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All Journal Literacy : International Scientific Journals of Social, Education, Humanities Seniman: Jurnal Publikasi Desain Komunikasi Visual
Ari Oldwin Sitorus
Universitas Islam Negeri Sumatera Utara
Arts Humanities Education Social Sciences

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STRATEGI PROGRAM HALO USTAD DI SALAM TV DALAM MENARIK MINAT KHALAYAK UMUM Ari Oldwin Sitorus; Wirdatul Wisfa; Nurhalimah Br. Manik; Amran Sahputra Tanjung
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 1 (2023): Mei :  Jurnal Publikasi Desain Komunikasi Visual
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i1.563

Abstract

The problem in this research is what is the strategy for the halo ustad program in attracting audience interest on salam tv. This study aims to find out how the strategy in the Halo Ustad program is to attract public interest on Salam TV. This study uses a qualitative method. Data collection was carried out using observation techniques and direct interviews at the research location. The strategy in the halo ustad program starts with compiling a broadcast schedule, choosing and preparing questions, choosing a teacher to present the program, which is very influential on the intended audience. For that we need a strategy in an event program.
Language Ambiguity and Emotional Barriers: Semantic and Psychological Approaches in Interpersonal Communication Ari Oldwin Sitorus; Lahmuddin Lubis
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2380

Abstract

This study aims to analyze interpersonal communication barriers caused by language ambiguity and emotional barriers, especially in the context of today's digital communication and social interactions. Semantic ambiguity occurs when a word or sentence has more than one meaning that allows for misinterpretation, while emotional barriers include psychological conditions such as stress, anxiety, and anger that affect how messages are received and interpreted. This research approach uses a qualitative descriptive-analytical method that allows for in-depth exploration of the meaning, dynamics, and factors that influence interpersonal communication. Data analysis was carried out thematically with a hermeneutic approach to understand the relationship of meaning in social and psychological contexts. Semantic Ambiguity Theory by Stephen C. Levinson is the main foundation in understanding the disturbance of meaning in verbal communication, which emphasizes the importance of situational context and shared knowledge between communicators. The results of the study indicate that language ambiguity is increasingly common, especially in the communication of the younger generation who often use informal language, abbreviations, and digital symbols, so that it has the potential to cause conflict when combined with emotional barriers experienced by the recipient of the message. The close relationship between semantic ambiguity and psychological barriers worsens the effectiveness of interpersonal communication, especially in the workplace, education, and social media. Therefore, this study emphasizes the need for an interdisciplinary approach that combines semantic and psychological studies so that communication strategies can be more adaptive, reflective, and humane in dealing with the complexity of contemporary communication
Co-Authors Amran Sahputra Tanjung Lahmuddin Lubis Nurhalimah Br. Manik Wirdatul Wisfa