Garuda - Garba Rujukan Digital

Hasil Manajemen Peran Ganda Perempuan Studi Fenomenologi Pada Tokoh – Tokoh Perempuan Pengusaha Christina Ekawati
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 14 No 2 (2022): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Gici

Semakin meningkatnya jumlah perempuan Indonesia yang bekerja dimana sebagian diantaranya juga merupakan seorang istri dan seorang ibu atau yang biasa disebut berperan ganda menjadi latar belakang penelitian ini. Tujuan dari penelitian ini adalah untuk memperoleh pemahaman mendalam tentang pengelolaan peran ganda perempuan serta hal-hal yang terkait dengan fenomena tersebut hingga menghasilkan konsep-konsep dari sudut pandang ilmu manajemen terutama manajemen sumber daya manusia. Kebaruan penelitian ini antara lain adalah menggunakan subjek penelitian tiga orang tokoh perempuan Indonesia yang berprofesi sebagai pengusaha yang dikenal berhasil dalam karier maupun kehidupan berkeluarga. Teknik pengumpulan data penelitian menggunakan wawancara mendalam semi-terstruktur yang didukung oleh pemeriksaan dokumen dan observasi. Menggunakan pendekatan kualitatif dan metode Interpretative Phenomenological Analysis temuan-temuan yang muncul pada penelitian ini adalah hasil pengelolaan peran ganda tokoh pada penelitian ini selain adanya keberhasilan yang memberi manfaat bagi berbagai pihak, juga muncul adanya ketidakberhasilan maupun kebelumberhasilan bagi pribadi, keluarga, dan perusahaan. Beberapa rekomendasi dari hasil penelitian ini antara lain perlunya upaya mengambil kesempatan untuk menempuh pendidikan baik formal maupun non formal serta menjalani berbagai pengalaman kegiatan bagi para perempuan yang berperan ganda untuk membentuk kompetensi dan modal sosial. Juga diperlukan peran pemerintah dan instansi terkait maupun perusahaan untuk tetap memberi peluang luas bagi perempuan meningkatkan berbagai kompetensi, dan memberikan lingkungan kondusif bagi kewirausahaan perempuan.

Pengaruh Strategi Pemasaran dan Bauran Pemasaran Terhadap Keputusan Pelanggan Membeli Produk Alat Kesehatan di PT. Multy Synergy Persada dengan Citra Perusahaan sebagai Intervening R. Deni Fajar Fitriansyah; Hermawan Hermawan; Christina Ekawati
Syntax Idea 944-959
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i7.2560

This research aims to analyze the influence of Promotion (X1), Price (X2), Place (X3), Product (X4), Segmentation (X5), Targeting (X6), Positioning (X7) on the purchase decisions (Z) of Medical devices at PT. Multy Synergy Persada, with Company Image (Y) as an Intervening Variable. The background of this study reflects the importance of understanding how marketing factors such as promotion, price, distribution, product, market segmentation, targeting, and positioning can affect consumer purchase decisions in the Medical devices industry. PT. Multy Synergy Persada faces intense competition in the Medical devices market, making it crucial to comprehend the factors influencing customer purchase decisions and the role of the company image as an intervening variable in designing effective marketing strategies. The study's population comprises PT. Multy Synergy Persada's customers, with a target of 100 respondents, were selected through purposive sampling. The analysis method employed is path analysis using the SmartPLS application. The research results indicate that the validity and reliability tests meet the established standards. Furthermore, the hypothesis tests' outcomes demonstrate that all hypotheses related to the variables Promotion (X1), Price (X2), Place (X3), Product (X4), Segmentation (X5), Targeting (X6), Positioning (X7) regarding purchase decisions (Z) are accepted. The same applies to the variables Promotion (X1), Price (X2), Place (X3), Product (X4), Segmentation (X5), Targeting (X6), Positioning (X7) concerning Company Image (Y). These findings also suggest that the company image mediates the relationship between all independent variables and purchase decisions. In conclusion, this research indicates the pivotal role of marketing strategies and marketing mix for PT. Multy Synergy Persada in enhancing the company image and influencing customer purchase decisions related to Medical devices products.

