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All Journal JAKBS JEBD
Sucinta Tri Nurhayati
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Engineering

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Database Management System Pada Perusahaan Sucinta Tri Nurhayati; Muhammad Irwan Padli Nasution
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 2 (2023): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

In a company using all the roles of technology in its application to increase productivity. One of them is the database. This journal aims to find out that the database acts as a collection of information data that is systematic, checked, and processed to obtain more accurate information. The database also functions as a grouping of data to facilitate its identification of data later. The software used to process and use databases is the Database Management System (DBMS). The DBMS system can later provide optimal information for decision making within a company.
Analisis Strategi E-commerce Tokopedia dengan Pendekatan PEST Untuk Penerapan Integrated Marketing Communication (IMC)" Sucinta Tri Nurhayati; Arfi Andira Kirana; Mira Handani; Nurbaiti .
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze Tokopedia's e-commerce strategy in implementing Integrated Marketing Communication (IMC) by considering the political, economic, social, and technological (PEST) factors. This study employs a qualitative method through a literature review. Tokopedia is one of the 4,444 companies implementing IMC. The research results illustrate the impact of PEST factors on Tokopedia's operations and marketing strategies. Political factors include changes in e-commerce regulations, while economic factors affect product prices and offerings. Social aspects require an approach that understands the culture and ethnic backgrounds of customers. In terms of technology, Tokopedia adopts artificial intelligence and Augmented Reality features. This highlights the importance of adaptability and innovation in the competitive e-commerce business environment. Thus, an IMC strategy that includes PEST factors is crucial for enhancing Tokopedia's success in the e-commerce business in Indonesia.
Co-Authors Arfi Andira Kirana Mira Handani Nasution, Muhammad Irwan Padli Nurbaiti .