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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management JAKBS JEBD
Sucinta Tri Nurhayati
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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Database Management System Pada Perusahaan Sucinta Tri Nurhayati; Muhammad Irwan Padli Nasution
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 2 (2023): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

In a company using all the roles of technology in its application to increase productivity. One of them is the database. This journal aims to find out that the database acts as a collection of information data that is systematic, checked, and processed to obtain more accurate information. The database also functions as a grouping of data to facilitate its identification of data later. The software used to process and use databases is the Database Management System (DBMS). The DBMS system can later provide optimal information for decision making within a company.
Analisis Strategi E-commerce Tokopedia dengan Pendekatan PEST Untuk Penerapan Integrated Marketing Communication (IMC)" Sucinta Tri Nurhayati; Arfi Andira Kirana; Mira Handani; Nurbaiti .
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze Tokopedia's e-commerce strategy in implementing Integrated Marketing Communication (IMC) by considering the political, economic, social, and technological (PEST) factors. This study employs a qualitative method through a literature review. Tokopedia is one of the 4,444 companies implementing IMC. The research results illustrate the impact of PEST factors on Tokopedia's operations and marketing strategies. Political factors include changes in e-commerce regulations, while economic factors affect product prices and offerings. Social aspects require an approach that understands the culture and ethnic backgrounds of customers. In terms of technology, Tokopedia adopts artificial intelligence and Augmented Reality features. This highlights the importance of adaptability and innovation in the competitive e-commerce business environment. Thus, an IMC strategy that includes PEST factors is crucial for enhancing Tokopedia's success in the e-commerce business in Indonesia.
Analisis Strategi dan Hambatan Pemasaran di Perumda Tirtanadi Cabang Diski Sucinta Tri Nurhayati; Siti Aisyah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3647

Abstract

Regional Drinking Water Company (Perumda) Tirtanadi Diski Branch operates in the clean water supply industry, not only plays a role in meeting the basic needs of the community, but also contributes to sustainable development and public health. Marketing strategy is the first step before carrying out marketing activities. Marketing strategy is a fundamental element in the success of an organisation, especially in an era of increasingly complex global competition. Marketing is not only limited to promotional activities, but involves a deep understanding of consumer needs, appropriate product design, effective distribution, and efforts to create sustainable value. Marketing is not only considered a function, but also a strategic business concept. Therefore, marketing strategy must consider all environmental factors, both internal and external, that affect the company. This study aims to analyse the marketing strategies implemented by Perumda Tirtanadi Diski Branch in providing clean water services to the community, as well as identify the obstacles faced in its implementation. Using a qualitative descriptive method, data was collected through observation, interviews with marketing staff, and analysis of internal company documents. The results showed that Perumda Tirtanadi implements a customer relationship-based marketing strategy with a community-based approach and local promotions, which effectively increases customer loyalty. However, the main challenges faced include limited distribution infrastructure, limited budget, competition with alternative water sources, and lack of public awareness regarding the importance of water conservation. This research suggests that Perumda Tirtanadi should improve its infrastructure, increase its community education campaigns, and find solutions to optimise its budget and face competition. With more innovative and responsive marketing strategies, Perumda Tirtanadi can strengthen its position as a reliable and affordable water provider for the community.
Co-Authors Arfi Andira Kirana Mira Handani Nasution, Muhammad Irwan Padli Nurbaiti . Siti Aisyah