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All Journal Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik
Nelson S. Pangaribuan
PTDI-STTD Bekasi
Humanities Social Sciences

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ANALISIS PENGARUH KUALITAS DAN TARIF LAYANAN TERHADAP LOYALITAS PENUMPANG MELALUI KEPUASAN PENUMPANG PADA LAYANAN TRANSPORTASI LAUT Nelson S. Pangaribuan; Yenita
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 5 No 3 (2022): PAPATUNG Volume 5 Nomor 3 Tahun 2022
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v5i3.664

Abstract

This research was conducted to determine the factors that influence passenger loyalty in water transportation. The research approach used was a quantitative approach. The research data is primary data obtained through a survey technique. The data that has been collected was then analyzed by path analysis. The research results showed that: 1) service quality has a significant and positive effect on passenger satisfaction; 2) tarrif has a significant and positive effect on passenger satisfaction; 3) service quality has a significant and positive effect on passenger loyalty; 4) tarrif has a positive but not significant effect on passenger loyalty; 5) passenger satisfaction has a significant and positive effect on passenger loyalty; 6) service quality has a significant effect on passenger loyalty through passenger satisfaction, as well as; 7) tarrif has a positive and significant effect on passenger loyalty through passenger satisfaction at PT ASDP route Merak-Bakauheni.
Co-Authors Yenita