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All Journal Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik
Tansah Bagas Prakosa Jati
PTDI-STTD Bekasi
Humanities Social Sciences

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ANALISIS KEPUASAN KONSUMEN TERHADAP LAYANAN COMMUTER LINE BERDASARKAN MARKETING MIX 7P LINTAS MANGGARAI-CIKARANG Tansah Bagas Prakosa Jati; Yenita
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 5 No 3 (2022): PAPATUNG Volume 5 Nomor 3 Tahun 2022
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v5i3.668

Abstract

Transportation is currently an important need besides clothing, food and shelter for every individual who is active, especially in metropolitan areas such as Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) which really require high mobility and demands punctuality is a challenge for transportation provider. KRL Commuter Line as a rail-based urban transportation service provider has the ability to answer the mobility needs of urban communities (Jabodetabek). However, this capability must be supported by qualified service quality, one of which is by implementing the 7P (Marketing Mix) marketing mix for KRL Commuter Line services. Lintas Manggarai-Cikarang is one of the KRL Commuter Line corridors that is included in the category of high passenger volume, so service to service users will be seen based on product factors, price, place, people, promotion, process and physical evidence and their relationship to customer satisfaction KRL Commuter Line crossing Manggarai-Cikarang. The results of the SEM-PLS analysis of product, price, promotion, people, and process factors have a significant value on customer satisfaction. However, the physical evidence and place factors do not have a significant effect on customer satisfaction. Furthermore, in future research, it is hoped that factors that do not have significance can be studied in more depth.
ANALISIS KEPUASAN KONSUMEN TERHADAP LAYANAN KERETA API JARAK JAUH PT. KERETA API INDONESIA (PERSERO) BERDASARKAN MARKETING MIX 5P DI DAERAH OPERASI 1 JAKARTA Tansah Bagas Prakosa Jati; Yenita
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 6 No 1 (2023): PAPATUNG Volume 6 Nomor 1 Tahun 2023
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v6i1.670

Abstract

Train is a land transportation mode that is quite reliable and environmentally friendly and has advantages that other land transportation modes do not have, namely in terms of carrying capacity and punctuality of travel. The advantages of rail transportation have been used for centuries as a means of delivering passengers and goods with a destination that can be directly entered in the city center. PT. Kereta Api Indonesia (Persero) is a transportation provider that provides this train transportation service, one of whose services is the Long-Distance Train service managed by the Jakarta Operational Area 1 for departure from Jakarta to major cities throughout the island of Java which is affordable to the railway network. The advantages of the train mode make this mode excellent for service users who want to travel out of the city from the city of Jakarta, However, being the main choice of service users makes transportation operators continue to improve services and improve services to service users on an ongoing basis. To see further how the improvement of services is carried out, the concept of marketing mix involving promotional variables, places, people, physical environment and processes analyzed with the SPSS program is used so that mathematical conclusions are obtained to interpret the factors that affect consumer satisfaction from the 5 variables of the marketing mix concept. In this study, it was found that the physical environment variable has the greatest influence on consumer satisfaction which is then followed by physical environmental factors, processes, promotions, places, and people.
Co-Authors Yenita Yenita