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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Ensiklopedia of Journal Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Journal Publicuho
Laura Amelia Triani
Departemen Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Andalas
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Veterinary Other

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ANALISIS EFEKTIVITAS PENERAPAN STRATEGI SPONSORSHIP DALAM MENINGKATKAN MINAT BELI ULANG STUDI KASUS UMKM CV. JOGJA KONVEKSI Laura Amelia Triani
Ensiklopedia of Journal Vol 5, No 2 (2023): Volume 5 No. 2 Edisi 3 Januari 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.097 KB) | DOI: 10.33559/eoj.v5i2.1569

Abstract

Repurchase intention is one of consumer loyalty measurement. Meanwhile sponsorship is becoming an increasingly popular marketing communication nowadays. Many previous studies have looked at repurchase intention based on other factors. So the purpose of this study is to provide analysis and recommendations to companies on the results of implementing the Sponsorship strategy in increasing repurchase intention. This study also take a look how the flow of strategy can make a positive influence on company recognition. A qualitative approach with descriptive analysis is used based on data collection through sales data, consumer data, interviews, observations and experiments on 5 sponsorship implementations in CV. Jogja Konveksi. The results of this study indicate an increase in repurchasing intention in the product made by this company. Based on consumer data, it also shows the increase of recall purchases and transactions at CV. Jogja Konveksi.
The Role of Market Orientation in Mediation the Impact of Entrepreneurship Orientation on Company Performance and Competitive Advantage Laura Amelia Triani; Yulia Hendri Yeni
Journal of Social Research Vol. 2 No. 3 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i3.755

Abstract

The purpose of this research is to see how the SME Orientation Strategy is implemented in West Sumatra. The strategy uses two parameters, namely entrepreneurial orientation and market orientation. The focus of this research objective is to analyze the role of market orientation in mediating the effect of entrepreneurial orientation on company performance and competitive advantage in SMEs, especially the food industry in Rumah Makan Minang, West Sumatra. The subjects of this study were restaurants registered with the West Sumatra BPS which were surveyed by the Googlemaps team in 11 cities. The sample of this research comes from restaurant owners. Data collection was carried out by distributing 173 questionnaires to restaurant owners or management. The data collection process was carried out by a team of five people who had experience and received training and understanding of the questions in the survey. The data analysis technique is SEM (Structural Equation Model) with the SmartPLS 3.2.8 professional application program. This study found that market orientation plays a role in mediating the influence of entrepreneurial orientation on company performance, but it is not proven to play a role in mediating the influence of entrepreneurial orientation on competitive advantage in Minang Restaurant MSME in West Sumatra. Other indicators will be discussed in this article.
THE INFLUENCE OF LIFESTYLE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS AT THRIFT SHOPS IN PADANG Intan Christina Agtri Saragih; Ratni Prima Lita; Laura Amelia Triani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3786

Abstract

Fashion has become one of the emerging industries in Indonesia with the increasing purchasing power of the society, social media exposure, and globalization, which drives the society to make it a means of self-expression and lifestyle manifestation. Amid fast-fashion trends, thrift fashion appears as an alternative for sustainable and affordable clothing consumption and grows popular, especially among young groups. Although the ban on the import of second-hand clothing has been imposed, the thrift shop phenomenon continues to grow in many different cities, including Padang. This research analyzes the influence of lifestyle, perceived price, and product quality on consumer purchase decisions at thrift shops in Padang. A quantitative approach with a cross-sectional design was invoked. Data were collected through an online-based questionnaire with a 1-5 Likert scale distributed to 320 respondents, who were selected using the purposive sampling technique. The respondent criterion was consumers who previously purchased thrift products. Data analysis was carried out using the Structural Equation Modeling (SEM) technique with SmartPLS version 4.0 software. Results demonstrated that lifestyle, price, and product quality significantly and positively affected purchase decisions at thrift shops, confirming that thrift fashion consumptions were impacted by not only economic considerations but also lifestyle preferences and perceived quality, particularly among young groups, who were considered the latest trend-sensitive.
PREDICTING CONSUMER PURCHASE INTENTIONS AND EWOMS FOR LOCALLY PRODUCED FASHION PRODUCTS MADE FROM NATURAL DYES Ratni Prima Lita; Rini Rini; Ma'ruf Ma'ruf; Laura Amelia Triani; Husnul Khatimah; M. Fajar Syafrida
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3930

