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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Manajemen Kewirausahaan Jurnal Pengabdian kepada Masyarakat Nusantara Prima Abdika: Jurnal Pengabdian Masyarakat
Hasanudin Hassan
Universitas Medika Suherman
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengabdian Kepada Masyarakat Pelatihan Manajemen Distribusi Produk Home Industri Ranginang Pada Usaha Mandiri Warga Cikeas Udik Kabupaten Bogor: Pelatihan Manajemen Distribusi Produk Home Industri Ranginang Pada Usaha Mandiri Warga Cikeas Udik Kabupaten Bogor Hasanudin Hassan; Rizky Muyasar
Jurnal Pengabdian Masyarakat Bumi Raflesia Vol. 6 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v6i1.4667

Abstract

Tujuan diadakannya pelatihan manajemen distribusi dan promosi produk home industry ranginang pada usaha bersama warga Cikeas Udik ini diharapkan bisa memberi wawasan baru dalam pemasaran produk ranginang melalui kegiatan promosi dan distribusi yang tepat. Pemahaman yang baik terhadap manajemen distribusi, selain membuat home industry tersebut dapat meningkatkan volume penjualan, juga bisa mengembangkan usahanya sehingga bisa menyerap tenaga kerja dan mengurangi jumlah pengangguran yang ada di Cikeas Udik. Permasalahan yang dihadapi mitra adalah belum memahami manajemen distribusi dan minimnya pengetahuan promosi, sehingga pemasaran produknya terbatas. Metode yang diterapkan adalah metode presentasi, diskusi tanya jawab dan evaluasi dengan pre-test dan post-tes. Kegiatan PkM ini dilaksanakan pada tanggal 26 dan 27 Desember 2022, dikuti oleh 17 peserta.   Pelatihan mengenai manajemen saluran distribusi dimana barang yang dipasarkan dapat tersebarluas dan menjangkau semua tempat calon konsumen. Sosial media diterapan dalam kegiatan promosi, menyuguhkan tester secara gratis, memberi insentif rekomendasi dan memelihara hubungan baik dengan setiap pelanggan. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah adanya peningkatan pegetahuan peserta dan memicu motivasi untuk selalu berpikir inovatif dan kreatif, sehingga dapat meningkatkan penjualan yang signifikan dipicu oleh distribusi dan promosi yang tepat dibanding dengan sebelum pelatihan. Kata Kunci: Distribusi, Promosi dan Home industri
ANALISIS DOMINASI PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN BELANJA DI APLIKASI SHOPEE PADA MAHASISWA UMS Hasanudin Hassan; Syamsudin Baharsyah
Jurnal Manajemen Kewirausahaan Vol 20, No 1 (2023): JMK EDISI JUNI 2023
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v20i1.964

Abstract

Dilakukannya penelitian ini untuk mengukur apakah terdapat dominasi promosi dan distribusi terhadap keputusan belanja di aplikasi Shopee pada mahasiswa Universitas Medika Suherman. Penelitian memanfaatkan metode deskriptif kuantitatif. Teknik menentukan sampel menggunakan non probability sampling. Angket disebarkan menggunakan google form berupa kuesioner kepada 96 responden mahasiswa Universitas Medika Suherman yang aktif. Dalam uji analisis regresi linier berganda memakai software SPSS for windows versi 26.0. Hasil penelitian menyatakan bahwa keputusan belanja di aplikasi shopee dipengaruhi positif dan signifikan oleh variable dependen promosi penjualan dan distribusi.  Begitu pula saat diuji secara simultan hasil penelitian menunjukkan secara bersama-sama variable promosi dan distribusi memiliki dominasi kuat dan positif sebesar 60 persen terhadap keputusan belanja di aplikasi shopee. Kata kunci: distribusi, keputusan belanja, promosi penjualan ABSTRACT This research was conducted to measure whether there is a dominance of promotion and distribution on shopping decisions on the Shopee application for Suherman Medika University students. This research utilizes a quantitative descriptive method. The technique of determining the sample uses non-probability sampling. The questionnaire was distributed using a Google form in the form of a questionnaire to 96 active Suherman Medika University student respondents. In the multiple linear regression analysis test using SPSS software for windows version 26.0. The results of the study stated that shopping decisions using the shopee application were positively and significantly influenced by the dependent variable sales promotion and distribution. Likewise, when tested simultaneously, the results of the study show that together the promotion and distribution variables have a strong and positive dominance of 60 percent on shopping decisions on the Shopee application. Keywords: distribution, purchase decision, sales promotion
Pemberdayaan Home Industri melalui Strategi Desain Merek dan Pemasaran Online Hasanudin Hasanudin; Rizky Muyasar
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2023): Volume 3 Nomor 3 Tahun 2023
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v3i3.3173

