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All Journal Sodality: Jurnal Sosiologi Pedesaan Community Engagement and Emergence Journal (CEEJ) Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Faizal Ahmad, Faizal
Departemen Fisika, Fakultas Sains dan Matematika, Universitas Diponegoro, Semarang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Pemberdayaan Pengembangan Inovasi Produk bagi UMKM Aneka Kue Almira Hermanto, Florentina Elena; Lisha, Lisha; Anwar, Cayla Latisha; Ahmad, Faizal
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 2 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.2.197-205

Abstract

This paper explores about the empowerment process of innovation development for the rural micro-business partner, Aneka Kue Almira that located in Cilaja Village, Kuningan Regency. The purpose of this empowerment activity is to enhance the partner's understanding of the importance of product innovation and the stages they must go through. In addition, this activity is expected to strengthen the business partner's skills through collaborative practices carried out together with the community service team. The empowerment activities adopt a participatory approach, involving business owners, to develop sustainable innovation strategies that enhance competitiveness and market reach. The results of this empowerment showed the creation of understanding and skills in making products based on research or market desires. Moreover, a new innovative product was created, cake pops, aimed at the school children market segment. This innovation development model for small businesses can serve as a reference for similar businesses in other rural areas.
Rethinking Tarkam Football Competition as A Complexity of Social Entrepreneurship Practice in Rural Indonesia Kusmulyono, Muhammad Setiawan; Ahmad, Faizal; Permana, Yogie; Jayawardhana, Irman
Sodality: Jurnal Sosiologi Pedesaan Vol. 13 No. 1 (2025): Sosiologi: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/13202562393

Abstract

Football is the supreme sport in Indonesia. This popularity arises from football being a sport accessible to the crowds, easy to get involved in, and requiring minimal money to play. Football is more engaging when contested in a competitive league system. In Indonesia, there are both professional leagues run by football federations and grassroots championships known as Tarkam (antar-kampung / inter-village) tournaments conducted in rural regions. The Tarkam competition encompasses numerous traditions and includes up to 17 actors in the Tarkam football stakeholder mapping. This study employs an exploratory methodology, gathering data via content analysis and interviews with Tarkam football participants to elucidate the dynamics of football inside Tarkam. This study investigates the possibilities of social entrepreneurship in the execution of Tarkam tournaments. This study aims to unveil an alternative perspective of the Tarkam phenomenon, highlighting that it transcends just the sporting and economic dimensions. The study’s findings indicate that the execution of Tarkam tournaments aligns with the principles of social entrepreneurship, albeit in a more intricate manner; yet, certain social issues remain unaddressed within the existing tarkam framework.
Pengembangan Prototipe Aplikasi Agen Sebagai Solusi Digital Keagenan Asuransi: Studi Action Research Pada PT Asuransi Umum XYZ Ahmad, Faizal; Sardjito, Muh. Deddy Hanif
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10535

Abstract

Transformasi digital merupakan kebutuhan strategis bagi industri asuransi untuk meningkatkan efisiensi operasional dan kualitas layanan, khususnya pada saluran distribusi berbasis agen. Namun, banyak perusahaan asuransi di Indonesia masih menghadapi keterbatasan akses informasi real-time, proses kerja manual, serta keterlambatan pengambilan keputusan operasional. Penelitian ini bertujuan untuk mengembangkan prototipe aplikasi agen berbasis mobile sebagai solusi digital keagenan asuransi serta menganalisis tingkat penerimaan awal pengguna terhadap aplikasi tersebut. Penelitian ini menggunakan pendekatan Action Research dengan dua siklus penelitian yang meliputi tahap perencanaan, tindakan, pengembangan, dan refleksi. Siklus pertama difokuskan pada identifikasi permasalahan operasional dan perancangan prototipe aplikasi, sedangkan siklus kedua dilakukan melalui User Acceptance Test (UAT) terbatas pada beberapa kantor cabang PT XYZ. Data dikumpulkan melalui observasi, dokumentasi, dan kuesioner UAT, kemudian dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa prototipe aplikasi agen mampu meningkatkan kecepatan dan akurasi akses informasi produksi premi serta daftar polis renewal. Selain itu, hasil UAT mengindikasikan tingkat penerimaan pengguna yang positif, terutama pada aspek kemudahan penggunaan dan kesesuaian fitur dengan kebutuhan kerja agen. Penelitian ini menegaskan bahwa pendekatan Action Research efektif dalam mendukung pengembangan solusi digital yang adaptif dan berbasis kebutuhan operasional organisasi jasa.
Co-Authors Anwar, Cayla Latisha Hermanto, Florentina Elena Irman Jayawardhana Lisha, Lisha Muhammad Setiawan Kusmulyono Permana, Yogie Sardjito, Muh. Deddy Hanif