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All Journal Ultima Management : Jurnal Ilmu Manajemen Organum: Jurnal Saintifik Manajemen dan Akuntansi Jurnal Halaqah Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis International Journal Of Science, Technology & Management (IJSTM) International Journal of Social Science Dynamic Management Journal International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science
Humairoh Humairoh
Faculty Of Economy And Business Undergraduate Program Of Management Universitas Muhammadiyah Tangerang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pertimbangan dan Sikap Milenial terhadap Minat Menggunakan E-Wallet: Pada Masa PSBB Pandemi Covid-19 di Kota Tangerang Humairoh Humairoh; Andi Kasuma Negara; Siti Asriah Immawati
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 3, No 2 (2020): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2020
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v3i2.104

Abstract

The government's policy to prevent or reduce the spread of the Covid-19 virus is to enforce the Large-Scale Social Restrictions (LSSR) so that transactions that previously use paper money and cash turn into digital transactions. So far, e-wallets are considered as a transaction facility that makes it easier for users. This study aims to analyze the differentiation attributes that affect millennial considerations and attitudes towards usability to intention to use e-wallets during LSSR Covid-19 on millennials in Tangerang City. The research sample was 96 respondents using purposive sampling technique, namely millennials who use e-wallets in making payments. The instrument used was a structured questionnaire with a Likert scale of 1-5, data processing using the Smart PLS program. This study's results, the intention to use e-wallet of the millennial generation, were influenced by brand image, perceived ease of use, perceived usefulness through millennial consideration, and attitudes toward usability as intervening variables with R2 adjusted 0.638. This study's results have implications for SMEs business actors to switch payment systems from cash payments to payments using e-wallets.
Orientasi Kewirausahaan dan Inovasi Produk pada Masa Pandemi Covid-19 terhadap Kinerja Pemasaran UMKM di Kota Tangerang Humairoh Humairoh; Suharyadi Suharyadi; Edi Rahmat Taufik
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 4, No 2 (2021): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2021
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v4i2.147

Abstract

The Tangerang City convection MSMEs experienced a shock from a decline in demand due to economic instability caused by the Covid-19 pandemic. Tangerang City MSMEs need a survival strategy to be able to maintain their business in the midst of the Covid-19 pandemic. However, the MSMEs of Tangerang City are still experiencing obstacles in their entrepreneurial orientation and product innovation. The purpose of this study was to analyze the effect of entrepreneurial orientation and product innovation on the marketing performance of MSMEs in Tangerang City. The sample is 100 respondents. The research data was obtained by distributing questionnaires to the MSMEs business actors in Tangerang City. The data analysis technique used regression analysis with the help of SPSS software version 22. This study resulted in both partial and simultaneous entrepreneurial orientation and product innovation having a positive and significant effect on marketing performance. This study found that to improve marketing performance, business owners are responsible for finding solutions to obstacles that occur, proactively see opportunities by innovating to create new products to meet the needs of existing customers and new consumers, seek innovation ideas by listening to consumer desires and making products. that has distinctive characteristics, to continue to innovate and improve the quality of the products produced, and to increase business targets and expand product marketing so as to increase profits. The implication of this research is that MSMEs have to use online technology, namely social media and e-commerce market places in order to reach wider consumers, innovate in design and style so as to increase business profits. 
Penerapan Penilaian Berbasis Kelas dan Penilaian Portofolio dalam Menumbuhkan Minat Baca di SDN Daan Mogot 1 Tangerang Kecamatan Tangerang Ina Magdalena; Lutfiatun Nafisah; Nova Inka Tripalupi; Siti Humairoh
Jurnal Halaqah Vol 2 No 4 (2020): JURNAL HALAQAH, Publishing October 2020
Publisher : RC-INSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.3958672

Abstract

This article discusses the use of class and portfolio assessments in developing students’ interest in reading. The research method used is a description of portfolio instruments, observation, and interviews. The study was conducted at Daan Mogot 1 School in Tangerang, from Juli 2020. Portfolios of twenty-eight of 6th-grade students were used. In addition to using portfolios, data were also obtained from library staff and teachers. The data in the study were the titles of books read by the students, the titles they wanted, and the efforts made by schools and teachers in increasing reading interest. The results show that students' interest in reading was good. The average number of books read in the past year is 6 titles consisting of various books, commonly storybooks, or stories. The program conducted to develop reading interest is visiting the school library every Monday from 1 to 2.30 pm. However, the data taken from the last two months reveal that students’ interest in visiting the library is not satisfying, only 7 students came to visit and read in the library.
Analisis Pengaruh Budaya Organisasi Terhadap Employee Engagement Dengan Kepuasan Kerja Sebagai Variabel Intervening Humairoh Humairoh; Wardoyo Wardoyo
Ultima Management : Jurnal Ilmu Manajemen Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (983.996 KB) | DOI: 10.31937/manajemen.v9i1.594

