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Analisis Kelayakan Usahatani Kopi Arabika di Desa Sudalarang Aditya Nugroho; Asep Permadi Gumelar; Fitri Awaliyah
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 3 No. 2 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the general description of the cost structure, income, and analyze the feasibility of arabica coffee farming. The research method used was descriptive quantitative method with 30 farmers as respondents. The research results show the average total cost is Rp. 15,668,212/Ha/year, the average investment cost is Rp. 24,727,038/Ha/year, the average income for farmers is Rp. 32,065,088/Ha/year. Arabica coffee farming in Sudalarang Village is feasible and feasible to develop, because the NPV is positive which is Rp. 26, 661,511, the IRR is higer than the applicable discount rate which is 22.9%, the B/C ratio is higer than one which is 1.6, and the payback period is 5 years and 1 months.
Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian pada Urban Cafe (Coffee&Eatery) di Kecamatan Garut Kota Nufika Shilhan Zein; Asep Permadi Gumelar; Fitri Awaliyah; Muhamad Nu’man Adinasa
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 4 No. 1 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/agritekh.v4i1.776

Abstract

Urban Cafe is a coffee cafe located in Garut Kota District, from January 2021 to February 2022 the number of visitors has increased and decreased. This study aims to determine the influence of social, psychological, and personal factors on purchasing decisions, and to determine the most influential factors on purchasing decisions at Urban Cafe. The research method used is descriptive quantitative research. The processed data is the result of distributing questionnaires to 76 Urban Cafe visitors as respondents. The data analysis technique used in this study is multiple linear regression. To explain the description of research related to the hypothesis using analysis: Validity Test, Reliability Test, Classical Assumption Test, Normality Test, Heteroscedasticity Test, Autocorrelation Test, Multicollinearity Test, Hypothesis Test, T Test, F Test, Determination (R2). Based on the results of data analysis for the significance test T test shows that social variables (X1), personal (X2) partially have a positive and significant effect on the decision to purchase food and drinks at Urban Cafe, and for psychological variables (X3) have an effect but not significant, and F test results personal factor is the variable that dominantly influences purchasing decisions with a value of 20.356.
ANALISIS EFISIENSI USAHA INDUSTRI RUMAH TANGGA PENGOLAHAN KERUPUK DOROKDOK KULIT SAPI DI SUKAREGANG GARUT (Studi Di PD Sinar Rahayu dan PD Nusa Sari) Nadinda Aulia Sabrina; Wahid Erawan; Asep Permadi Gumelar; Muhammad Nu'man Adinasa
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 6, No 2 (2023): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v6i2.2664

Abstract

Dorokdok merupakan makanan khas Garut yang saat ini sudah dipasarkan di Garut dan luar kota Garut dengan berbagai varian rasa. Penelitian ini dilaksanakan pada bulan Januari – Februari 2023, bertujuan untuk mengetahui besaran biaya produksi, penerimaan, pendapatan dan efisiensi kerupuk dorokdok kulit sapi. Penelitian dilakukan menggunakan metode survei,  sampel secara sengaja sebanyak 2 responden yang merupakan pemiliki PD Sinar Rahayu dan PD Nusa Sari di Sukaregang dengan kriteria responden telah menjalankan usahanya lebih dari 15 tahun. Hasil penelitian menunjukkan bahwa PD Sinar Rahayu yang memproduksi tiga varian rasa dorokdok memerlukan biaya total sebesar Rp 84.842.606/bulan , diperoleh penerimaan sebesar Rp120.500.000/bulan, pendapatan sebesar Rp35.675.394/bulan, dan R/C = 1,42. PD Nusa Sari memproduksi satu varian rasa dorokdok memelukan biaya total sebesar Rp 78.665.577 /bulan , diperoleh penerimaan sebesar Rp120.500.000/bulan, pendapatan sebesar Rp41.834.423/bulan, dan R/C = 1,53. 
Efficiency of the Palm Sugar Marketing Channel (A Case Study In Margamulya Village Garut) Asep Permadi Gumelar; Wahid Erawan; Agus Hoerul Yusup
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i1.1652

Abstract

The plantation subsector is one of the agricultural industries that contributes significantly to the national economy. Since practically every component of sugar palm plants may provide income, they have a vast economic potential. Palm sugar marketing in Margamulya Village has a central problem: the large number of marketing channels, which results in low incomes for palm sugar craftsmen. This research aims to determine marketing channels and the marketing efficiency of palm sugar in Margamulya Village, Cisompet District. This research uses a survey method and method with data collection techniques of observation, interviews, questionnaires, and documentation. Data analysis uses quantitative description by analyzing marketing channels, marketing margins, farmer's share, and marketing efficiency. The research results show five marketing channel patterns in Margamulya Village. The lowest marketing margins are in channels I and II, with a total margin of Rp. 3000. Channel I involves one marketing institution, collectors, while channel II involves retailers. The highest farmer's share is in marketing channel II, with a percentage of 83%. The most efficient marketing channel is channel II, which has an efficiency value of 1.7%. Marketing efficiency analysis shows that the five marketing channels in this research are considered efficient. This research also reveals that all marketing channels have a farmer's share value, which is at the efficient criteria with a farmer's share value of >50%, causing lower costs and more efficiency in the marketing channel.