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All Journal Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik AKSELERASI: Jurnal Ilmiah Nasional
Yenita
Universitas Tarumanagara, Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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ANALISIS LOYALITAS PELANGGAN PT. NAIKILAH PERUSAHAAN MINANG Harry Leo Agusta; Yenita
AKSELERASI: Jurnal Ilmiah Nasional Vol 5 No 1 (2023): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v5i1.663

Abstract

The purpose of this study, namely to determine the effect of service quality, price and satisfaction on customer loyalty of PT. NPM public transport bus passengers through quantitative methods along with multiple regression analysis to test the research hypothesis, where the research output obtained is customer satisfaction significantly influenced by Service quality also has a significant influence on PT. NPM's customer loyalty. Then, customer satisfaction and customer loyalty are significantly affected by price, but customer loyalty is not affected by customer satisfaction which has a positive but very low coefficient.
ANALISIS KEPUASAN KONSUMEN TERHADAP LAYANAN KERETA API JARAK JAUH PT. KERETA API INDONESIA (PERSERO) BERDASARKAN MARKETING MIX 5P DI DAERAH OPERASI 1 JAKARTA Tansah Bagas Prakosa Jati; Yenita
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 6 No 1 (2023): PAPATUNG Volume 6 Nomor 1 Tahun 2023
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v6i1.670

Abstract

Train is a land transportation mode that is quite reliable and environmentally friendly and has advantages that other land transportation modes do not have, namely in terms of carrying capacity and punctuality of travel. The advantages of rail transportation have been used for centuries as a means of delivering passengers and goods with a destination that can be directly entered in the city center. PT. Kereta Api Indonesia (Persero) is a transportation provider that provides this train transportation service, one of whose services is the Long-Distance Train service managed by the Jakarta Operational Area 1 for departure from Jakarta to major cities throughout the island of Java which is affordable to the railway network. The advantages of the train mode make this mode excellent for service users who want to travel out of the city from the city of Jakarta, However, being the main choice of service users makes transportation operators continue to improve services and improve services to service users on an ongoing basis. To see further how the improvement of services is carried out, the concept of marketing mix involving promotional variables, places, people, physical environment and processes analyzed with the SPSS program is used so that mathematical conclusions are obtained to interpret the factors that affect consumer satisfaction from the 5 variables of the marketing mix concept. In this study, it was found that the physical environment variable has the greatest influence on consumer satisfaction which is then followed by physical environmental factors, processes, promotions, places, and people.
Co-Authors Harry Leo Agusta Tansah Bagas Prakosa Jati