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Strategi Humas Soul Puncak Lawang Meningkatkan Dalam Pengunjung Wisata Alam Puncak Lawang Di Masa Pandemi Covid-19 Fauziah Lagusti; Ria Edlina
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.552

Abstract

Strategy is an integrated part of a plan (plan), while the plan is the product of a plan (planning), which in the end planning is one of the basic functions of the management process. Strategy is often used in determining a goal to be achieved. Likewise with marketing and advertising activities. The planning strategy in the field of public relations includes the following activities: 1) making decisions regarding program goals and objectives, 2) identifying the determining audience, 3) establishing policies or rules to determine the strategy to be chosen, deciding which strategy to use. The strategy is useful as a plan in dealing with a condition, in this case the research conducted is to see how the Puncak Lawang Public Relations strategy increases visitors after being hit by the Covid19 pandemic.This study uses qualitative methods to describe PR strategies in increasing visitor returns, while the data collection techniques used by researchers are observation and in-depth interviews. Interviews were conducted with the owner of the Puncak Lawang Soul, the Tourism Office, and the Public Relations of the Puncak Lawang Soul itself. The results of the study indicate that there are various strategies and approaches taken by the Public Relations of Soul Puncak Lawang, including: The persuasive educative approach and the cooperative approach, while the strategies used are: 1. Internal strategy: a. Following the CHSE Rules set by the Government (cleanliness, safety, environment sustainability). B. Complete Health Protocol Facilities (hand washing area, temperature check, hansanitaizer). C. Improving HR performance in the field of Public Relations (holding training, motivational seminars). 2. External strategy: a. Promotion through various media (online and offline media). 2. Cooperating (with various parties both for events and activities and other purposes) Public Relations Soul strives to improve the condition of the company both internally and externally, the role of Public Relations is very visible with the strategies that have been carried out and planned by PR Soul Peak Lawang itself.
Pola Komunikasi Keluarga Dalam Mempengaruhi Disiplin Belajar Selama Pembelajaran Daring: indonesia ria edlina
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 1 No. 2 (2021): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v1i2.197

Abstract

The importance of family communication patterns in children's education during online learning is currently a benchmark for disciplining children's learning. Parent-child communication in online learning greatly determines children's learning outcomes. The purpose of this study was to describe the pattern of family communication at public elementary schools that had a decreased discipline effect during the pandemic, namely SDN 02 Kampung Pondok. Where the researchers here chose the key informants are the parents of students who work as housewives. This type of research is qualitative research with a case study method, data collection techniques are carried out by means of observation, interviews, and documentation. Data analysis using the Miles and Huberman model, namely through the process of data reduction, data presentation, and conclusions. The results showed that the family communication patterns of students who work as housewives tend to show a combination of authoritarian, democratic, and permissive. However, among the three communication patterns, parents are more dominant in using Permissive communication patterns, namely parenting parents being too lenient, acceptance of people. high parents but low control, giving freedom to children to express their urges or desires. caused by parents who are too busy with work, busyness or other matters that end up forgetting to educate and care for children properly.
Peranan Pr Digital Kominfo Kabupaten Tanah Datar Dalam Publikasi Kegiatan Melalui Media Sosial: indonesia ria edlina
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 1 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v2i1.198

Abstract

Public Relations aims to create, maintain and develop good relationships, form understanding, bridge the relationship between agencies/institutions and the public, both internally and externally. PR as a communicator from agencies/institutions must be able to be trusted by the public because PR is the first person who will deal directly with the public. Then PR as a supporter in the management function has a strategic role because it can strengthen the reputation of the agency/institution in the public eye. In the development of communication technology there is a development in the PR profession, namely what is called digital PR. Digital PR is not much different from conventional PR, which is a strategic communication process that aims to build mutually beneficial relationships between an organization and its publics. But what makes the difference is the medium of communication. While conventional PR works on events and publications in conventional media, digital PR uses more online/website technology-based media. Relations with the media are one of the functions of digital PR. Current technological developments make it easy for everyone to convey and receive news, therefore PR with its media relations function must be able to predict everything that happens in the public. Therefore, digital PR is required to be able to work with technological developments, one of which is to become digital public relations for agencies/institutions. The public will certainly find it easier to know every activity carried out by their agencies/institutions with the help of information provided by PR through publications, both from press releases, news, events and using new media as a means of disseminating online information provided to the public.
Pola Komunikasi Interpersonal Dalam Pembinaan Wanita Tuna Susila (WTS) Sumatera Barat Pada Panti Sosial Karya Wanita Andam Dewi Solok Annisa Al Aqsath; Ria Edlina
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i2.758

Abstract

Pola Komunikasi bentuk atau pola hubungan antara dua orang atau lebih dalam proses pengiriman serta penerimaan pesan. Wanita Tuna Susila (WTS) merupakan salah satu penyakit masyarakat yang harus dihentikan penyebarannya tanpa mengabaikan usaha pencegahan dan perbaikannya. Mengatasi permasalahan Wanita Tuna Susila (WTS) Dinas Sosial Provinsi Sumatera Barat mendirikan suatu tempat rehabilitasi yakni Panti Sosial Karya Wanita Andam Dewi. Panti Sosial Karya Wanita Andam Dewi memiliki empat program rehabilitasi yakni bimbingan fisik, bimbingan keagamaan, bimbingan sosial (konseling) dan pelatihan keterampilan. Bimbingan sosial atau konseling dibimbing oleh konselor untuk membimbing dan mengarahkan klien dengan cara berkomunikasi secara interpersonal. Penelitian ini bertujuan untuk mengetahui Pola Komunikasi Interpersonal melalui Rehabilitasi Sosial dengan pelaksanaan rehabilitas sosial melalui komunikasi verbal dan nonverbal antara konselor dan WTS di Panti Sosial Karya Wanita Andam Dewi. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data yang dilakukan melalui wawancara dan observasi serta dokumentasi kepada pihak Panti Sosial Karya Wanita Andam Dewi. Teori yang digunakan pada penelitian ini yaitu teori Penetresi Sosial. Terdapat konsep dalam teori Penetresi Sosial yaitu Interaksi, Penyusunan Pesan, Penyampaian Pesan. Hasil pada penelitian ini menunjukkan bahwa ada dua bentuk komunikasi interpersonal antara konselor dan WTS yaitu komunikasi verbal dan komunikasi nonverbal. Komunikasi verbal yang digunakan ialah menggunakan bahasa yang Sopan, penggunaan kata-kata yang lemah lembut dan mudah dimengerti. Sedangkan komunikasi nonverbal yang digunakan ialah gerakan tubuh, ekspresi wajah, sentuhan atau haptics, paralinguistik, kedekatan jarak dan penampilan.