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All Journal Startupreneur Business Digital (SABDA Journal)
Tessa Handra
University of Multimedia Nusantara
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Maximizing Online Marketing Strategy with Digital Advertising Dewi Surya Wuisan; Tessa Handra
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.275

Abstract

The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions. This study's goal is to investigate the best practices for online advertising implementation and capturing consumer interest in purchasing. Additionally, this study used a descriptive survey method with verification. With a sample size of 96 customers, the population in this study consists of Lazada users in the city of Bandung. The results demonstrate that the use of online advertising has a direct influence on customers' intent to purchase through the Lazada website. The rapid development of information technology has had an impact on community in supporting various business activities, both large and small, so that they can be widely recognized global. The most obvious impact is that apart from being known, it can also increase sales volume and profit. Digital Marketing is one of the marketing media that has a huge impact. With using digital marketing in this case is social media, especially in every e-commerce application to increase sales, especially in the era of globalization social media affects so sales volume has increased rapidly compared to the old way of selling. Digital marketing is seen as the best media as the most effective means of promotion and efficiently and able to increase sales volume significantly.  
High Rate of Turnover Intention: Study of Logistics Industrial Workers Mohammad Annas; Tessa Handra
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.342

Abstract

The research aims to uncover the root cause of the high rate in terms of logistic employee turn-over at the top ten logistics establishments under the management of Kawasan Berikat Nusantara located at the busiest logistics hub in the northern part of Indonesia. Ninety-eight respondents who were all decision makers representing ten major logistics establishments gave the primary data through structured questionnaires. Regression analysis was used to analyze the collected data as well as the description of hypothesis results. The conclusion showed that although the high tension of heavy industry in particular the logistics sector caused high job stress; it was not affecting the turn over intention of the employee. On the other side, employee job satisfaction gave more impact on employee turn-over. This circumstance gave a clear and objective description that job stress was really only the perception of the employee where they have their own flexibility and got full understanding related to the individual stress aspect. It concluded that logistics sector employees could tolerate job stress much better than their job satisfaction.
Co-Authors Mohammad Annas Wuisan, Dewi