Abstract

Human capital resources are essential to enhance performances and to sustain life cycles of a company. Organizational culture, job satisfaction and employee engagement are key factors of human resources. The objectives of this study were to describe and analyse the influence of organizational culture to employee engagement; to describe and analyse the influence of organizational culture to job satisfaction; to describe and analyse the influence of job satisfaction to employee engagement; and to describe and analyse organizational culture to employee engagement with job satisfaction as intervening variable. The hyphothesis of this study were: (i) the organizational culture has a positive influence to employee engagement, (ii) the organizational culture has a positive influence to job satisfaction, and (iii) the organizational culture has a positive influence to employee engagement with job satisfaction as intervenning variable. This study was a causal research to obtain evidences of causal relationships. The technique sampling applied was a cluster random sampling method with questionnaires as the instrument to collect data whose result processed using method Scala Likert Summated Rating (LSR) with score 1 – 4. Respondents of this research were employees of PT Krakatau Bandar Samudera (KBS) – a port services company in the Province of Banten. Respondents of 155 employees were interviewed based on statements in the quetionnaires. This research used technique of path analysis using SPSS software version 20.. The results of this research indicated that organizational culture has a positive influence to employee engagement, job satisfaction has a positive influence on employee engagement, and organizational culture has a positive influence on employee engagement through job satisfaction as an intervening variable. Keywords: Organizational Culture, Job Satisfaction, Employee Engagement
Redesigning of Industrial Warehouse Layout Using CADD Mohammad Annas; Humairoh Humairoh
Dinasti International Journal of Management Science Vol. 4 No. 1 (2022): Dinasti International Journal of Management Science (September - October 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i1.1403

Abstract

They take a look at changes in seeking out the most appropriate application of warehouse layout patterns using an extended AutoCAD simulation model. preliminary data changed into won based totally on the financial and overall performance of foremost heavy components providers. both primary and secondary data assets have been processed and analyzed at some point which calculated the ratio of the proportion of location for each type of product class based on sales productiveness and the percentage effects can be applied with CADD simulation (pc Aided layout and Drafting) by using the use of software program software AutoCAD and SketchUp to make clear in viewing pix in three-dimensional form. After the reapply layout is implemented in the utility, the organization can use shade codes and numeric / letter codes to make it smooth in grouping classes of goods. The outcomes indicate that properly-prepared and technology-based warehouse operations brought full-size and giant growth to both efficiency and sales in a selected post-pandemic.
Determinants of Customer Retention During Pandemic Humairoh Humairoh; Fina Karlina; Mohammad Annas
JMB : Jurnal Manajemen dan Bisnis Vol 11, No 2 (2022): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v11i2.6975

Abstract

This study aims to analyze the relationship between several variables store atmosphere, product quality, and personal selling to customer retention during the pandemic at Hypermart Puri Indah. This study uses a descriptive method with a quantitative approach. The sample in this study amounted to 100 respondents. Statistical tests were carried out which included simple regression tests, multiple regression tests, simple correlation tests, multiple correlation tests, and determination of the coefficient of determination. And the hypothesis test is also carried out which includes a T-test and F-test. The results showed that partially the store atmosphere variable had a positive and significant effect on customer retention. This is indicated by t stat > t table or 3,608 > 1,986 with a significant value of 0,000 < 0,05. Product quality has a positive and significant effect on customer Retention. This is indicated by t stat > t table or 6,177 > 1,986 with a significant value of 0,000 < 0,05. And personal selling has a positive and significant effect on customer retention. This is indicated by t stat > t table or 6,000 > 1,986 with a significant value of 0,000 < 0,05. And simultaneously variable store atmosphere, product quality, and personal selling. Namely F stat > F table of 38,732 > 2,70. With the value of the multiple regression equation, Y = 17,145 + 0,272X1 + 0,473X2 + 0,434X3 with a coefficient of determination of 53,3% while the remaining 46,7% is influenced by other variables outside the variables not discussed in this study.
DETERMINASI MINAT BELI ULANG KONSUMEN PADA APLIKASI TIKTOK Humairoh Humairoh; Nofita Febriani; Mohammad Annas
Dynamic Management Journal Vol 7, No 1 (2023): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i1.7440