Abstract

The creative economy, especially related to the fashion subsector, becomes a critical contributor to Indonesia’s economic growth, and yet also comes along with fast-fashion issues, with their environmental and social impacts. As an alternative, sustainable fashion made on traditional textiles, e.g., Minangkabau woven fabrics and batik, dyed with tannin-based natural coloring agents from gambier, offers a significant potency. However, research on factors influencing consumer purchase intention for these products remains limited, particularly in West Sumatra, calling for the need to analyze how social influence and willingness to pay more impact purchase intention and how they drive eWOM. A quantitative approach with a purposive sampling technique was invoked, with data collected through an online survey of 160 respondents. Data were then analyzed using the SEM-PLS technique. Results demonstrated that social influence and willingness to pay more had a positive and significant effect on purchase intention. Additionally, purchase intention was found to mediate the formation of eWOM. These findings both corroborate the literature concerning sustainable consumer behaviors and afford practical implications for producers to apply social networking, fix a premium price as a symbol of quality and sustainability, educate consumers to elevate their loyalty, and broaden market reach through eWOM.
A Study about Customer Relationship Quality among Kopi Kenangan Consumers in Indonesia Ratni Prima Lita; Laura Amelia Triani; Husnul Khatimah
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16400

Abstract

The coffee shop industry in Indonesia is growing rapidly due to the wide availability of coffee and high domestic demand. However, leading brand Kopi Kenangan faces strong competition from both local and international players, resulting in a decline in brand index and fluctuating sales. Building strong customer relationships through visual branding, especially the brand logo, becomes important. This study examines how brand logo benefits influence customer relationship quality, with brand stereotypes as a mediating variable. A quantitative approach with purposive sampling was applied to select 200 respondents who had purchased Kopi Kenangan products within the past three months. Data were collected through an online questionnaire and analyzed using the structural equation modelling technique. The results indicate that aesthetic and self-expressive benefits positively affect warmth and competence stereotypes. These stereotypes, in turn, significantly improve trust, satisfaction, and commitment, although the mediation effect is consistent only for aesthetic benefits. The findings suggest that companies should ensure consistent and visible logo use across marketing channels to strengthen brand stereotypes and enhance long-term customer relationships.
PENINGKATAN EFISIENSI KEUANGAN DAN BISNIS ECOPRINT EIKORA MELALUI PELATIHAN DAN PENDAMPINGAN DI PADANG PANJANG Rayna Kartika; Sanda Patrisia Komalasari; Laura Amelia Triani; Rahma Dini Putri; Naila Nurul Afifah; Andes Setia; Fhirasa Istivani
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 1 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i1.714

Abstract

The objective of this activity is to improve the financial management efficiency of UMKM Ekoprint Eikora in Padang Panjang, West Sumatra, through comprehensive training and assistance related to financial management. The main focus is to help partners create more structured financial records, prepare annual budgets, and improve understanding of effective financial management to support the business's stability and sustainability. The methods used include intensive training in daily transaction recording, financial reporting, and operational budget planning. Mentoring is carried out directly through discussions, simulations, and evaluations to ensure optimal understanding in applying a better financial system. The results show that UMKM Eikora successfully improved the efficiency of financial recordkeeping, which was previously done manually, to become more systematic and digital-based. The preparation of the annual operational budget was successfully implemented with better cost control indicators, and the financial team’s ability to understand and use financial reports for business decision-making also significantly improved. This step supports more effective financial management, enhances business stability, and strengthens competitiveness in the market. The conclusion of this activity is that training and assistance in financial management have a positive impact on the efficiency and sustainability of UMKM Eikora. Recommendations for sustainability include further training in financial analysis and regular monitoring of the implementation of the financial system.
PENINGKATAN MOTIVASI BERWIRAUSAHA DAN PERBAIKAN WEBSITE SEBAGAI USAHA MENDORONG KEMAJUAN USAHA BAGI CALON WIRAUSAHAWAN DISABILITAS DI SUMATRA BARAT Dessy Kurnia Sari; Donard Games; Laura Amelia Triani; Wardah Awwalin Ikhsaniah Saldi; Novi Annisa; Giantina Veronika
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 4 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i4.717