Pengaruh Pelatihan dan Motivasi Terhadap Kinerja Karyawan dengan Kompetensi Sebagai Variabel Intervening Pada PT. Sisir Katarindo Kabupaten Bekasi Yani Suryani; Christina Ekawati
Syntax Idea 2318-2334
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i12.2746

Increasing employee performance is an implication of adequate employee capabilities so that they are able to support the implementation of their duties and responsibilities professionally. This research aims to determine the effect of training and motivation on employee performance through competency as an intervening variable at PT. Sisir Katarindo, Bekasi Regency. The research used a quantitative approach; data was obtained through questionnaires distributed to all PT employees. Sisir Katarindo, which has 50 employees. The number of samples in this study was 50, or the same as the population, and the sampling technique was total sampling. Data analysis uses path analysis. The variables used in this research are the independent (exogenous) variables Training (X1) and Motivation (X2), the dependent (endogenous) variable Employee Performance (Y), and the intervening variable Competence (Z).The research results with Î± = 0.05 show that there is a significant positive influence of training on employee performance (P-values 0.00, T-statistic 6.324). The magnitude of the influence of training on employee performance is in the high category (f-square 0.918). There is a significant positive influence of motivation on employee performance (P-value 0.029, T-statistic 2.189). The magnitude of the influence of motivation on performance is in the medium category (f-square, 0.184). Competency does not have a significant effect on employee performance (P-value 0.525, T-statistic 0.620). There is a significant positive effect of training on competence (P-values 0.001, T-statistics 3.322). The magnitude of the effect of training on competence is moderate (f-square 0.3). Motivation has no significant effect on competence (P-values 0.531 and T-statistic 0.627); training has no significant effect on employee performance through competence as an intervening variable (P-values 0.555 and T-statistic 0.59); and motivation has no significant effect on employee performance through competence as an intervening variable (P-values 0.786 and T-statistic 0.271).

Faktor-faktor yang Mempengaruhi Kepuasan Pelanggan Sari Sariatin; Christina Ekawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.772

This study aims to analyze the influence of product quality, price, and service quality on customer satisfaction at PT Kanefusa Indonesia. The population of this research consists of PT Kanefusa Indonesia's customers, with a sample size of 75 individuals. The data analysis method used is Multiple Linear Regression. The results of the study indicate that the simultaneous hypothesis test shows that the variables of product quality, price, and service quality significantly affect customer satisfaction. Additionally, the partial hypothesis test demonstrates that each variable, namely product, price, and service quality, significantly influences customer satisfaction. This research provides valuable insights for PT Kanefusa Indonesia in understanding the factors that affect customer satisfaction. By paying attention to and improving product quality, offering competitive prices, and providing excellent service quality, PT Kanefusa Indonesia can better meet customer expectations and strengthen long-term relationships with customers. The findings of this study can also serve as a basis for designing more effective marketing and management strategies to enhance customer loyalty and achieve a competitive advantage in their industry.

Pengaruh Promosi, Harga, dan Kualitas Produk terhadap Keputusan Mahasiswa Mendaftar di STIE Gici Business School Dede Siti Syamsiah; Christina Ekawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.773

This study aims to analyze the effect of promotion, price, and product quality on students' decisions in choosing STIE GICI. The research sample consisted of 80 students. The data analysis method used is multiple linear regression. The results showed that the results of the simultaneous hypothesis testing of all variables consisting of promotion, price and product quality had a significant influence on the student's decision to choose STIE GICI. In addition, partial hypothesis testing also shows that all variables, namely promotion, price, and product quality, have a significant effect on the decision to choose STIE GICI. The findings of this study can assist STIE GICI in planning a more effective marketing strategy to increase the number of new student applicants. By paying attention to the aspects of promotion, price, and product quality, STIE GICI can attract more prospective students and increase their decision to choose the institution.

Pengaruh Label Halal, Kualitas Layanan, dan Lokasi Pelanggan Muslim dengan Minat Beli sebagai Variabel Intervening di Industri Makanan UMKM Kota Ambon Provinsi Maluku Camelia, Milly; Ekawati, Christina
Sosio e-Kons Vol 16, No 3 (2024): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v16i3.25931

