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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pengabdian Masyarakat Bumi Raflesia IIJSE
Hasanudin Hassan
Universitas Medika Suherman
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Pengabdian Kepada Masyarakat Pelatihan Manajemen Distribusi Produk Home Industri Ranginang Pada Usaha Mandiri Warga Cikeas Udik Kabupaten Bogor: Pelatihan Manajemen Distribusi Produk Home Industri Ranginang Pada Usaha Mandiri Warga Cikeas Udik Kabupaten Bogor Hasanudin Hassan; Rizky Muyasar
Jurnal Pengabdian Masyarakat Bumi Raflesia Vol. 6 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v6i1.4667

Abstract

Tujuan diadakannya pelatihan manajemen distribusi dan promosi produk home industry ranginang pada usaha bersama warga Cikeas Udik ini diharapkan bisa memberi wawasan baru dalam pemasaran produk ranginang melalui kegiatan promosi dan distribusi yang tepat. Pemahaman yang baik terhadap manajemen distribusi, selain membuat home industry tersebut dapat meningkatkan volume penjualan, juga bisa mengembangkan usahanya sehingga bisa menyerap tenaga kerja dan mengurangi jumlah pengangguran yang ada di Cikeas Udik. Permasalahan yang dihadapi mitra adalah belum memahami manajemen distribusi dan minimnya pengetahuan promosi, sehingga pemasaran produknya terbatas. Metode yang diterapkan adalah metode presentasi, diskusi tanya jawab dan evaluasi dengan pre-test dan post-tes. Kegiatan PkM ini dilaksanakan pada tanggal 26 dan 27 Desember 2022, dikuti oleh 17 peserta.   Pelatihan mengenai manajemen saluran distribusi dimana barang yang dipasarkan dapat tersebarluas dan menjangkau semua tempat calon konsumen. Sosial media diterapan dalam kegiatan promosi, menyuguhkan tester secara gratis, memberi insentif rekomendasi dan memelihara hubungan baik dengan setiap pelanggan. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah adanya peningkatan pegetahuan peserta dan memicu motivasi untuk selalu berpikir inovatif dan kreatif, sehingga dapat meningkatkan penjualan yang signifikan dipicu oleh distribusi dan promosi yang tepat dibanding dengan sebelum pelatihan. Kata Kunci: Distribusi, Promosi dan Home industri
Pengaruh Citra Merek, Harga dan Digital Marketing terhadap Minat Beli Ulang Konsumen UMKM Ritel Minuman HAUS Hasanudin Hasanudin
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4531

Abstract

The aim of this research is to determine the influence of brand image, price and digital marketing on repurchase interest among consumers of Haus beverage retail MSMEs in Bogor Regency. Retail MSME competition is tight in selling contemporary drinks, so business people need innovation and foresight in their sales strategies. This research uses a quantitative descriptive method with on-site survey and online survey methods, which aims to see the relationship between the independent variables and the dependent variable. The sample acquisition technique in this research is nonprobability sampling with a purposive sampling technique, namely a technique for determining samples based on special considerations. The number of respondents who participated in this survey was 100 people with the criteria of having purchased HAUS beverage products more than 3 times, being at least 17 years old, following the Instagram account @hausindonesia and residing in Bogor Regency. The test tools used include data quality testing, classical assumption testing, influence testing, and hypothesis testing using SPSS 26 software. The test results show that the brand image and price variables partially have a positive and significant influence on the repurchase intention of beverage retail MSME consumers. THIRST in Bogor Regency. Meanwhile, the digital marketing variable partially does not have a significant effect on the repurchase intention of HAUS beverage retail MSME consumers in Bogor Regency.
Sustainable MSME Empowerment Strategy in the Green Economy Era: An Analysis of the Influence of Excellent Service and Promotion on Consumer Purchasing Decisions Rizky Muyasar; Hasanudin Hasanudin; Zalfa Siva Savira Ridwan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9060

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in maintaining Indonesia’s economic stability through their ability to create employment opportunities, enhance community welfare, and strengthen national economic independence. The contribution of MSMEs to the Gross Domestic Product (GDP) and employment absorption demonstrates that this sector serves as a fundamental pillar of Indonesia’s economic system. However, in the era of the green economy, MSMEs are required to adapt to sustainability principles to remain competitive. Two key aspects that support this sustainability are the implementation of excellent service and effective promotional strategies, as both significantly influence consumer purchasing decisions and maintain business competitiveness. This study adopts a quantitative approach with an associative method. Data were collected through questionnaires distributed to retail MSME actors and consumers in Karang Asem Barat Subdistrict, Citeureup District, Bogor Regency. The data were analyzed using linear regression with SPSS version 26 to examine the effect of excellent service and promotion on purchasing decisions. The results show that Excellent Service (X1) has a positive and significant effect on purchasing decisions, indicating that fast, friendly, and accurate service increases consumer comfort and loyalty. Promotion (X2) also has a significant effect, as promotional strategies tailored to consumer needs encourage purchasing behavior. The simultaneous test (F-test) reveals that both variables jointly have a significant influence on purchasing decisions. The Adjusted R² value of 0.599 indicates that excellent service and promotion explain 59.9% of the variation in purchasing decisions, while the remaining 40.1% is influenced by other factors outside the model, such as price, product quality, and brand image. The findings of this study emphasize that strengthening excellent service and implementing innovative promotional strategies are key factors in enhancing competitiveness and ensuring the sustainability of MSMEs in the green economy era.
Co-Authors Rizky Muyasar Zalfa Siva Savira Ridwan