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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Julyanto Ekantoro
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Environmental Science Library & Information Science Social Sciences

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Strategi Komunikasi Organisasi Dalam Meningkatkan Kinerja Karyawan Cangkruk Vape Shop Sidoarjo Noor Jannah; Tira Fitriawardhani; Julyanto Ekantoro
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 1 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i1.1156

Abstract

This study examines the organizational communication strategies used by Cangkruk Vape Shop to improve employee performance, which are deemed ineffective in enhancing employee motivation, as evidenced by frequent tardiness and suboptimal work performance. This research employs a descriptive qualitative method. Data was collected through interviews with the shop owner, manager, store supervisor, and three operational staff of Cangkruk Vape Shop Sidoarjo. The main focus of the research is to identify and analyze the forms of communication strategies, both vertical and horizontal, used to improve employee performance. Data collection techniques include observation, interviews, and documentation. The research findings indicate that vertical and horizontal communication is used to create a positive work environment. This communication enhances employee work ethic and evaluates their performance through nine indicators. Improvements in employee performance are seen in increased creativity, initiative, and discipline.
Penerapan Customer Relations Melalui Akun @Smvapeindonesiagroup Pada Sm Vape Store Indonesia Dalam Mempertahankan Loyalitas Pelanggan Aliffian Dewantara Wibowo; Rini Ganefwati; Julyanto Ekantoro
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 2 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i02.1217

Abstract

Vapor technology emerged and invaded the conventional smoking lifestyle, especially among young people. The high level of competition in the retail vape sales business triggers business actors to make various innovations in order to maintain their business. This study examines the application of customer relations strategies through the @smvapeindonesiagroup account at SM Vape Store Indonesia to maintain customer loyalty. The purpose of this study is to determine the costumer relations strategy through the @smvapeindonesiagroup account at SM Vape Store Indonesia to maintain customer loyalty. This research uses descriptive qualitative methods, data collection techniques using observation, interviews, and documentation methods. The primary data source in this research is Ady Yudha Kurniawan as Person In-charge (PIC) of SM Vape Store Indonesia. The results of this study indicate that the customer relations strategy through the @smvapeindonesiagroup account at SM Vape Store Indonesia to maintain customer loyalty has been carried out optimally, by utilizing the IDIC method, the method is identify, differentiate, interact, and customize which makes SM Vape Store Indonesia have many loyal customers.
Strategi Customer Relationship Management (CRM) PT Global Surya Medika Dalam Mempertahankan Loyalitas Pelanggan Regita Cahya Ramadhanti; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3471

Abstract

This study aims to examine the CRM (Customer Relationship Management) strategies applied by the Customer Retention Unit of PT Global Surya Medika Surabaya to achieve customer loyalty. The research is based on the concepts of Financial Benefit, Social Benefit, and Structural Tie as proposed by Kotler and Keller. This study uses a case study approach with qualitative methods through interviews, observations, and literature review. The results of this study show how PT Global Surya Medika implements CRM to retain customers. Financial Benefit, Social Benefit, and Structural Tie are forms of CRM implementation at PT Global Surya Medika in maintaining customer relationships by combining the communication capabilities of Public Relations and Marketing with technology. It starts with identifying customers through Repeat Purchase, Rejecting Competitors, and Word of Mouth. The types of customer loyalty obtained by PT Global Surya Medika are weak loyalty and premium loyalty. Premium loyalty is a very high level of customer loyalty, where customers are not only loyal but become enthusiastic fans who are hard to tempt by competitors and are even willing to pay more. Weak loyalty is a superficial level of loyalty, where customers keep purchasing not out of brand love but due to convenience, lower price, or availability. The company then differentiates customers based on existing customer data, interacts through various intermediary platforms and direct communication, and continuously modifies health equipment service offerings and updates medical devices within a certain time frame according to health procedures to match customer needs.
STRATEGI KOMUNIKASI BMKG DALAM DIFUSI INOVASI MITIGASI BENCANA ALAM MENGGUNAKAN MEME DAN VTUBER MELALUI INSTAGRAM @STAGEOF.GOWA Fadil Chambali Mukti Wibowo; Julyanto Ekantoro
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1638

Abstract

Disaster mitigation is a crucial aspect of building community preparedness in facing increasingly complex disaster risks. The diffusion of disaster mitigation innovations is necessary as a structured and consistent communication process to disseminate public understanding of potential hazards and promote the adoption of innovative and effective preventive measures. This innovation diffusion not only functions as an information delivery tool but also fosters awareness and encourages active public participation in adopting appropriate technologies, strategies, and behaviors in the digital age.This study aims to analyze the communication strategy of the Meteorology, Climatology, and Geophysics Agency (BMKG) through the Instagram account @stageof.gowa, using a creative approach with meme content and VTuber characters as educational media. This research uses a qualitative method with data collection techniques including in-depth interviews, observation, and documentation. It adopts Everett M. Rogers' Diffusion of Innovation theory, focusing on three main aspects: the elements of innovation, the stages of the innovation-decision process, and the characteristics of innovation.The results show that this creative strategy effectively captures public attention and enhances disaster awareness, especially among younger audiences. It also creates adaptive communication patterns and expands outreach, aligning with the digital behavior of today’s society.
Co-Authors Aliffian Dewantara Wibowo Fadil Chambali Mukti Wibowo Noor Jannah Regita Cahya Ramadhanti Rini Ganefwati Tira Fitriawardhani