This thesis, titled "The Influence of Halal Label, Service Quality, and Location on Muslim Customer Loyalty with Purchase Intention as an Intervening Variable in the Food Industry of MSMEs in Ambon City, Maluku Province, Indonesia," is written by Milly Camelia and Christina Ekawati. This research is motivated by the increasing awareness among Muslims about the importance of halal labels. The researcher also observed the increasing growth of food MSMEs in Ambon City following the COVID-19 pandemic, which sparked an interest in investigating the influence of halal labels, service loyalty, and location on customer loyalty, with purchase intention as an intervening variable in food MSMEs in Ambon City. Based on the findings of this research, the researcher concluded that: The halal label variable does not significantly influence the intervening variable of purchase intention, The service quality variable significantly influences the intervening variable of purchase intention, The location variable significantly influences the intervening variable of purchase intention, The halal label variable does not significantly influence the customer loyalty variable, The service quality variable significantly influences the customer loyalty variable, The location variable does not significantly influences the customer loyalty variable, The purchase intention intervening variable significantly influences customer loyalty, and The mediation test results indicate that the purchase intention variable acts as a mediator in the relationship between halal labels, service quality, location, and customer loyalty, though its mediating effect is relatively weak.

PENGARUH KEPEMIMPINAN TRANFORMASIONAL DAN MOTIVASI TERHADAP KINERJA KARYAWAN DIMEDIASI VARIABEL KEPUASAN KERJA DI PT. XL AXIATA REGION SURABAYA Adhita Yahya, Ifyar; Ekawati, Christina
JABE (Journal of Applied Business and Economic) Vol 11, No 2 (2024): (JABE) Journal of Applied Business and Economic
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v11i2.26456

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan motivasi terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel mediasi pada karyawan PT. XL Axiata Region Surabaya. Kinerja karyawan merupakan aspek krusial dalam pencapaian tujuan perusahaan, dan dipengaruhi oleh berbagai faktor internal seperti gaya kepemimpinan dan motivasi kerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang merupakan karyawan tetap perusahaan, dan dianalisis menggunakan Partial Least Square (PLS) melalui software SmartPLS. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kepuasan kerja dan kinerja karyawan. Motivasi juga terbukti memberikan pengaruh positif terhadap kepuasan kerja dan secara tidak langsung meningkatkan kinerja karyawan. Selain itu, kepuasan kerja berperan sebagai mediasi parsial dalam hubungan antara kepemimpinan transformasional dan motivasi terhadap kinerja karyawan. Temuan ini menegaskan pentingnya peran pemimpin yang inspiratif serta pemenuhan motivasi kerja dalam menciptakan lingkungan kerja yang memuaskan dan produktif.

PENGARUH STRATEGI PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN JASA INTERNET SERVICE ASNET, KUALITAS PELAYANAN SEBAGAI VARIABEL MODERASI PADA PT. USAHA ADI SANGGORO Marlia Rizky, Kiki; Ekawati, Christina
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 17 No 1 (2025): Jurnal Gici Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v17i1.395

This study aims to analyze the influence of promotion strategies and price strategies on customer satisfaction of Internet Service Asnet services at PT. Adi Sanggoro's business, with service quality as a moderation variable. The background of this research is based on the importance of the role of promotion and competitive pricing in improving customer satisfaction in the midst of increasingly fierce competition in the internet service provider industry. The method used in this study is a quantitative approach with data collection techniques through questionnaires distributed to Asnet customers. Data analysis was carried out using the data analysis model used is Pathh Analisys Data to determine the role of service quality in strengthening or weakening the relationship between free variables and customer satisfaction. The results of the study show that promotion strategies and pricing strategies have a positive and significant effect on customer satisfaction. In addition, the quality of service has been shown to moderate the relationship between promotional strategies and pricing strategies to customer satisfaction significantly. This finding has implications for the management of PT. Adi Sanggoro's efforts to continue to improve the effectiveness of promotions, set competitive prices, and maintain and improve service quality are the main strategies in maintaining customer loyalty.

Perilaku Pengelolaan Keuangan Mahasiswa Dalam Perspektif Literasi Keuangan, Pola Hidup, Locus of Control, Dan Parental Income Rahayu, Rahayu; Ekawati, Christina; Sjaiful, Evilina
Serat Acitya Vol. 14 No. 2 (2025): Oktober:Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/j4qg7a22

