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All Journal MediaTor: Jurnal Komunikasi Jurnal ASPIKOM Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Cyber PR Jurnal Dinamika Ilmu Komunikasi
Novita Damayanti
(SINTA ID : 6014651) Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. GRAB INDONESIA DI ERA NEW NORMAL MASA PANDEMI COVID-19 Novita Damayanti; Yuni Retna Dewi
Jurnal Pustaka Komunikasi Vol 4, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v4i2.1632

Abstract

Today, the social responsibility of a company or better known as CSR has become the subject of discussion among the public and business people. PT. Grab Indonesia, as an Indonesian online transportation application, together with the government, carried out a covid 19 vaccination as an implementation of CSR in the New Normal era of the Covid-19 pandemic in several regions in Indonesia for the elderly and online transportation drivers. This study aims to determine the implementation of Grab Indonesia's "vaccine for the country" Corporate Social Responsibility (CSR) during the new normal period of the covid-19 pandemic. The study uses the CSR concept from John Elkington which reveals the triple bottom line concept, namely profit, people, and planet. This research uses a case study approach. The results showed PT Grab Indonesia in the new normal era carried out CSR by holding a covid-19 vaccination together with the Ministry of Health and the Ministry of Tourism and Creative Economy and several other companies such as Fatigon, Good Doctor, Teh Pucuk as vaccine centers in Bali, Palembang, Banten, West Java and other areas.
DIGITAL HUMAS PEMERINTAH DALAM MENYAMPAIKAN INFORMASI EDUKASI PENCEGAHAN COVID-19 DI INDONESIA Novita Damayanti; Cakra Ningsih
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1121

Abstract

This research aims to find out the government's digital public relations in conveying information on Covid-19 prevention education in Indonesia. The concept used is 7-Cs public relations communication, consisting of: credibilty, contex, content, clarity, continuity, and consistency, channels, capability of the audinence. Government public relations, digital public relations, roles and PR models. The paradigm in this study is Constructivist. This type of research is qualitatively descriptive. The method used is a case study. Research findings show the Ministry of Communication and Information, as well as the ministry of SOEs carry out the functions and roles of government public relations by providing messages or information to the Indonesian people related to Covid-19. The role of communicator facilitator runs in the case of Covid-19 where actively and synergistally between institutions convey information to the public, the message is not only conveyed but also adapted to the conditions of the community that will receive the message.
CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. SIDO MUNCUL TBK Novita Damayanti; Muminto Arief; Syifa Rachmawati
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.707

Abstract

CSR activities are the company's contribution to society by balancing attention to economic, social, and environmental aspects as one of the determinants of good reputation. Research wants to know how the implementation and categorization of PT Sido Muncul CSR in maintaining reputation. The concept used is the Triple Bottom Line and the Theory of Excellence in Public Relations. The Triple Bottom Line concept to explain companies that want to be sustainable and guarantee the company's business continuity must pay attention to the concept of 3P (profit, people, planet). Excellence in public relations, to identify the communication model that PR is implementing in carrying out its role or function for the organization or company. The research approach to research is qualitative with the method used is a case study. The results of the research obtained are in every CSR program activity that is routinely carried out by PT. Sido Muncul practices a two way asymmetrical model because PR implements unbalanced two-way communication, where companies and communities do not attempt to adapt themselves to common interests, to change the public to fit the goals or objectives of the organization.
Sadfishing Phenomenon of #Justiceforaudrey (Hashtag) on Twitter Citra Eka Putri; Novita Damayanti; Radja Erland Hamzah
MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i1.5598

Abstract

People use social media as a means to share everything about themselves and their daily lives. Many users tell stories or things they see that can attract the attention and sympathy of many people in social media. One of the cases that went viral at the beginning of 2019 was a case of alleged violence that had befallen 17-years old Pontianak SMPN (junior high school) student named Audrey who claimed to have been persecuted by several high school students. The Audrey case drew attention of many circles and was viral through the hashtag JusticeForAudrey on Twitter social media in April 2019. The hashtag had even occupied the world trending. The viral hashtag 'JusticeForAudrey' and the reaction of a number of public figures to this case made many people sympathetic and gave support to Audrey. Through the power of social media, this case was widespread and reached various groups in cyberspace. The issue of humanity is indeed an issue that is able to bring sympathy from everyone, but this can immediately change and turn around against the victim when unexpected new evidence & findings are revealed. This study aims to analyze the phenomenon of sadfishing (provoking sadness) from a teenager named Audrey who intentionally uploaded and portrayed her sadness on social media to be viral and brought a lot of public attention. This research uses a qualitative method with a case study approach. The theory applied in this study is related to the use of social media, namely media system dependency theory (MSD) or media dependency.
Fake News on Social Media and Adolescent’s Cognition Suraya Mansur; Nurhayani Saragih; Rajab Ritonga; Novita Damayanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 1 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i1.827

