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All Journal Journal of Community Dedication Jurnal Pengabdian Pada Masyarakat Muhammadiyah untuk Olahraga Indonesia ( ABDIMAS : MURI)
Muhamad Febrianto
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Nursing Public Health Social Sciences Other

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Journal : Journal of Community Dedication

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OPTIMALISASI MODEL BISNIS UMKM BERBASIS DIGITAL UNTUK MENINGKATKAN DAYA SAING DI ERA INDUSTRI 4.0 Muhamad Febrianto; Nashran Azizan; Maulana Arafat Lubis
JOURNAL OF COMMUNITY DEDICATION Vol. 5 No. 2 (2025): MEI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The purpose of this study is to see how to Optimize Digital-Based MSME Business Models to Increase Competitiveness in the Industrial Era 4.0. The form of this research is descriptive, analytical, and critical. Therefore, the author can elaborate comprehensively. In this study, the author optimally uses two data sources related to this research, namely. Primary data sources and secondary data sources. The results of this research are By utilizing e-commerce, social media, digital payments, and other technologies, MSMEs can increase competitiveness in the Industry 4.0 era must be able to adopt technology, increase innovation, and strengthen digital strategies. With the right approach, MSMEs can not only compete in the local market but also penetrate the global market.
Co-Authors Gilang Nuari Panggraita Khanan Ma'sum Maulana Arafat Lubis Muhamad Reza Mukhamad Maulana saputra Nashran Azizan