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All Journal MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan)
Asep Permadi Gumelar
Universitas Garut
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Kelayakan Usahatani Kopi Arabika di Desa Sudalarang Aditya Nugroho; Asep Permadi Gumelar; Fitri Awaliyah
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 3 No. 2 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the general description of the cost structure, income, and analyze the feasibility of arabica coffee farming. The research method used was descriptive quantitative method with 30 farmers as respondents. The research results show the average total cost is Rp. 15,668,212/Ha/year, the average investment cost is Rp. 24,727,038/Ha/year, the average income for farmers is Rp. 32,065,088/Ha/year. Arabica coffee farming in Sudalarang Village is feasible and feasible to develop, because the NPV is positive which is Rp. 26, 661,511, the IRR is higer than the applicable discount rate which is 22.9%, the B/C ratio is higer than one which is 1.6, and the payback period is 5 years and 1 months.
Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian pada Urban Cafe (Coffee&Eatery) di Kecamatan Garut Kota Nufika Shilhan Zein; Asep Permadi Gumelar; Fitri Awaliyah; Muhamad Nu’man Adinasa
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 4 No. 1 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/agritekh.v4i1.776

Abstract

Urban Cafe is a coffee cafe located in Garut Kota District, from January 2021 to February 2022 the number of visitors has increased and decreased. This study aims to determine the influence of social, psychological, and personal factors on purchasing decisions, and to determine the most influential factors on purchasing decisions at Urban Cafe. The research method used is descriptive quantitative research. The processed data is the result of distributing questionnaires to 76 Urban Cafe visitors as respondents. The data analysis technique used in this study is multiple linear regression. To explain the description of research related to the hypothesis using analysis: Validity Test, Reliability Test, Classical Assumption Test, Normality Test, Heteroscedasticity Test, Autocorrelation Test, Multicollinearity Test, Hypothesis Test, T Test, F Test, Determination (R2). Based on the results of data analysis for the significance test T test shows that social variables (X1), personal (X2) partially have a positive and significant effect on the decision to purchase food and drinks at Urban Cafe, and for psychological variables (X3) have an effect but not significant, and F test results personal factor is the variable that dominantly influences purchasing decisions with a value of 20.356.
ANALISIS EFISIENSI USAHA INDUSTRI RUMAH TANGGA PENGOLAHAN KERUPUK DOROKDOK KULIT SAPI DI SUKAREGANG GARUT (Studi Di PD Sinar Rahayu dan PD Nusa Sari) Nadinda Aulia Sabrina; Wahid Erawan; Asep Permadi Gumelar; Muhammad Nu'man Adinasa
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 6, No 2 (2023): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v6i2.2664

Abstract

Dorokdok merupakan makanan khas Garut yang saat ini sudah dipasarkan di Garut dan luar kota Garut dengan berbagai varian rasa. Penelitian ini dilaksanakan pada bulan Januari – Februari 2023, bertujuan untuk mengetahui besaran biaya produksi, penerimaan, pendapatan dan efisiensi kerupuk dorokdok kulit sapi. Penelitian dilakukan menggunakan metode survei,  sampel secara sengaja sebanyak 2 responden yang merupakan pemiliki PD Sinar Rahayu dan PD Nusa Sari di Sukaregang dengan kriteria responden telah menjalankan usahanya lebih dari 15 tahun. Hasil penelitian menunjukkan bahwa PD Sinar Rahayu yang memproduksi tiga varian rasa dorokdok memerlukan biaya total sebesar Rp 84.842.606/bulan , diperoleh penerimaan sebesar Rp120.500.000/bulan, pendapatan sebesar Rp35.675.394/bulan, dan R/C = 1,42. PD Nusa Sari memproduksi satu varian rasa dorokdok memelukan biaya total sebesar Rp 78.665.577 /bulan , diperoleh penerimaan sebesar Rp120.500.000/bulan, pendapatan sebesar Rp41.834.423/bulan, dan R/C = 1,53. 
Co-Authors Adinasa, Muhamad Nu'man Aditya Nugroho Fitri Awaliyah Nadinda Aulia Sabrina Nufika Shilhan Zein Wahid Erawan