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The Millenial Consideration in Intention to Use E-Wallet in The Covid-19 Pandemic Humairoh Humairoh; Mohammad Annas
Dinasti International Journal of Management Science Vol. 4 No. 4 (2023): Dinasti International Journal of Management Science (March - April 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i4.1756

Abstract

The government's effort to prevent the spread of Covid-19 is to avoid physical distancing so that millennials making payment transactions use more digital transactions. Digital wallets have been seen as a facility that provides ease of use and usefulness in transactions. However, there are still many millennials who don't know and don't feel comfortable using e-wallets, especially when it comes to payments. This study aims to analyze the brand image, perceived ease of use, and perceived usefulness for the intention to use digital wallets (e-wallets) through millennial considerations as an intervening variable during the Covid-19 pandemic in SMEs in Tangerang City. The research sample was 96 respondents using purposive sampling techniques, namely millennials who use e-wallets in making payments. The instrument used was a questionnaire with a Likert scale of 1-5. This study uses path analysis techniques with the Smart PLS program. The results of this study indicate that during the Covid-19 pandemic, millennials in the intention to use e-wallets was influenced by brand image, perceived ease of use, and perceived usefulness through millennial considerations as an intervening variable with an R2 value of 0.675. The results of this study have implications for SMEs business actors to provide an e-wallet payment system.
Optimizing Students' Entrepreneurial Interest Humairoh Humairoh; Mohammad Annas
Dinasti International Journal of Management Science Vol. 5 No. 2 (2023): Dinasti International Journal of Management Science (November - December 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i2.2131

Abstract

The aim of this studies is to determine simultaneously the influence of the usage of e-commerce, entrepreneurship education, and gender on students' entrepreneurial interest and to determine the differences in entrepreneurial interest of male and female college students. This studies makes use of number one statistics using a questionnaire disbursed to college students of the management take a look at program, school of Economics and business, Muhammadiyah university, Tangerang. The approach used on this research is a quantitative approach with a comparative descriptive studies layout. The research population, specifically students from the management study program, faculty of Economics and business, Muhammadiyah university, Tangerang, numbered 1,950 students. the entire sample was 100 students. The sampling method was random sampling for students in semesters III, V, VII. data analysis strategies with the assist of SPSS software. This studies suggests that simultaneously there's a positive and significant impact of using e-commerce, entrepreneurship education, and gender on students' interest in entrepreneurship and there may be a significant difference in interest in entrepreneurship between male and woman college students.
How Is The Customer Satisfied With The Expedition Service? Mohammad Annas; Genia Chandra; Humairoh Humairoh; Hendy Tannady
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

With the improvement of generation and the net, this freight forwarding commercial enterprise is finding new abilities to satisfy market needs and supply food elements speedy and exactly. The Covid-19 outbreak, which is likewise an assignment for corporations, specifically MSMEs, amidst the rapid increase of the digital financial system, calls for them to be privy to and adapt to the information era. The existence of this e-commerce platform may be beneficial in presenting an area for sellers or business actors to promote their wares online. This research changed into performed to check whether or not there is a power among carrier excellent, perceived cost, and agreement with purchaser pride. Whether or not there's an influence between service quality, the perceived value on purchaser satisfaction, and trust as a mediator on consumer satisfaction and belief a mediator. This type of study is quantitative research using human beings who've made purchases on online J&T express delivery offerings because of the object of research. This look uses a purposive sample approach, information taken through Google form, with 180 selected respondents. The records are processed using smart PLS Ver. 3. The results of this have a look at observed that service quality affects rejected customer satisfaction, perceived value impacts received customer satisfaction, trust impacts obtained customer satisfaction, trust mediates the connection among service quality, and received purchaser satisfaction, and trust mediates the relationship. Between perceived value and brought consumer satisfaction.
Determinants of Purchase Intention on Green Smartphone Humairoh Humairoh; Mohammad Annas; Hening Chintia Fratiwi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The motive of this study became to decide and examine the credibility of green brands, private label products and electronic word of mouth on the purchase intention of iPhone smartphones each partly and concurrently. The sample consisted of 140 respondents from Universitas Muhammadiyah Tangerang college students. This studies approach makes use of quantitative. The sampling technique used was purposive sampling. The data collection method became achieved the use of a questionnaire device with a Likert Summated score (LSR) with the evaluation criteria strongly disagree - strongly agree. The effects showed that green brand credibility has a positive and significant effect on purchase intention of iPhone smartphones, private label products have a positive and significant impact on purchase intention of iPhone smartphones and E-WOM has a positive and significant impact on purchase intention of iPhone smartphones. Simultaneously green credibility, private label products and E-WOM have a positive and significant impact on purchase intention in iPhone smartphones. From the results of the regression equation shows that the have an impact on of electronic word mouth has the highest have an effect on then private label products and the smallest is green brand credibility. That these marketers to offer information on iphone products that iphone products have long past green spread that widely through electronic word of mouth that iphone smartphones are green brands.