tarik visual serta fungsional bagi para konsumennya.
PEMANFAATAN MEDIA SOSIAL UNTUK KOMUNIKASI PEMASARAN VIRGIN COCONUT OIL (VCO) MASYARAKAT LOMBOK-NUSA TENGGARA BARAT Andriano, Stefanus; Harrison, Alfonso; Jessica, Theodora; Francessa, Cecilia
Jurnal Bakti Masyarakat Indonesia Vol. 6 No. 3 (2023): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v6i3.27076

Abstract

The Covid-19 pandemic has been going on since 2020 and for two years has dealt a serious blow to the tourism industry in Indonesia. One step taken to increase the number of tourist visits is to set a long-term target which is expected to be achieved by 2024. Certain cultures have been developed to become the main pillars of replacing natural tourism, examples of which are woven cloth craft products produced by the Sasak tribe in Rembitan Village, Central Lombok, as well as Virgin Coconut Oil (VCO) which not only has various benefits, but is also produced directly. by residents of Selamat Village, North Lombok. The main focus in this community service project is to overcome obstacles where community groups in the area have limited knowledge and skills in marketing the products they produce. Based on this context, Titian Foundation partners invited the Community Service Team from the Communication Studies Program at the Indonesian Catholic University Atma Jaya Jakarta to collaborate in holding training on the use of social media and improving skills in using these platforms for marketing communications purposes. Taking place in two locations, two groups of craftsmen in two different villages finally learned about the importance of creating and utilizing social media as a marketing medium for craft products. After the training is complete, the community can regularly implement marketing communication activities to potential consumers through the use of social media under the supervision of the Titian Foundation   ABSTRAK Pandemi Covid-19 berlangsung sejak 2020 dan selama dua tahun memberikan pukulan telak bagi dunia industri pariwisata di Indonesia. Satu langkah yang diambil untuk meningkatkan jumlah kunjungan wisatawan adalah menetapkan target jangka panjang yang diharapkan tercapai pada tahun 2024. Beberapa budaya tertentu dikembangkan menjadi pilar utama pengganti pariwisata alam, contoh di antaranya adalah produk kerajinan kain tenun yang dihasilkan oleh suku Sasak di Desa Rembitan-Lombok Tengah, serta Virgin Coconut Oil (VCO) yang tak hanya memiliki beragam manfaat, namun juga diproduksi secara langsung oleh warga Desa Pemenang-Lombok Utara. Fokus utama dalam proyek pengabdian masyarakat ini adalah mengatasi hambatan di mana kelompok masyarakat di daerah tersebut memiliki keterbatasan pengetahuan dan keterampilan dalam memasarkan produk-produk yang mereka hasilkan. Berdasarkan konteks tersebut, mitra Titian Foundation mengajak Tim Pengabdian Masyarakat dari Program Studi Ilmu Komunikasi Universitas Katolik Indonesia Atma Jaya Jakarta untuk bekerjasama dalam menyelenggarakan pelatihan penggunaan media sosial serta meningkatkan keterampilan menggunakan platform tersebut untuk keperluan komunikasi pemasaran. Bertempat di dua lokasi, dua kelompok pengrajin di dua desa berbeda akhirnya belajar mengenai pentingnya membuat dan memanfaatkan media sosial sebagai salah satu media pemasaran produk kerajinan. Setelah pelatihan selesai masyarakat bisa secara reguler menerapkan sebuah aktivitas komunikasi pemasaran kepada para calon konsumennya melalui pemanfaatan media sosial dibawah pengawasan Titian Foundation.
Pengembangan Identitas Merek dan Kemasan Produk untuk Meningkatkan Daya Saing Tepung Ikan Sri Hapsari Wijayanti; Angie Bintang Adikarta; Valenita Lisafina Takakobi; Alfonso Harrison
Proceedings Conference Sinesia Vol. 2 No. 1 (2026): National Conference Sinesia III | Tut Wuri Handayani
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/ncrcs-sinesia.v2i1.216

Abstract

Desa Pantai Bahagia, Kecamatan Muara Gembong, Kabupaten Bekasi, memiliki potensi perikanan yang besar. Salah satu olahannya adalah tepung ikan untuk pakan ternak dan pupuk organik. Meskipun memiliki kualitas produk yang baik dan ketersediaan bahan baku yang melimpah, UMKM tepung ikan di Kampung Muaramati, Desa Pantai Bahagia, masih terkendala aspek branding, identitas produk, dan pemasaran digital, seperti tidak adanya logo, merek, serta desain kemasan yang layak jual. KKN Tematik 2025 program ekonomi ini bertujuan meningkatkan nilai tambah dan daya saing pelaku UMKM tepung ikan melalui pengembangan identitas merek dan kemasan produk tepung ikan. Metode kegiatan menggunakan pendekatan Asset-Based Community Development (ABCD) dengan memanfaatkan aset lokal, yaitu keterampilan warga, bahan baku ikan, serta dukungan kelembagaan desa. Kegiatan dilaksanakan selama lima minggu setiap akhir pekan pada November hingga Desember 2025, dengan tahapan dari observasi dan needs assessment, pelaksanaan, hingga monitoring dan evaluasi. Hasil kegiatan menunjukkan bahwa pelaku UMKM tepung ikan telah memiliki logo resmi, desain kemasan yang lebih profesional, dan stiker kemasan yang siap digunakan untuk distribusi dan pemasaran. Program ini berkontribusi dalam meningkatkan citra produk, kepercayaan konsumen, serta kesiapan pelaku usaha memasuki pasar digital.