Abstract

Tujuan dari penelitian ini adalah untuk menentukan dampak utilitas promosi TikTok dan kepercayaan konsumen terhadap niat pembelian kembali produk Garnier oleh pembeli. Bentuk penelitian ini adalah penelitian deskriptif kuantitatif. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan teknik purposive sampling, khususnya responden yang pernah membeli produk Garnier menggunakan aplikasi TikTok. sedangkan analisis data yang digunakan dalam penelitian ini meliputi: evaluasi statistik deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, evaluasi regresi linier berganda, uji koefisien determinasi, dan uji hipotesis. telah diambil catatan penggunaan alat kuisioner dengan skor skala Likert 1-5 dan dianalisis menggunakan program software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial telah terjadi pengaruh yang bagus dan besar diantara variabel aplikasi promosi TikTok terhadap niat beli ulang dengan t hitung 4,409 > t tabel 1,984 dan biaya kepentingan 0,000 < 0,05, kepercayaan konsumen berpengaruh positif dan signifikan terhadap niat beli ulang dengan t hitung 4,723 > t tabel 1,984, dan biaya signifikansi 0,000 < 0,05. Hasil analisis jalur secara simultan menunjukkan bahwa promosi aplikasi tiktok dan kepercayaan konsumen secara bersama-sama berpengaruh positif dan signifikan terhadap niat beli ulang dengan F hitung 71,514 > F tabel 3,09 dan biaya signifikan 0,000 < 0,05. berdasarkan uji determinasi, hasilnya adalah 59,60%. dengan demikian, kontribusi merchandising aplikasi Tiktok dan kepercayaan pelanggan dalam minat pembelian kembali menjadi 59,60%, sementara 40,40% terakhir didorong oleh variabel lain yang belum diuji.                                                                                                                      
The Millenial Consideration in Intention to Use E-Wallet in The Covid-19 Pandemic Humairoh Humairoh; Mohammad Annas
Dinasti International Journal of Management Science Vol. 4 No. 4 (2023): Dinasti International Journal of Management Science (March - April 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i4.1756

Abstract

The government's effort to prevent the spread of Covid-19 is to avoid physical distancing so that millennials making payment transactions use more digital transactions. Digital wallets have been seen as a facility that provides ease of use and usefulness in transactions. However, there are still many millennials who don't know and don't feel comfortable using e-wallets, especially when it comes to payments. This study aims to analyze the brand image, perceived ease of use, and perceived usefulness for the intention to use digital wallets (e-wallets) through millennial considerations as an intervening variable during the Covid-19 pandemic in SMEs in Tangerang City. The research sample was 96 respondents using purposive sampling techniques, namely millennials who use e-wallets in making payments. The instrument used was a questionnaire with a Likert scale of 1-5. This study uses path analysis techniques with the Smart PLS program. The results of this study indicate that during the Covid-19 pandemic, millennials in the intention to use e-wallets was influenced by brand image, perceived ease of use, and perceived usefulness through millennial considerations as an intervening variable with an R2 value of 0.675. The results of this study have implications for SMEs business actors to provide an e-wallet payment system.
Store Atmosphere, Store Location, E-Reviews, dan Consumer Purchase Intention Humairoh Humairoh; Mohammad Annas; Muhammad Rifqi
JMB : Jurnal Manajemen dan Bisnis Vol 12, No 1 (2023): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v12i1.7903

Abstract

The purpose of this study was to determine the effect of store atmosphere, store location, and e-review on consumer purchase intention. The type of research used is quantitative research. The sample used in this study amounted to 96 respondents who were calculated using the Lemeshow formula with a non-probability sampling technique, namely consumers who made purchases at the Kopituh coffee shop. Data were taken using a questionnaire instrument with a survey method using google Forms and analyzed using SPSS software version 26. The results showed that part there was a positive and significant influence on the store atmosphere variable on consumer purchase intention with a t count of 11,042, store location have a positive and significant effect with a t count of 10,717, and e-review had a positive and significant effect on consumer purchase intention with a t count of 10,134, and. Then the store atmosphere, store location, and e-review, variables together or simultaneously have a significant effect of 68,060. While the results of the coefficient of determination (R2) obtained a value of 0.689, meaning that the overall store atmosphere, e-review, and store location variables can explain the contribution of 68.90% to consumer purchase intention, while the remaining 31.10% is explained by other variables that not used in this stud
How Digital Thrift Shops Escalate Global Supply Chain Sustainability in Indonesia Mohammad Annas; Humairoh Humairoh
International Journal of Science, Technology & Management Vol. 4 No. 2 (2023): March 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i2.791

Abstract

The intentions of the research were to explore and analyze youngsters’ behavior toward digital shopping in particular their awareness of clothing sustainability. The research also reconfirms the trends that the latest generations were able to contribute to green business sustainability in particular the way they spend on clothing and its accessories. The shopping was done digitally through youngsters’ social media networks and they simply endorse it in their feed and timeline to let their networks know what they had done related to clothing style and where they could buy it, and even they could exchange it with each other to seek the experiences. The data were collected from major forwarder logistics, transporters and couriers specifically delivered the thrift shops’ products within capital cities in Indonesia. Considering it was a new trend, the quantity was not as massive as the products shopped from the first official stores in the marketplace or e-commerce. Nevertheless, the trends were growing each month in 2022 with a growth of between 12% and 19% each month in 2022. The trends would continue growing as well as the sustainability both in clothing and supply chains.
Co-Authors Andi Kasuma Negara Arief Iswariyadi Edwin Edwin Fina Karlina Genia Chandra Hendy Tannady Hening Chintia Fratiwi Immawati, Siti Asriah Ina Magdalena Lutfiatun Nafisah M. Harry Mulya Zein Mohammad Annas Mohammad Annas Mohammad Annas Mohammad Annas Muhammad Rifqi Nofita Febriani Nova Inka Tripalupi Siti Norida Wahab Suharyadi Suharyadi Taufik, Edi Rahmat Veera Pandiyan Kaliani Sundram Wardoyo Wardoyo