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All Journal Ensiklopedia of Journal Buletin Ilmiah Nagari Membangun Journal of Social Research
Laura Amelia Triani
Departemen Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Andalas
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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ANALISIS EFEKTIVITAS PENERAPAN STRATEGI SPONSORSHIP DALAM MENINGKATKAN MINAT BELI ULANG STUDI KASUS UMKM CV. JOGJA KONVEKSI Laura Amelia Triani
Ensiklopedia of Journal Vol 5, No 2 (2023): Volume 5 No. 2 Edisi 3 Januari 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.097 KB) | DOI: 10.33559/eoj.v5i2.1569

Abstract

Repurchase intention is one of consumer loyalty measurement. Meanwhile sponsorship is becoming an increasingly popular marketing communication nowadays. Many previous studies have looked at repurchase intention based on other factors. So the purpose of this study is to provide analysis and recommendations to companies on the results of implementing the Sponsorship strategy in increasing repurchase intention. This study also take a look how the flow of strategy can make a positive influence on company recognition. A qualitative approach with descriptive analysis is used based on data collection through sales data, consumer data, interviews, observations and experiments on 5 sponsorship implementations in CV. Jogja Konveksi. The results of this study indicate an increase in repurchasing intention in the product made by this company. Based on consumer data, it also shows the increase of recall purchases and transactions at CV. Jogja Konveksi.
The Role of Market Orientation in Mediation the Impact of Entrepreneurship Orientation on Company Performance and Competitive Advantage Laura Amelia Triani; Yulia Hendri Yeni
Journal of Social Research Vol. 2 No. 3 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i3.755

Abstract

The purpose of this research is to see how the SME Orientation Strategy is implemented in West Sumatra. The strategy uses two parameters, namely entrepreneurial orientation and market orientation. The focus of this research objective is to analyze the role of market orientation in mediating the effect of entrepreneurial orientation on company performance and competitive advantage in SMEs, especially the food industry in Rumah Makan Minang, West Sumatra. The subjects of this study were restaurants registered with the West Sumatra BPS which were surveyed by the Googlemaps team in 11 cities. The sample of this research comes from restaurant owners. Data collection was carried out by distributing 173 questionnaires to restaurant owners or management. The data collection process was carried out by a team of five people who had experience and received training and understanding of the questions in the survey. The data analysis technique is SEM (Structural Equation Model) with the SmartPLS 3.2.8 professional application program. This study found that market orientation plays a role in mediating the influence of entrepreneurial orientation on company performance, but it is not proven to play a role in mediating the influence of entrepreneurial orientation on competitive advantage in Minang Restaurant MSME in West Sumatra. Other indicators will be discussed in this article.
PENINGKATAN MOTIVASI BERWIRAUSAHA DAN PERBAIKAN WEBSITE SEBAGAI USAHA MENDORONG KEMAJUAN USAHA BAGI CALON WIRAUSAHAWAN DISABILITAS DI SUMATRA BARAT Dessy Kurnia Sari; Donard Games; Laura Amelia Triani; Wardah Awwalin Ikhsaniah Saldi; Novi Annisa; Giantina Veronika
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 4 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i4.717

Abstract

This community service aims to motivate and provide understanding to prospective entrepreneurs and entrepreneurs with disabilities regarding entrepreneurial motivation and marketing skills. The use of digital media such as websites and social media to market products is the main agenda in this activity. The urgency of this activity arises from the need for increased marketing of products by entrepreneurs with disabilities who must be skilled at attracting the interest of potential buyers. This activity involves lecturers and students from the Faculty of Economics and Business Universitas Andalas, website experts and content creators. The training was attended by 25 entrepreneurs and prospective entrepreneurs with disabilities with the aim of increasing their business motivation. It was held in Padang, West Sumatra. The training method is carried out by providing motivation at the start of the activity, followed by focus group discussions to accommodate aspirations regarding their needs and obstacles in market access, practice of making websites and social media. The results obtained are stronger business motivation and improving ability of entrepreneurs with disabilities so that they are able to offer products to a wider market. Entrepreneurs with disability consider this activity fits their needs. The participants ready to make their website and social media to be more marketable. This training shows that digitalization can open up market opportunities for entrepreneurs with disabilities who are equipped with knowledge related to managing websites and social media to attract consumer interest. Entrepreneurs with disabilities need to get support from various parties to achieve sustainable economic independence.
Co-Authors Donard Games Giantina Veronika Novi Annisa Sari, Dessy Kurnia Wardah Awwalin Ikhsaniah Saldi Yulia Hendri Yeni