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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Pengabdian kepada Masyarakat Desa (JPMD)
Cholifatun Nisak, Cholifatun
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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Peningkatan Kapasitas Pelaku Usaha melalui Pendampingan Penerapan Strategi Pemasaran Digital Berbasis Participatory Action Research (PAR) Yanah, Nur; Mabruroh, Roichatul; Nisak, Cholifatun
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 3 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i3.2804

Abstract

Marketing is a crucial aspect of business development, especially in the digital era where promotional strategies require continuous adaptation. The bottled water business managed by Pondok Pesantren Riyadus Samawi Ludoyo Kanigoro Blitar faces challenges due to limited understanding and application of digital marketing, resulting in low product recognition and suboptimal competitiveness. This community service activity focuses on strengthening the capacity of business managers in implementing relevant digital marketing strategies. Its objectives are to provide conceptual insights into digital marketing, assist in formulating promotional strategies, and encourage the application of digital marketing techniques in the operational management of the pesantren’s bottled water business. The method employed is the Participatory Action Research (PAR) approach, consisting of three stages: identifying and analyzing needs through observation, interviews, and discussions involving the service team, business managers, students, and the pesantren leadership; conducting a training session in the form of a workshop titled “Implementation of Digital Marketing Systems to Increase Bottled Water Sales” as a medium for knowledge and practice transfer; and carrying out participatory monitoring and evaluation to assess the implementation of materials and changes in marketing strategies after the activity. The results indicate an improvement in participants’ understanding of digital marketing concepts, the emergence of promotional initiatives using digital platforms, and initial changes in the marketing practices of the pesantren’s bottled water business. This approach provides a strategic foundation for developing more effective and sustainable marketing efforts.
DAMPAK INFRASTRUKTUR TAMBANG PENYEBERANGAN BUNTARAN PADA ALIH FUNGSI LAHAN Nuraini, Gita Dwi; Sari, Nabila Aprilia Fresisca; Nisak, Cholifatun; Syafira, Lucky Naiha; Diniati, Bintis Ti'anatud
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 1 (2026): 2026 Januari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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Abstract

Penelitian ini bertujuan untuk menganalisis dampak infrastruktur penyeberangan Buntaran terhadap mobilitas masyarakat dan perubahan penggunaan lahan di Desa Purwokerto, Kabupaten Blitar. Penyeberangan yang mempersingkat jarak tempuh menjadi menarik untuk dikaji karena memunculkan dinamika ruang dan aktivitas ekonomi baru di wilayah pedesaan. Kebaruan penelitian ini terletak pada fokusnya yang menelaah hubungan antara peningkatan aksesibilitas lokal dan alih fungsi lahan pada skala mikro, yang masih jarang dibahas dalam studi sebelumnya. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui studi literatur dan wawancara untuk memperoleh gambaran komprehensif mengenai faktor pendorong perubahan ruang. Hasil penelitian menunjukkan bahwa keberadaan penyeberangan meningkatkan mobilitas harian masyarakat, terutama pedagang, pekerja, dan pelajar yang membutuhkan akses cepat antarwilayah. Di sisi lain, aktivitas ekonomi baru muncul di sekitar lokasi penyeberangan, seperti warung dan jasa pelayanan, seiring meningkatnya arus penumpang. Perubahan tersebut juga memicu alih fungsi lahan dari kebun rakyat menjadi fasilitas pendukung operasional penyeberangan.
Co-Authors Diniati, Bintis Ti'anatud Mabruroh, Roichatul Nuraini, Gita Dwi Sari, Nabila Aprilia Fresisca Syafira, Lucky Naiha Yanah, Nur