Abstract

Micro, Small and Medium Enterprises (MSMEs) are start-up businesses managed by individuals or groups of people using certain capital whose existence plays a very important role in the current Indonesian economy. In this service activity, the MSMEs that are used as partners are the owners of the Traditional Herbal Medicine MSME business, Kunyit Asem and other MSME business actors in Cikeas Village, Bogor Regency. There were 20 participants who took part in the training. The aim of this service is so that MSME business actors in the Bogor Regency area can increase knowledge, creativity and innovation related to online marketing and the use of brands on products, so that the MSME products offered will be better known to the general public, reaching consumers in remote areas and wider marketing areas. Which will ultimately increase sales turnover, so that the MSME business being run will develop and absorb more workers. The method used in this PkM activity is in the form of material presentation lectures, question and answer discussions, and evaluations (pre-test and post-test) carried out by lecturers who understand the field of marketing management, especially related to the use of brands and online marketing. The results of this research are that MSME business actors and people in the Bogor Regency area who want to start a business and already have a business are able to manage and run a good business by implementing marketing management strategies through the use of brands and online marketing so that MSME business actors can develop their business which in the end will absorb more workers and assist the government in reducing poverty. It is expected that activities like this can be continued with similar activities in the next period. Apart from MSME business actors and the general public, they can continue to increase their knowledge and skills by participating in other activities such as webinars, seminars, training and coaching related to digital online marketing strategies to stimulate motivation, creativity and innovation, which will also increase the abilities of the players. MSME business in Cikeas Udik, Bogor Regency to develop their business.
Pelatihan Manajemen Pemasaran untuk Peningkatan Kualitas Pelayanan dan Promosi pada Usaha Mikro Kecil dan Menengah Syamsudin Baharsyah; Nurhasan Nurhasan; Hasanudin Hasanudin
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2023): Volume 3 Nomor 3 Tahun 2023
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v3i3.3180

Abstract

The aim of holding marketing management training through improving the quality of service and promotion for Micro, Small and Medium Enterprises (MSMEs) in Bojongnangka Village is expected to provide new insights to stimulate motivation and creativity in marketing MSME products in Bojongnangkan Village through improving service quality and appropriate promotions. A good understanding of marketing management, apart from enabling MSME business actors to increase sales volume, can also expand their business so that they can absorb more workers and reduce the unemployment rate in Bojongnangka. Some of the problems faced by partners are that they do not understand marketing management and still have little understanding of promotions, resulting in limited products being marketed. The method applied is starting with a pre-test, then material presentation, question and answer discussion and evaluation with a post-test. This PkM activity was attended by 20 participants from MSMEs in Bojongnangka. Training material regarding Marketing management through improving service quality and targeted promotions with the aim of ensuring that the goods being marketed can be widely distributed and reach more consumers. Promotions in various media, providing free testers, giving coupons, cash back and attractive price packages. The result of this community service activity is that participants' insight increases and stimulates motivation to always think innovatively and creatively, so that sales turnover can be significantly increased, driven by appropriate promotions and improved service quality that encourages customer loyalty compared to before attending the training. It is hoped that activities like this will not stop here, but can be continued in the next period with various similar activities, in order to increase knowledge and expertise by attending other activities such as seminars, webinars, training and coaching regarding marketing management to stimulate creativity and motivation. and innovation, also increase the capabilities of MSME business actors so that they can increase income and expand their business networks.
Pelatihan Branding dan Digital Marketing Produk Olahan Sampah Plastik UD. Aisyah Jaya Rizky Muyasar; Hasanudin Hasanudin
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Brand dapat menyangkut satu atau gabungan dari beberapa faktor yaitu nama, istilah, tanda, simbol, atau desain untuk mengidentifikasi suatu produk atau pelayanan yang diberikan oleh penjual yang membedakannya dengan pesaingnya. Dengan semakin banyaknya penjualan secara onine sangat memberikan dampak yang signifikan bagi beberapa UKM. Ini merupakan salah satu peluang yang bisa diambil UKM jika ingin meraup omset lebih besar melalui pemasaran digital. Tetapi ditengah menjamurnya penjualan online, ternyata banyak UKM yang belum begitu mengerti tentang digital marketing itu sendiri. Pengabdi merasa perlu adanya pemahaman atau sentuhan tentang branding dan digital marketing pada program pengabdian ini. Atas dasar hal tersebut, pada program pengabdian kepada masyarakat ini, fokus tertuju pada penerapan strategi branding dan digital marketing yang dilakukan di UD. Aisyah Jaya yang memang belum menerapkan kedua hal penting tersebut. Tujuannya adalah bagaimana usaha yang sudah baik dalam pengolahan limbah plastik menjadi barang baru yang bermanfaat ini menjadi lebih bernilai jika diterapkan strategi branding dan digital marketing. Hasil kegiatan pengabdian ini akhirnya dapat memperluas pengetahuan dan pemahaman terkait strategi branding dan penerapan digital marketing, serta meningkatkan pengetahuan dan kemampuan dalam hal improvisasi UD. Aisyah Jaya dalam mengelola unit bisnisnya menjadi lebih baik lagi sesuai dengan tujuan kegiatan pengabdian ini dilakukan.
Pengaruh Citra Merek, Harga dan Digital Marketing terhadap Minat Beli Ulang Konsumen UMKM Ritel Minuman HAUS Hasanudin Hasanudin
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4531

Abstract

The aim of this research is to determine the influence of brand image, price and digital marketing on repurchase interest among consumers of Haus beverage retail MSMEs in Bogor Regency. Retail MSME competition is tight in selling contemporary drinks, so business people need innovation and foresight in their sales strategies. This research uses a quantitative descriptive method with on-site survey and online survey methods, which aims to see the relationship between the independent variables and the dependent variable. The sample acquisition technique in this research is nonprobability sampling with a purposive sampling technique, namely a technique for determining samples based on special considerations. The number of respondents who participated in this survey was 100 people with the criteria of having purchased HAUS beverage products more than 3 times, being at least 17 years old, following the Instagram account @hausindonesia and residing in Bogor Regency. The test tools used include data quality testing, classical assumption testing, influence testing, and hypothesis testing using SPSS 26 software. The test results show that the brand image and price variables partially have a positive and significant influence on the repurchase intention of beverage retail MSME consumers. THIRST in Bogor Regency. Meanwhile, the digital marketing variable partially does not have a significant effect on the repurchase intention of HAUS beverage retail MSME consumers in Bogor Regency.
Co-Authors Nurhasan Nurhasan Rizky Muyasar Syamsudin Baharsyah Syamsudin Baharsyah