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PENGARUH MEDIA SOSIAL, KEPERCAYAAN KONSUMEN DAN KUALITAS E-SERVICE TERHADAP NIAT BELI KONSUMEN DI TERMINAL JATIJAJAR Andry Ardiansyah; Yenita
AKSELERASI: Jurnal Ilmiah Nasional Vol 5 No 1 (2023): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v5i1.661

Abstract

This study to analyze the influence of social media, consumer trust and service quality on consumer purchase intentions at the Jatijajar Terminal. This research method uses quantitative data collection methods by distributing questionnaires to passengers. The data collection method is through questionnaires which are distributed directly to passengers as many as 50 respondents. Based on the results of this study, it is explained that E-Service, Customer Trust has a significant effect on consumer purchase intentions at Terminal Type A Jatijajar, Depok city, then Social-Media has no effect on consumer purchase intentions at Terminal Jatijajar. Meanwhile, social media has no effect on consumer purchase intentions at the Jatijajar Terminal. Therefore, Jatijajar Terminal is deemed necessary to improve services on social media variables so that consumer buying intentions also increase. The results of this study can be used as a reference for further research.
ANALISIS TINGKAT PELAYANAN INTEGRASI ANTARMODA BERDASARKAN PERSEPSI PENGGUNA KRL DI STASIUN MANGGARAI Akbar Danindra Montana; Yenita
AKSELERASI: Jurnal Ilmiah Nasional Vol 5 No 1 (2023): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v5i1.662

Abstract

This study aims to assess the level of intermodal integration services in the Manggarai Station KRL service according to the user's perception. This study uses descriptive analysis techniques with quantitative CSI and IPA methods obtained from variables that have been adjusted into 5 dimensions of service quality. From this study it shows that the results of KRL services on intermodal integration in the Manggarai Region have fulfilled the satisfaction category in the user satisfaction level of 70.1%. However, there are still services that do not meet categories such as the distance from Manggarai Station to other modes of transportation and the ease of KRL users changing modes of transportation.
PENGARUH KUALITAS LAYANAN BUS LISTRIK TERHADAP KEPUASAN KAUM MUDA YANG MEMPENGARUHI KEPUASAN HIDUP Ahmad Saifulloh; Yenita
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 6 No 1 (2023): PAPATUNG Volume 6 Nomor 1 Tahun 2023
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v6i1.659

Abstract

This study aims to analyze the influence of electric bus service quality on youth satisfaction which affects life satisfaction. This research uses descriptive quantitative research. The method of analysis uses software applications in SPSS version 25 which is used to analyze respondent data. Data collection was carried out using a questionnaire. The sample in this study is a portion of the population that meets the inclusion criteria, namely those who use the bus at least 2 times a month and the exclusion criteria for officers working in Trans Jakarta. The results of this study are: 1) The proportion of respondents' tangible bus variables in terms of customer satisfaction is mostly good (76.5%); 2) The proportion of respondents' bus driver's quality variables in terms of customer satisfaction is mostly good (94.1%); 3) The proportion of respondents' empathy variables in terms of customer satisfaction is mostly good (65.9%); 4) The proportion of the variable total service quality of respondents in terms of customer satisfaction is mostly good (51.8%); 5) There is a relationship between tangible bus variables and customer satisfaction (p value 0.000); 6) There is no relationship between bus driver's quality variables and customer satisfaction (p value 1000); 7) There is no relationship between empathy and customer satisfaction (p value 0.174); and 8) There is a relationship between total service quality variables and customer satisfaction (p value 0.010).
ANALISIS PENGARUH KUALITAS DAN TARIF LAYANAN TERHADAP LOYALITAS PENUMPANG MELALUI KEPUASAN PENUMPANG PADA LAYANAN TRANSPORTASI LAUT Nelson S. Pangaribuan; Yenita
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 5 No 3 (2022): PAPATUNG Volume 5 Nomor 3 Tahun 2022
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v5i3.664

Abstract

This research was conducted to determine the factors that influence passenger loyalty in water transportation. The research approach used was a quantitative approach. The research data is primary data obtained through a survey technique. The data that has been collected was then analyzed by path analysis. The research results showed that: 1) service quality has a significant and positive effect on passenger satisfaction; 2) tarrif has a significant and positive effect on passenger satisfaction; 3) service quality has a significant and positive effect on passenger loyalty; 4) tarrif has a positive but not significant effect on passenger loyalty; 5) passenger satisfaction has a significant and positive effect on passenger loyalty; 6) service quality has a significant effect on passenger loyalty through passenger satisfaction, as well as; 7) tarrif has a positive and significant effect on passenger loyalty through passenger satisfaction at PT ASDP route Merak-Bakauheni.
ANALISIS KEPUASAN KONSUMEN TERHADAP LAYANAN COMMUTER LINE BERDASARKAN MARKETING MIX 7P LINTAS MANGGARAI-CIKARANG Tansah Bagas Prakosa Jati; Yenita
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 5 No 3 (2022): PAPATUNG Volume 5 Nomor 3 Tahun 2022
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v5i3.668

Abstract

Transportation is currently an important need besides clothing, food and shelter for every individual who is active, especially in metropolitan areas such as Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) which really require high mobility and demands punctuality is a challenge for transportation provider. KRL Commuter Line as a rail-based urban transportation service provider has the ability to answer the mobility needs of urban communities (Jabodetabek). However, this capability must be supported by qualified service quality, one of which is by implementing the 7P (Marketing Mix) marketing mix for KRL Commuter Line services. Lintas Manggarai-Cikarang is one of the KRL Commuter Line corridors that is included in the category of high passenger volume, so service to service users will be seen based on product factors, price, place, people, promotion, process and physical evidence and their relationship to customer satisfaction KRL Commuter Line crossing Manggarai-Cikarang. The results of the SEM-PLS analysis of product, price, promotion, people, and process factors have a significant value on customer satisfaction. However, the physical evidence and place factors do not have a significant effect on customer satisfaction. Furthermore, in future research, it is hoped that factors that do not have significance can be studied in more depth.