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All Journal Coopetition : Jurnal Ilmiah Manajemen Journal of Bussines Management Basic SINTESA
Yayat Ginanjar
Universitas Sebelas April
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Journal of Bussines Management Basic

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Marketing Mix Analysis at Sapphire City Park Sumedang Siti Zenab Nuraeni; Yayat Ginanjar; Zulkipli M Ridwan
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

In its development, Sapphire City Park needs business, especially in terms of marketing related to products and promotions. The data analysis used in this research is descriptive analysis, and uses data collection techniques through observation, interviews and documentation. The product mix width includes 3 kinds of products offered. The length of Sacipa's product mix has more than 50 menu choices which are divided into 3 types, namely western, kasundaan and archipelago. The depth of Sacipa's product mix has resulted in developments including catering and decoration. The consistency of Sacipa's product mix is very concerned about product quality and service so that consumers feel satisfied. Advertising (advertising) used is through social media Instagram, Tiktok and using market places such as Go Food and Grab food. The company's personal selling uses interactive communication such as holding quizzes that aim to increase customer attractiveness and maintain good relationships with customers to create repeat purchases. Sales promotion (sales promotion) issues a new product every 3 months which can be considered as a limited edition product. Public relations (publicity) that Sacipa does is maintaining good relations with local residents, the authorities and all relevant shareholders. For direct marketing (direct sales) the company uses sales calls usually only for official business because they often use meeting room facilities. A good product mix and promotion can increase sales of Sapphire City Park.
Distribution Channel Analysis At PT. Sinar Sosro KP Sumedang Yayat Ginanjar; Ayu Nurjanah
Journal of Bussines Management Basic Vol 4 No 2 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

PT. Sinar Sosro KP Sumedang is a company engaged in the beverageindustry. However, the distribution varies from year to year and has decreased and increased. The focus of this research is on the channel distribution process carried out at PT. Sinar Sosro KP Sumedang. This studyaims to determine the implementation of the channel, obstacles and efforts to overcome obstacles at PT. Sinar Sosro KP Sumedang. This study uses a descriptive qualitative approach. The sampling technique used purposive sampling technique as many as 3 people, namely Supervisor, Salesman andAssistant Salesman. Data collection techniques include observation,interviews, documentation, and triangulation (combined). The data analysis technique used is the Miles and Huberman model, namely, data reduction, data display, conclusion drawing. The results of this study indicate that the implementation of the distribution channel consists of several stages, namely,product considerations, unit value, perishability of goods, and technicalproperties of the product, and there are obstacles, namely the number of products where the company must be able to take into account the number of products needed by the market required. , because when a company releases a product with the number of opportunities that the market provides,it is afraid that many unsold products will pile up and approach expiration. Forthe PT. Sinar Sosro KP Sumedang further improves distribution channels by expanding market share so that the implementation of marketing or product sales can be high and more.
Co-Authors Aa Kartiwa Ayu Nurjanah Cut Wahidanti Zahrahast Helles Amanda Ratna Gumilang, Risa Siti Zenab Nuraeni Zulkipli M Ridwan