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All Journal SENTRALISASI Journal on Education Jurnal Pendidikan dan Konseling
Suhairi Suhairi
Universitas Islam Negeri Sumatera Utara Medan
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Lingkungan Pemasaran Global terhadap Perekonomian di Indonesia Suhairi Suhairi; Nurul Hayati Panjaitan; Laila Annisyah Lubis; Djauky Ridho Amwa
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1728

Abstract

The success of global companies in the Indonesian market is due to their ability to package global marketing strategies that are adapted to the Indonesian market, both politically, economically, socio-culturally, geographically and economically. The purpose of this research is to find out how the influence of the existence of a global marketing environment has on the economy in Indonesia. This study uses a descriptive analysis method, which is a method that describes the results of problem analysis in order to answer research problems. In this case, analyzing global marketing issues for Indonesian companies to compete in the global market. The results obtained from this study are global marketing strategies for Indonesian national companies. Obtaining data is done through library research methods (library research). Global marketing can bring positive and negative influences, it all depends on how domestic marketing deals with it. With all its policies, the government's role is inevitably very important in advancing the Indonesian economy in facing the global market.
Dinamika Promosi dalam Era Global Suhairi Suhairi; Erika Sri Wahyuni; Abduh Malik Ahmad Arrasyid
Jurnal Pendidikan dan Konseling (JPDK) Vol. 5 No. 2 (2023): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v5i2.12578

Abstract

Tujuan dari penelitian ini adalah untuk memberitahu atau mengedukasi pembaca tentang dinamika promosi global. Penelitian ini menggunakan tinjauan pustaka kuantitatif sebagai jenis penelitiannya. Metode penelitian melibatkan penggabungan data dari berbagai sumber, seperti buku dan internet, menjadi satu. Menemukan informasi yang diperlukan adalah metode yang digunakan untuk mengumpulkan data. Pemikiran dan perilaku manusia dapat diubah oleh kemajuan teknologi yang pesat, khususnya dalam strategi bauran pemasaran seperti periklanan, promosi pelanggan, penjualan pribadi, dan publisitas. Promosi barang dan jasa telah melihat peningkatan pesat dalam penggunaan teknologi dan sistem informatika seperti internet dan dunia maya. Produsen dapat memanfaatkan kesempatan ini untuk menginformasikan, menawarkan, membujuk, memotivasi, bahkan “memaksa” konsumen untuk mencoba, membeli, bahkan menjadi pelanggan setia dengan memanfaatkan teknologi ini dengan biaya yang sangat murah. Mereka juga dapat menggunakannya untuk menembus perbatasan antar negara. Kemajuan teknologi ini menguntungkan konsumen dan juga produsen. Pelanggan dapat dengan cepat memperoleh informasi spesifik produk. Akibatnya, sistem produksi dan konsumsi serta semua aspek kehidupan dapat memperoleh manfaat dari kemajuan teknologi.
Analysis Motivation Work and Environment Work to Employee Engagement Through Employee Organizational Commitment PT. Asam Jawa Eko Purnomo; Suhairi Suhairi; Muhammad Ikhsan Harahap; Khairunnisa Abd Samad
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4357

Abstract

This study analyzes work motivation and work environment that affect employee engagement through organizational commitment. This study uses an ex post facto research approach in a quantitative model. Survey data collection with a sample of 293 employees from a total of 1090 employees of PT Asam Jawa was carried out through observation techniques, interviews, and distribution of special questionnaires with a Likert scale. Data analysis used path analysis through two stages, namely measurement model analysis (outer model) and structural model analysis (inner model), assisted by Smart PLS software version 4.1.0.3. The results of the study indicate that work motivation has a significant effect on employee engagement at PT Asam Jawa. The work environment has a significant effect on employee engagement at PT Asam Jawa. Work motivation has a substantial effect on organizational commitment at PT Asam Jawa. Organizational commitment has a significant effect on employee engagement at PT Asam Jawa. Work motivation has a substantial effect on employee engagement at PT Asam Jawa. The work environment has a significant effect on employee engagement at PT Asam Jawa.
Co-Authors Abduh Malik Ahmad Arrasyid Djauky Ridho Amwa Eko Purnomo Erika Sri Wahyuni Khairunnisa Abd Samad Laila Annisyah Lubis Muhammad Ikhsan Harahap Nurul Hayati Panjaitan