Penelitian ini bertujuan untuk mengevaluasi dampak literasi keuangan, pola hidup, locus of control, dan parental income terhadap perilaku pengelolaan keuangan mahasiswa program sarjana Latar belakang penelitian ini adalah pentingnya keterampilan mahasiswa dalam mengelola keuangan secara bijaksana, terutama dalam menghadapi tantangan ekonomi di zaman modern. Literasi keuangan menjadi elemen utama dalam pemahaman mahasiswa mengenai pengelolaan keuangan, sedangkan pola hidup, locus of control, dan pendapatan orang tua juga berperan dalam membentuk perilaku finansial mereka. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan teknik survei kuesioner yang disebarkan kepada 172 mahasiswa semester 5 sebagai sampel penelitian secara acak dari populasi sejumlah 300 mahasiswa sebagai responden. Data yang diperoleh dianalisis menggunakan metode statistik inferensial untuk menguji hubungan antar variabel, baik secara parsial maupun simultan. Hasil dari penelitian ini menunjukkan bahwa literasi keuangan memberikan pengaruh positif dan signifikan terhadap perilaku pengelolaan keuangan mahasiswa, yang menunjukkan bahwa semakin tinggi literasi keuangan, semakin baik pula kemampuan mereka dalam mengelola keuangan. Pola hidup juga terbukti memiliki pengaruh signifikan, pola hidup yang bijak berkontribusi pada perilaku keuangan yang lebih baik. Selain itu, locus of control sebagai faktor internal mahasiswa menunjukkan pengaruh positif dan signifikan terhadap perilaku keuangan mereka. Begitu juga pengaruh pendapatan orang tua terhadap perilaku pengelolaan keuangan menunjukkan signifikansi secara parsial. Namun, secara simultan, literasi keuangan, pola hidup, locus of control, dan parental income memiliki pengaruh signifikan terhadap perilaku pengelolaan keuangan.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI DI PT. PRIMATAMA MANDIRI LESTARI INDONESIA Pandapotan, Bob Hot Tua; Ekawati, Christina
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18142

Pemahaman terhadap perilaku konsumen berkaitan erat dengan penciptaan kepuasan pelanggan yang jangka panjang berperan dalam membentuk loyalitas. Loyalitas pelanggan bukan hanya mencerminkan keberhasilan strategi pemasaran tetapi juga memberikan kontribusi nyata terhadap efisiensi biaya akuisisi dan peningkatan nilai pelanggan. Tujuan penelitian untuk mengetahui, 1) Pengaruh langsung Kualitas pelayanan terhadap Loyalitas pelanggan di PT. Primatama Mandiri Lestari Indonesia. 2) Pengaruh harga terhadap Loyalitas pelanggan PT. Primatama Mandiri Lestari Indonesia. 3) Pengaruh langsung kualitas pelayanan terhadap kepuasan pelanggan di PT. Primatama Mandiri Lestari Indonesia. 4) Pengaruh langsung harga terhadap kepuasan pelanggan di PT. Primatama Mandiri Lestari Indonesia. 5) Pengaruh langsung kepuasan pelanggan terhadap loyalitas pelanggan PT. Primatama Mandiri Lestari Indonesia. 6) Pengaruh kualitas pelayanan terhadap loyalitas pelanggan dimediasi kepuasan pelanggan di PT. Primatama Mandiri Lestari Indonesia. Pengaruh harga terhadap loyalitas pelanggan dimedias kepuasan pelanggan di PT. Primatama Mandiri Lestari Indonesia. Populasi dan sampel penelitian ini adalah pelanggan PT. Primatama Mandiri Lestari Indonesia yang berjumlah 150 orang. Metode penelitian kuantitatif dengan jenis penelitian deskriptif verifikatif tipe causalitas, menggunakan SmartPLS. Hasil penelitian menunjukan bahwa 1. kualitas pelayanan berpengaruh positif dan sangat signifikan terhadap loyalitas pelanggan nilai koefisien sebesar 0.981, t-statistik 159.500, dan p-value 0.000. 2. Harga berpengaruh signifikan terhadap loyalitas pelanggan meskipun arah pengaruh negatif (koefisien -0.208, t-statistik 2.825, p-value 0.005). 3. Kualitas pelayanan terhadap kepuasan pelanggan tidak signifikan (koefisien -0.014, t-statistik 0.712, p-value 0.477). 4. Harga memiliki pengaruh positif dan sangat signifikan terhadap kepuasan pelanggan (koefisien 0.967, t-statistik 108.370, p-value 0.000). 5. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan (koefisien 0.213, t-statistik 2.995, p-value 0.003). 6. Kepuasan Pelanggan tidak memediasi pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan dan tidak signifikan (koefisien -0.003, t-statistik 0.694, p-value 0.488). 7. Kepuasan Pelanggan memediasi pengaruh Harga terhadap Loyalitas Pelanggan dan menunjukkan pengaruh signifikan (koefisien 0.206, t-statistik 3.009, p-value 0.003).

Title

Found 10 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 10 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 10 Documents
Search