Abstract

This research aims to determine the extent to which teenagers distinguish true news from fake news and how these fake news affect adolescents’cognition. A lot of hoax information has sprung up on social media, especially during the 2019 Indonesian presidential election. The ability to check on the information spread in online media is influenced by each individual’s cognitive abilities. A person’s cognitive ability is to think rationally, including aspects of knowledge, understanding, application, analysis, synthesis, and evaluation. This study used an explanative survey method with a quantitative positivistic paradigm. The results showed that the most influencing X variable to the Y variable was the Satire variable, which is positive and unidirectional. The Hoax variable has the most influence on cognitive abilities, even though the value is negative and not unidirectional. This means, the lower the understanding of Hoax, the higher the level of cognitive abilities.
Pelayanan Publik Berbasis Digital di Era New Normal Polres Metro Kota Bekasi Raisya Aleyda Ishaq; Novita Damayanti; Nunuk Prihatiningsih; Harti Yuwarti
Jurnal Cyber PR Vol 2, No 2 (2022)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (809.831 KB) | DOI: 10.32509/cyberpr.v2i2.2431

Abstract

Seiring kemajuan teknologi, kepolisian sektor Bekasi kota atau Polres Metro Bekasi Kota beralih menggunakan pelayanan digital berbasis website dan media sosial dalam pelayanan publiknya yang beralamatkan www.polrestrobekasikota.com. dan @restrobekasikota_official (Instagram) Website yang diluncurkan oleh Humas Polres Metro Bekasi Kota saat ini berfokus pada antrian untuk pelayanan publik SIM dan SKCK. Mengingat saat ini terjadi pandemi covid-19, ada perubahan dalam sistem pelayanan publiknya. Penelitian ini dilandasi oleh teori excellence dan konsep 4 (four) step model dimana terdapat elemen Fact Finding, Planning, Communicating dan Evaluating. selain itu penelitian ini juga menggunakan konsep 7 (seven) C’s yang didalamnya terdapat Credibillity, Contex, Content, Clarity, Contunity and Consistency, Channels dan Capability of the Audience. Pada penelitian ini, peneliti menggunakan pendekatan kualitatif dengan paradigma kontruktivisme. Penelitian ini menggunakan metode deskriptif kualitatif dimana peneliti menggunakan metode wawancara dalam mendapatkan datanya. Dalam penelitian ini, peneliti menggunakan triangulasi sumber sebagai teknik keabsahan data. Dari hasil peneliti ini disimpulkan bahwa dalam program pelayanan berbasis digital di era new normal tidak ada perubahan yang cukup berarti dari sebelum terjadinya pandemi.
Marketing Public Relations PT. Dyandra Promosindo Dalam Menarik Minat Pengunjung International Motor Show 2022 Raden Titaski; Novita Damayanti; Fizzy Andriani
Jurnal Cyber PR Vol 3, No 1 (2023)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v23i1.3190

Abstract

Menjelang New Normal, Event Organizer berkewajiban untuk terus berjalan dan memiliki daya saing, ditengah berbagai maraknya pameran yang ada di Indonesia. Penelitian ini imemiliki itujuani iuntuki meneliti dan juga menganalisa strategi Marketing Public Rrelations yang digunakan oleh PT. Dyandra Promosindo dalam menarik pengunjung pameran Indonesia International Motor Show 2022. Konsep yangidigunakani adalahi Konsep P.E.N.C.I.L.S dan strategi Marketing Public Relations Push, Pull dan Power strategy. Hasil penelitian, PT. iDyandrai iPromosindoi idalami ipamerani iotomotifi nya Indonesia International Motor Show 2022 imenggunakani ikonsepi P.E.N.C.I.L.S dengan baik idani juga menggunakan keseluruhan Push, Pull dan Power strategy seperti halnya Push strategy, melakukan promosi menggunakan media konvensional dan media sosial, lalu Pull strategy melakukan promosi yang menguntungkan pengunjung layaknya memberi buy one get one free, Kemudian Power Strategy memberikan fasilitas yang baik di dalam pameran. 
Decoding the Meaning of Tumpeng in Roland Barthes’s Semiology Perspective Setya Ambar Pertiwi; Rudy Harjanto; Novita Damayanti; Yunita Sari; Syubhan Akib
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3553