Abstract

This community service aims to motivate and provide understanding to prospective entrepreneurs and entrepreneurs with disabilities regarding entrepreneurial motivation and marketing skills. The use of digital media such as websites and social media to market products is the main agenda in this activity. The urgency of this activity arises from the need for increased marketing of products by entrepreneurs with disabilities who must be skilled at attracting the interest of potential buyers. This activity involves lecturers and students from the Faculty of Economics and Business Universitas Andalas, website experts and content creators. The training was attended by 25 entrepreneurs and prospective entrepreneurs with disabilities with the aim of increasing their business motivation. It was held in Padang, West Sumatra. The training method is carried out by providing motivation at the start of the activity, followed by focus group discussions to accommodate aspirations regarding their needs and obstacles in market access, practice of making websites and social media. The results obtained are stronger business motivation and improving ability of entrepreneurs with disabilities so that they are able to offer products to a wider market. Entrepreneurs with disability consider this activity fits their needs. The participants ready to make their website and social media to be more marketable. This training shows that digitalization can open up market opportunities for entrepreneurs with disabilities who are equipped with knowledge related to managing websites and social media to attract consumer interest. Entrepreneurs with disabilities need to get support from various parties to achieve sustainable economic independence.
UPAYA MENINGKATKAN HALAL ADOPTION PADA TENUN SONGKET ETNIK LOKAL PANDAI SIKEK Resti Purnama Dewi; Ratni Prima Lita; Suziana; Meuthia; Dewi Yuliana Rahmi; Laura Amelia Triani
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.544

Abstract

The rapid transition of the global halal fashion industry may require a series of innovations and adaptations in the MSMEs sector. Therefore, technology adoption and organizational openness to change are the main challenges for stakeholders. This study was conducted to examine and analyze the effects of technology, organization, and an increasingly competitive environment on halal adoption in the MSME weaving sector. By using a purposive sampling technique with certain criteria, as many as 30 MSMEs owners or members were obtained to contribute and respond to the research questionnaire, and then those responses were analyzed through the Structural equation model technique with Smart-PLS software's latest version. Results stated that halal adoption in the MSMEs weaving sector is not affected by technological and organizational aspects, it is due to a lack of openness to accept the changes, then most of the actors also thought that halal adoption didn’t provide value-added. Therefore, the motivation for human resource development and technology utilization was also low. Halal adoption is significantly affected by environmental aspects. External pressures such as market demand and government regulations will force weaving MSME actors to adapt to the changes for business sustainability and maintaining national fashion cultural heritage.
PENGEMBANGAN DAN INOVASI DESAIN MOTIF DAN TENUN SOCIAL MEDIA MARKETING DALAM RANGKA MENINGKATKAN KOMERSIALISASI USAHA BANUN SONGKET DI KABUPATEN SOLOK Ratni Prima Lita; Laura Amelia Triani; Rita Rahayu; Eri Besra; Budi Rahmadya; Rida Rahim; Suziana Suziana; Yanti Yanti; Verni Juita; Verinita Verinita; Desyetti Desyetti; Wardah Awwalin Ikhsaniah Saldi; Husnul Khatimah; Yaza Fitria; Bima Satria Wahyudi; Alfin Kurniawan
Jurnal Hilirisasi IPTEKS Vol. 8 No. 3 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i3.888

Abstract

Banun Songket Enterprise is a Minangkabau weaving business group located in Solok Regency. Despite its strong potential, the enterprise continues to face several obstacles, particularly in terms of limited motif design variations and the relatively low utilization of social media platforms for promotional purposes. This community service program aimed to enhance product competitiveness through the creation of more attractive motifs, the use of digital design to accelerate production, and the optimization of social media marketing to expand market reach beyond the local area. The activities were realized through a combination of intensive training and ongoing business mentoring. Training was conducted over two days, while personalized business consultations were held over six months in six sessions. Outcomes were assessed through three stages: socialization and licensing, implementation (including motif design training, digital design, and social media marketing assistance), and monitoring and evaluation. The program successfully produced three new motifs with more appealing designs and established professional Instagram and TikTok accounts for Banun Songket. Both management and artisans showed high enthusiasm throughout the activities. However, challenges remain in ensuring continuous practice for digital motif design and maintaining consistent social media content due to the artisans’ busy schedules in fulfilling weaving orders. Future programs are expected to continue with support from Universitas Andalas and the Solok Regency Government.
Co-Authors Alfin Kurniawan Andes Setia Bima Satria Wahyudi Budi Rahmadya Desyetti Dewi Yuliana Rahmi Donard Games Eri Besra Fhirasa Istivani Giantina Veronika Husnul Khatimah Husnul Khatimah Husnul Khatimah Intan Christina Agtri Saragih M. Fajar Syafrida Ma'ruf Ma'ruf Meuthia Meuthia Naila Nurul Afifah Novi Annisa Rahayu, Rita Rahma Dini Putri Ratni Prima Lita Rayna Kartika, Rayna Resti Purnama Dewi Rida Rahim Rini B Sanda Patrisia Komalasari Sari, Dessy Kurnia Suziana Suziana Verinita, Verinita Verni Juita Wardah Awwalin Ikhsaniah Saldi Yanti Yanti Yaza Fitria Yulia Hendri Yeni