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All Journal EBSJ E-Jurnal Manajemen Trisakti School of Management (TSM)
Muwafick Hidayat
Trisakti School of Management
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Brand Image terhadap Positive Word-of-Mouth melalui Brand Love dan Brand Commitment pada Pengguna Tokopedia di DKI Jakarta Pandhu Yuan Syuhada; Muwafick Hidayat
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 4 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i4.1754

Abstract

The purpose of this study was to determine the effect of brand image on positive word-of-mouth through brand love and brand commitment to Tokopedia users in Jakarta. This research design uses descriptive research and causality research, measuring each variable using a 5-point Likert scale. This study uses primary data with data collection through questionnaires. The sampling used in this research is purposive sampling and obtained asample of 180 respondents. This study uses a statistical method with SMART PLS 3.2.9 as a test tool. The results of this study indicate that brand image has no effect on positive word-of-mouth on Tokopedia users in Jakarta, whilebrand image has an influence on brand love and brand commitment on Tokopedia users in Jakarta, then brand love and brand commitment have a positive influence. word-of-mouth to Tokopedia users in Jakarta.
FAKTOR-FAKTOR YANG MEMPENGARUHI ADOPTION E-PAYMENTTERHADAP GENERASI Z PENGGUNA GOPAYDI JAKARTA BARAT AUDREY DEANA SHAFIRA; MUWAFICK HIDAYAT
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 3 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i3.3256

Abstract

The purpose of this study is to identify and analyze the influence of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FI), Government Support (GS), and Quality of Internet (QI) on the Adoption of e-payment (IA) among GoPay users, specifically Generation Z, in West Jakarta. This research employs a descriptive and causal research design, using a likert scale with five measurement points. The sampling method used is Purposive Sampling, with a total of 210 respondents. The data analysis methods employed include Structural Equation Modeling (SEM) using SmartPLS 4.0 as the analytical tool. The results of this study indicate that the Performance Expectancy, Effort Expectancy, Social Influence, Facilitating, Government Support have a positive influence on the Adoption of e-payment. However, the variable Quality of Internet has no influence on the variable Adoption of e-payment.
Consumer Satisfaction Mediating Price and Brand Image on Buying Interest KAC Stores Genuk Semarang Irma Satya Indriyanti; Hendra Hendra; Muwafick Hidayat
Economics and Business Solutions Journal Vol. 10 No. 1 (2026): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v10i1.13366

Abstract

This study aims to examine the influence of price and brand image on buying interest through consumer satisfaction as an intervening variable. The research is conducted in the context of the KAC Accessories Collection Store, Genuk Semarang Branch, a small-scale fashion retail business facing increasing competition. Understanding the determinants of buying interest is therefore essential to improve retail performance. A quantitative approach was employed using survey data collected from 96 consumers through purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The research model tested both direct and indirect relationships between price, brand image, consumer satisfaction, and buying interest. The results indicate that price and brand image have a significant positive effect on consumer satisfaction. Furthermore, price, brand image, and consumer satisfaction significantly influence buying interest. Consumer satisfaction is found to partially mediate the relationship between price, brand image, and buying interest, highlighting the importance of post-consumption evaluation in shaping consumer intentions.These findings imply that retail managers should implement value-based pricing strategies, strengthen brand image, and enhance consumer satisfaction to increase buying interest. This study contributes to the retail marketing literature by extending satisfaction-based mediation models to small-scale fashion retail businesses, which remain relatively underexplored.
Co-Authors AUDREY DEANA SHAFIRA Hendra Hendra IRMA SATYA INDRIYANTI Pandhu Yuan Syuhada