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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Tira Fitriawardhani
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Environmental Science Library & Information Science Social Sciences

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Strategi Komunikasi Organisasi Dalam Meningkatkan Kinerja Karyawan Cangkruk Vape Shop Sidoarjo Noor Jannah; Tira Fitriawardhani; Julyanto Ekantoro
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 1 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i1.1156

Abstract

This study examines the organizational communication strategies used by Cangkruk Vape Shop to improve employee performance, which are deemed ineffective in enhancing employee motivation, as evidenced by frequent tardiness and suboptimal work performance. This research employs a descriptive qualitative method. Data was collected through interviews with the shop owner, manager, store supervisor, and three operational staff of Cangkruk Vape Shop Sidoarjo. The main focus of the research is to identify and analyze the forms of communication strategies, both vertical and horizontal, used to improve employee performance. Data collection techniques include observation, interviews, and documentation. The research findings indicate that vertical and horizontal communication is used to create a positive work environment. This communication enhances employee work ethic and evaluates their performance through nine indicators. Improvements in employee performance are seen in increased creativity, initiative, and discipline.
Sosialisasi Humas Kanwil BPN Jatim Dalam Program PTSL Untuk Meningkatkan Kesadaran Masyarakat Thania Maharani Putri Dewi; Rini Ganefwati; Tira Fitriawardhani
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 2 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i02.1219

Abstract

The low level of registration and certification of land plots is one of the problems that must be addressed by Public Relations of the BPN East Java Regional Office in the PTSL program. In various regions there is a need for land and the need to improve the level of national welfare, economic and social justice. Many people don't know that this program exists. Therefore, outreach activities that provide services to people who may not have access to these services must be socialized with a variety of different strategies to increase awareness of the surrounding community. The important role of public relations is to always carry out outreach and be responsible for influencing the perception of public awareness regarding land certificate registration. The method used is descriptive qualitative, namely a data collection method using in-depth interviews. Based on the results of this research, it can be concluded that the public relations outreach used by the East Java BPN Regional Office in the PTSL program is by using social media, websites, mass media and assisted by the local Regional Office (Kanwil) to socialize in the PTSL program which is used to increase public awareness. The obstacle experienced by the BPN East Java Regional Office public relations is that there are still many people who do not understand the importance of having a land certificate, the PPh and BPHTB tax budget that must be paid. The low effectiveness of socialization means that public relations requires human resources (HR) to maximize the socialization going according to plan
Strategi Customer Relationship Management (CRM) PT Global Surya Medika Dalam Mempertahankan Loyalitas Pelanggan Regita Cahya Ramadhanti; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3471

Abstract

This study aims to examine the CRM (Customer Relationship Management) strategies applied by the Customer Retention Unit of PT Global Surya Medika Surabaya to achieve customer loyalty. The research is based on the concepts of Financial Benefit, Social Benefit, and Structural Tie as proposed by Kotler and Keller. This study uses a case study approach with qualitative methods through interviews, observations, and literature review. The results of this study show how PT Global Surya Medika implements CRM to retain customers. Financial Benefit, Social Benefit, and Structural Tie are forms of CRM implementation at PT Global Surya Medika in maintaining customer relationships by combining the communication capabilities of Public Relations and Marketing with technology. It starts with identifying customers through Repeat Purchase, Rejecting Competitors, and Word of Mouth. The types of customer loyalty obtained by PT Global Surya Medika are weak loyalty and premium loyalty. Premium loyalty is a very high level of customer loyalty, where customers are not only loyal but become enthusiastic fans who are hard to tempt by competitors and are even willing to pay more. Weak loyalty is a superficial level of loyalty, where customers keep purchasing not out of brand love but due to convenience, lower price, or availability. The company then differentiates customers based on existing customer data, interacts through various intermediary platforms and direct communication, and continuously modifies health equipment service offerings and updates medical devices within a certain time frame according to health procedures to match customer needs.
Co-Authors Julyanto Ekantoro Noor Jannah Regita Cahya Ramadhanti Rini Ganefwati Thania Maharani Putri Dewi