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All Journal Coopetition : Jurnal Ilmiah Manajemen Journal of Bussines Management Basic SINTESA
Helles Amanda
Universitas Sebelas April
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Impact Motivasi Investasi, Literasi Keuangan, dan Perilaku Keuangan Terhadap Keputusan Investasi Risa Ratna Gumilang; Helles Amanda; Yayat Ginanjar
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.3033

Abstract

This study aims to examine the effect of investment motivation, financial literacy and financial behavior on investment decisions. This type of research is quantitative research using descriptive methods. The data processed is primary data obtained from the results of distributing questionnaires with simple random sampling technique to students of the management study program at Sebelas April University. The research sample is 246 respondents. Data analysis was performed using the PLS (Partial Least Square) program. The results of this study indicate that there is a positive and significant influence of investment motivation, financial literacy and financial behavior on investment decisions. Financial literacy needs to be improved so that students are more motivated to make investments and have good finances for the future.
Transformational Leadership Style Analysis at PT. Tomo Food Industry Sumedang Ade Mumuh Muchlis Taufik; Helles Amanda; Shinta Rizqiya
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Leadership is the art of leading, because each person's approach to leading people can differ depending on the characteristics of the leader, the characteristics of the task and the characteristics of the person they lead. This study aims to find out how the implementation of transformational leadership styles, constraints and solutions in applying transformational leadership styles to the PT. Tomo Food Industri Sumedang. This research method uses qualitative research methods. The sampling technique uses purposive sampling technique with employees as research informants. Data collection is done by means of observation, interviews, and documentation. The research data were analyzed using the miles and Huberman model analysis method. With the stages of data collection, data reduction, data presentation and data conclusion. The results showed that transformational leadership carried out at PT. Tomo Food Industri is good. These results are shown by the behavior of leaders who have a strategy in leading a clear company, have a concern to solve problems by deliberation, stimulate company members to always work together by positioning themselves as partners and always maintain team cohesiveness with a polite and humble attitude, so as to create major changes both in subordinates and organizations in achieving goals. Based on the analysis of the data obtained from various informants, it can be concluded that the Transformational leadership style at PT. Tomo Food Industry has done very well by implementing a clear strategy by positioning itself as a partner. By giving some suggestions for the future to pay more attention to their employees by enforcing rewards and punishments
Analysis of Segmenting, Targeting And Positioning At The Cikujang Tapioca Factory Cibugel Sumedang Helles Amanda; Kokom Komalasari
Journal of Bussines Management Basic Vol 4 No 2 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This type of research uses qualitative research with a descriptive approach. Data collection techniques are observation, interviews and documentation as well as data analysis carried out using data reduction, data presentation and drawing conclusions. The results of this study indicate that in terms of market segmentation, the main supply of production is sent to Tasikmalaya and market segmentation covers all segments. Likewise, the target market that maintains product quality can be said to be good compared to other similar products, although the price is slightly higher, but it is comparable to the existing quality. Judging from the Positioning strategy carried out, it is known from the attributes and benefits that product reliability can last long enough. While the benefits offered are that tapioca flour can be processed into a variety of daily food ingredients. Efforts to overcome problems, including expanding marketing reach to other areas to increase product sales turnover, improving product quality in order to maintain customer trust and satisfaction, establishing cooperation with banks for additional capital.
The Effect of Compensation on Employee Performance at KSU Tandangsari, Tanjungsari District, Sumedang Regency Eka Sri Rahayu; Helles Amanda; Khisty Hanila Dewi
SINTESA Vol. 13 No. 1 (2022): Sintesa
Publisher : SINTESA

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Abstract

KSU Tandangsari is a cooperative engaged in dairy farming in the Tanjungsari District. The cooperative is experiencing problems with decreasing the level of employee performance. Therefore, this study aims to determine how much influence compensation has on employee performance at KSU Tandangsari. This research method uses descriptive analysis with a quantitative research approach. Sampling was done by simple random sampling. The research data were analyzed using simple regression analysis, correlation coefficient analysis, coefficient of determination analysis and t test using SPSS software to analyze the research data. The results of the study explain that compensation has a low relationship with employee performance as indicated by the correlation coefficient of 0.314. The results of the regression analysis show that compensation has a positive and significant effect on employee performance. This is evidenced by the simple regression equation model Y= 55,823 + 0.415 X, the significance value is 0.008 which is smaller than 0.05 and the tcount (2.739) is greater than ttable (1.671). Then based on the analysis of the coefficient of determination, compensation has an effect of 11.0% on employee performance, while the remaining 89.0% is influenced by other factors not examined.
Co-Authors Ade Mumuh Muchlis Taufik Eka Sri Rahayu Khisty Hanila Dewi Kokom Komalasari Ratna Gumilang, Risa Shinta Rizqiya Yayat Ginanjar