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The Influence of Sales And Operational Costs on Net Income in Cirebon Printing Companies Rihfenti Ernayani; Rusydi Fauzan; Muhammad Yusuf; Jemi Pabisangan Tahirs
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 2 (2022)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.118 KB) | DOI: 10.24256/kharaj.v4i2.3586

Abstract

he purpose of this study was to determine the effect of Sales, Operational Costs on net income. The population of this research is graphic printing in Cirebon. The sampling technique used is saturated sampling. The data collection method is descriptive. Data were analyzed using multiple linear-regressions. The results of the research on simultaneous tests are (1) Sales, operational costs have an effect on net income, (2) the partial test on sales variables has a significant effect on net income, (3) Operational costs have an effect on net income.
Social Media Application For Coffee Shop Development In Bandung City M Rafid; I Nyoman Tri Sutaguna; Arief Yanto Rukmana; Rusydi Fauzan; Muhammad Yusuf
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 2 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v5i2.3874

Abstract

MSMEs are self-sustaining, productive economic operations carried out by people or company organizations that are not subsidiaries in order to reap profits. MSMEs Coffee Shops in Bandung had to fight to innovate items in order to survive the pandemic. The purpose of this research is to investigate the impact of social media, innovation, and training on the development of coffee shop micro, small, and medium enterprises in Bandung. The research question is: Is there any influence of social media, innovation, and training variables on business development, both partially and simultaneously. The goal and benefits of this are to understand the partial and simultaneous impacts of the independent factors on the independent variables. The sample size for this study was 96 people.
Social Media Marketing Against Decisions Purchase at Kopi Kenangan Batam Tirta Mulyadi; Victor Prasetya, Hartoyo; Arief Yanto Rukmana; Rusydi Fauzan
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.878

Abstract

The purpose of this research is to see the influence of Social Media marketing on the dependent variable, namely consumer purchasing decisions at Kopi Kenangan in Batam. The explanatory research technique is the technique used in this research, and uses hypothesis testing to clarify the cause and effect relationship between research variables. By taking a quantitative approach, collecting data and information using a questionnaire which will be distributed to customers of Kedai Kopi Kenangan Batam. This research used the population of Kopi Kenangan consumers in Batam with an age range of 21-26 years as research objects, which used 88 respondents as samples using a purposive sampling technique. After conducting research on 88 respondents, the results showed that the variables Social Media, feel, think, act and relate as dependent variables simultaneously influenced consumer purchasing decisions as the dependent variable