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All Journal Al-Buhuts (e-journal) Income: Innovation Of Economics And Management
Syarifuddin Syarifuddin
STIE AMKOP Makassar
Economics, Econometrics & Finance

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PENGARUH KUALITAS JASA LAYANAN TERHADAP KEPUASAN KONSUMEN KOTA MAKASSAR St. Hatidja; Lina Mariana; Arsyad Paweroi; Syarifuddin Syarifuddin
Al-Buhuts Vol. 18 No. 2 (2022): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v18i2.3023

Abstract

The purpose of the study is to find out and analyze the influence of service quality consisting of responsiveness, assurance, physical evidence, empathy and reliability on customer satisfaction in Makassar and analyze the dominant service quality affecting satisfaction. The results of the discussion, the results that can be discussed are related to the existence of consumers who get services and are needed as information to find out the identity as respondents and research objects that provide interpretations of respondents' characteristics to analyze the effect of service quality on consumer satisfaction in makassar city. Based on calculations with the help of the SPSS program using the Full Model Regression obtained the multiple liner regression equation is obtained as follows: Y = -3.518 + 0.448X1 + 0.452X2 + 0.309X3 + 0.255X4 + 0.175X5 The regression equation above there is a value of 0 or a constant value of -3.518. This shows that if the independent variable is entirely considered to be worth 0, then consumer satisfaction (Y) is -3,518. This is an indication of the influence of other variables not studied in the analysis of the dimensions of service quality on consumer satisfaction on the Statistical test F or simultaneous significance test, basically showing whether all the free variables included in the model have an influence together on the dependent variable Y. Test F is carried out by comparing the Fhitung with the value of the Ftabel at a real level = 0.05. The F test has a significant effect if the calculation is greater than the Ftabel or the probability of error is less than 5% (P < 0.05). The results of the calculation of the Full Model Regression analysis with the help of the SPSS program. Version 25 obtained a Fhitung of 38,583 with a probability level of 0.000 (significant). Whereas Ftabel is 2.31 thus then Fhitung is greater than Ftabel (38,583 > 2.31) and also probability is much smaller than 0.05, meaning that the hypothesis of this study is acceptable.
The Role of Digitalization in Enhancing the Business Performance of Micro, Small, and Medium Enterprises in Makassar City Muhammad Difky Al Qadri; Syarifuddin Syarifuddin; Ismail Rasulong
INCOME: Innovation of Economics and Management Vol. 5 No. 3 (2026): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v5i3.6825

Abstract

This study examines the role of digitalization in improving the business performance of micro, small, and medium enterprises (MSMEs) in Makassar City, Indonesia. Specifically, it analyzes the effects of digital marketing, e-commerce usage, and digital payment adoption on sales growth, operational efficiency, and market expansion. The research employed a quantitative cross-sectional survey design using purposive sampling, involving 110 MSME owners and managers who had adopted at least one digital tool. Data were analyzed using multiple linear regression. The results indicate that all three digitalization variables significantly and positively influence MSME performance. The regression model demonstrates strong explanatory power, with an R² value of 0.568, meaning that 56.8 percent of the variance in business performance is explained by the digitalization variables. Among the predictors, digital marketing shows the strongest effect, followed by e-commerce usage and digital payment systems. These findings highlight the central role of digital marketing in enhancing visibility, customer engagement, and competitive positioning in urban markets. Despite these positive effects, several barriers constrain the full realization of digital benefits, including low digital literacy, limited internet infrastructure, and high promotional costs. These challenges suggest that digital transformation requires not only technology adoption but also ecosystem support. Practically, the study recommends targeted digital literacy training, improved infrastructure investment, and financial incentives to reduce promotional costs and support sustainable MSME digital transformation in urban Indonesia.
Co-Authors Arsyad Paweroi Ismail Rasulong Lina - Mariana, Lina - Muhammad Difky Al Qadri St. Hatidja