Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Novarisya Putri Ramadhani
Universitas Islam Malang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Produk, Harga, Tempat, Promosi Terhadap Keputusan Pembelian Hijab Pada Konsumen Varisya Collection Novarisya Putri Ramadhani; Afi Rachmat Slamet; Sulton Sholehuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The goal of this research is to determine how elements such as product, price, location, and promotion affect consumers' decisions to buy. Using a quantitative approach, the research was conducted. The Consumers of the Products are the population in this study Varisya Collection Tumpang. Although this study's sample was calculated using the Slovin formula so there are 112 samples. Using a questionnaire, we collected primary data. The data analysis technique used includes the instrument test for validity and reliability, the traditional assumption test for Hypothesis testing for partial test, stealth test, and coefficient of determination, as well as normality, multicollinearity, and heteroscedasticity. According to the research's partial findings, product has a major impact on buying decisions, price has a negative impact on buying decisions but still has a considerable impact, location has no significant impact on buying decisions, and promotion has a significant impact on buying decisions. Keyword : Product, Price, Place, Promotion on Purchasing Decisions
Co-Authors Afi Rachmat Slamet Sulton Sholehuddin, Sulton