Abstract

This research uses Roland Barthes's theoretical framework to investigate the cultural importance of the traditional Indonesian dish, Tumpeng. In order to better comprehend this cultural artifact, this study seeks to unravel the underlying symbolic meanings and dimensions that are constructed throughout the Tumpeng tradition. It also shows how Barthes's concepts of objects, interpretations, and myths might be useful in this endeavor. It draws attention to the connections among cuisine, culture, and semiotics and emphasizes the relevance of Tumpeng as a unique expression of Indonesian cuisine. This study shows that Tumpeng functions as a potent cultural signifier within Indonesian society, representing communal identity, social hierarchy, and spirituality through an investigation of its visual and philosophical aspects. Tumpeng's aesthetic style, color scheme, and physical arrangement all convey ideas about societal norms and beliefs. Practices of Tumpeng consumption also entail several layers of interpretation, whereby personal and collective meanings are created and communicated. Further, by decoding the meaning of Tumpeng, it is hoped to comprehend the interactions between cultural artifacts, interpretation, and myth-making techniques.
Kampanye Media Sosial Tiktok @Pandawaragroup Dalam Meningkatkan Kesadaran Masyarakat Menjaga Kebersihan Lingkungan Muhammad Yusril Ali; Novita Damayanti; Novalia Agung Wardjito Ardhoyo
Jurnal Cyber PR Vol 3, No 2 (2023)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v3i2.3767

Abstract

Penelitian   ini   berjudul   Kampanye media sosial TikTok @pandawaragroup dalam meningkatkan kesadaran masyarakat atas kebersihan lingkungan. Pandawara group terbentuk pada tanggal 5 Mei 2022 yang berlokasi di wilayah Kopo, Bandung Selatan. Tujuan dalam penelitian ini adalah untuk menganalisis kampanye media sosial TikTok @pandawaragroup dalam meningkatkan kesadaran masyarakat terhadap kebersihan lingkungan serta hambatan yang didapati dalam upaya melakukan kampanye di media sosial Tiktok @pandawaragroup. Pada penelitian ini, peneliti menggunakan konsep 10 tahapan kampanye public relations dan new media sebagai pendukung. Metode studi kasus dengan pendekatan kualitatif deskriptif serta paradigma kontruktivisme. Teknik pengumpulan data yang dilakukan menggunakan cara reduksi data, penyajian data, dan penarikan kesimpulan dengan wawancara secara mendalam dan observasi untuk mendapatkan informasi secara langsung dari narasumber. Hasil penelitian ini dapat disimpulkan bahwa analisis kampanye yang dilakukan dalam media sosial TikTok Pandawara Group dengan menggunakan 10 tahapan kampanye public relations telah di temukan strategi, taktik, serta hambatan-hambatan dalam kampanye yang dilakukan oleh Pandawara Group. Dan menurut pandangan dari uraian new media Pandawara Group berhasil menjalin interaksi dengan mengajak masyarakat untuk ikut serta dalam gerakan membersihkan lingkungan, sehingga terbangun integrasi sosial antara Pandawara Group dengan masyarakat dan beberapa instasi pemerintah.
POLA KOMUNIKASI SEKRETARIAT JENDERAL MPR RI DALAM MENDUKUNG KEBERHASILAN PENYELENGGARAAN SIDANG TAHUNAN MPR RI TAHUN 2020 PADA MASA PANDEMI COVID – 19 Enita Adelita; Novita Damayanti; Retno Intani
Jurnal Dinamika Ilmu Komunikasi Vol 9, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v9i1.4279

Abstract

Komunikasi memegang peranan penting untuk mendukung terselenggaranya Sidang Tahunan MPR – RI tahun 2020 pada masa pandemi Covid – 19. Maksud dan tujuan penelitian ini untuk menunjukkan pentingnya komunikasi yang digunakan Sekretariat Jenderal MPR – RI untuk mendukung terselenggaranya Sidang Tahunan MPR – RI tahun 2020 pada masa pandemi Covid – 19. Penelitian menggunakan teori Komunikasi dalam Organisasi, Pola Komunikasi dan Teori CMC. Metode penelitian yang digunakan adalah deksriptif kualitatif, dengan menggunakan wawancara sebagai alat untuk pengumpulan data. Hasil penelitian diperoleh bahwa keberhasilan penyelenggaraan Sidang Tahunan MPR RI Tahun 2020 Pada Masa Pandemi Covid – 19 oleh Sekretariat Jenderal MPR RI dari mulai persiapan sampai pelaksaaan sidang melibatkan proses komunikasi secara verbal dan non verbal, formal dan informal dan pihak internal dan eksternal organisasi. Adapun pola komunikasi selama persiapan dan pelaksanaan sidang berlangsung secara satu arah dan dua arah.
Co-Authors Adhi Nugroho Cakra Ningsih Citra Eka Putri Dadan Iskandar Enita Adelita Fizzy Andriani Harti Yuwarti Mediana Handayani Muhammad Yusril Ali Muminto Arief Novalia Agung Wardjito Ardhoyo Nunuk Prihatiningsih Nurhayani Saragih Raden Titaski Radja Erland Hamzah Raisya Aleyda Ishaq Rajab Ritonga Rajab Ritonga Retno Intani Rudy Harjanto Setya Ambar Pertiwi Suraya Mansur Syifa Rachmawati Syubhan Akib Yuni Retna Dewi Yunita Sari