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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Julyanto Ekantoro
Unknown Affiliation
Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Penerapan Customer Relations Melalui Akun @Smvapeindonesiagroup Pada Sm Vape Store Indonesia Dalam Mempertahankan Loyalitas Pelanggan Aliffian Dewantara Wibowo; Rini Ganefwati; Julyanto Ekantoro
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 2 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i02.1217

Abstract

Vapor technology emerged and invaded the conventional smoking lifestyle, especially among young people. The high level of competition in the retail vape sales business triggers business actors to make various innovations in order to maintain their business. This study examines the application of customer relations strategies through the @smvapeindonesiagroup account at SM Vape Store Indonesia to maintain customer loyalty. The purpose of this study is to determine the costumer relations strategy through the @smvapeindonesiagroup account at SM Vape Store Indonesia to maintain customer loyalty. This research uses descriptive qualitative methods, data collection techniques using observation, interviews, and documentation methods. The primary data source in this research is Ady Yudha Kurniawan as Person In-charge (PIC) of SM Vape Store Indonesia. The results of this study indicate that the customer relations strategy through the @smvapeindonesiagroup account at SM Vape Store Indonesia to maintain customer loyalty has been carried out optimally, by utilizing the IDIC method, the method is identify, differentiate, interact, and customize which makes SM Vape Store Indonesia have many loyal customers.
STRATEGI KOMUNIKASI BMKG DALAM DIFUSI INOVASI MITIGASI BENCANA ALAM MENGGUNAKAN MEME DAN VTUBER MELALUI INSTAGRAM @STAGEOF.GOWA Fadil Chambali Mukti Wibowo; Julyanto Ekantoro
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1638

Abstract

Disaster mitigation is a crucial aspect of building community preparedness in facing increasingly complex disaster risks. The diffusion of disaster mitigation innovations is necessary as a structured and consistent communication process to disseminate public understanding of potential hazards and promote the adoption of innovative and effective preventive measures. This innovation diffusion not only functions as an information delivery tool but also fosters awareness and encourages active public participation in adopting appropriate technologies, strategies, and behaviors in the digital age.This study aims to analyze the communication strategy of the Meteorology, Climatology, and Geophysics Agency (BMKG) through the Instagram account @stageof.gowa, using a creative approach with meme content and VTuber characters as educational media. This research uses a qualitative method with data collection techniques including in-depth interviews, observation, and documentation. It adopts Everett M. Rogers' Diffusion of Innovation theory, focusing on three main aspects: the elements of innovation, the stages of the innovation-decision process, and the characteristics of innovation.The results show that this creative strategy effectively captures public attention and enhances disaster awareness, especially among younger audiences. It also creates adaptive communication patterns and expands outreach, aligning with the digital behavior of today’s society.
PENGABDIAN MASYARAKAT MELALUI PENANAMAN POHON BUAH UNTUK KETAHANAN PANGAN DAN PELESTARIAN LINGKUNGAN Nurul Iman; Julyanto Ekantoro; Muhammad Hafidhul Anwar
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.6149

Abstract

Kegiatan pengabdian masyarakat melalui program Kuliah Kerja Nyata (KKN) Kelompok 009 di Desa Sumur Welut RW 03 berfokus pada penanaman 25 pohon buah sebagai upaya peningkatan ketahanan pangan dan pelestarian lingkungan. Program ini dilaksanakan dengan pendekatan participatory action research (PAR) yang menekankan partisipasi aktif masyarakat dalam setiap tahap kegiatan. Pelaksanaan penanaman pohon buah seperti mangga, jambu, belimbing, kelengkeng, alpukat, dan srikaya dilakukan pada lahan-lahan kosong yang berpotensi dikembangkan, sehingga memberikan manfaat ekologis berupa peningkatan kualitas udara, penyerapan karbon, penurunan suhu, dan perbaikan kesuburan tanah. Selain itu, keberadaan pohon buah menciptakan peluang pemanfaatan hasil panen sebagai sumber pangan sehat dan potensi pengembangan ekonomi warga melalui UMKM berbasis hasil kebun. Program ini juga memperkuat nilai sosial berupa gotong royong, solidaritas, dan rasa memiliki terhadap lingkungan. Hasil kegiatan menunjukkan bahwa penanaman pohon buah tidak hanya menciptakan ruang hijau baru, tetapi juga menjadi model pemberdayaan masyarakat berbasis lingkungan yang berkelanjutan dan dapat direplikasi di wilayah lain dengan karakteristik serupa.
Konvergensi Media Tribun Jatim : Strategi Transformasi Konten Dan Ekspansi Audiens Arya Pratama; Julyanto Ekantoro; Tira Fitriawardhani
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11702

Abstract

The era of digital disruption has triggered a drastic shift in public media consumption behavior, characterized by a significant decline in print media circulation nationwide. To respond to this phenomenon, conventional media companies are compelled to undertake strategic adaptation measures to maintain their relevance. This study aims to explore and analyze the implementation of media convergence at Tribun Jatim, focusing deeply on three primary dimensions: organizational restructuring of the editorial department, transformation of news content formats, and the mechanization of multiplatform distribution patterns. A qualitative descriptive approach was applied in this study through participatory observation, in-depth interviews with the online editorial management and social media teams of Tribun Jatim, and literature review analysis. The research findings reveal that Tribun Jatim has integrated the convergence process comprehensively. At the organizational management level, newsroom restructuring has taken place, giving rise to specific new roles such as Social Media Specialist, Creative Content, and Multimedia Journalism, alongside the implementation of a real-time and dynamic coordination system. In terms of content operations, conventional text-and-photo-based news is transformed into various multimedia (audio-visual) formats adaptive to the unique characteristics of each digital platform, including Instagram, YouTube, Facebook, Twitter/X, and the web portal. The strategy for expanding audience segmentation is optimized through the utilization of actual analytical data (reach, engagement rate, shares) to map demographic preferences and target the long tail audience, specifically Gen Z and Millennials. Theoretically, this process reflects the models of convergence culture and mediamorphosis, which effectively preserve the existence and value of local journalism while expanding reader reach in the digital age
Co-Authors Aliffian Dewantara Wibowo Arya Pratama Fadil Chambali Mukti Wibowo Muhammad Hafidhul Anwar Nurul Iman Rini Ganefwati Tira Fitriawardhani